Experience

Acoem

• France
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Group Marketing Director

  • Jun 2020 - Present

  Group Marketing Director in charge of the communication strategy of the Acoem Group, covering 9 locations worldwide (France, Germany, Sweden, UK, US, Brazil, India, Thailand, Australia) and a network of partners over 150 countries. Strategic direction, animation and management of brand promotion activities, development of new campaigns towards new data solutions and a digitized ecosystem. Development of a team of 15 marketers in an international context with the creation of competence centres (branding, content generation, marketing automation) allowing new synergies. Management of a portfolio of 9 brands, grouped around a single strong brand with the creation of a new purpose in 2021 "Creating Environment of Possibity". Show less

• Head of Marketing & Customer Experience

  • Aug 2017 - May 2020

  Member of Comex in charge of Marketing and Communication, Customer Experience integrating CRM, international call center and after sales & calibration services.-Creation of the international marketing community (8 countries - 15 members)-Identity and culture of the ACOEM group through joint action: wellness challenge, photo contest, environmental action-Communication of projects with breakthrough innovation: AI positioning, incubator for smart cities and industry 4.0-Pilot for customer transformation with CRM: project manager of merging 3 SalesForce org in an international context with the combination of Sales, Service and Marketing clouds-Passion for Digital Marketing, I have the project to implement the Inbound strategy from my previous experiences, complemented by a new customer experience strategy for support activities: from reactive to proactive. Imagining the customer portal of tomorrow, with new online services, IOT to interact our products directly with CRM to our customers. Show less



SEETYZEN

• Région de Lyon, France

• Chief Marketing Officer

  • Jul 2018 - Dec 2019

  Leading a disruptive marketing strategy to promote a new IA-embedded solution for Smart Cities at CES Las Vegas 2019. Leading a disruptive marketing strategy to promote a new IA-embedded solution for Smart Cities at CES Las Vegas 2019.



ARTEMA-organisation professionnelle des industriels de la Mécatronique

• France
• Professional Organizations
• 1 - 100 Employee

• President of Communication cluster

  • Sep 2015 - Aug 2017

  Within my mission Bosch Rexroth France, President of Communication cluster for Artema, the Mechatronics association with 120 French key industry manufacturers. Coordination role with active members to : -Promote Mecatronics technologies (vidéo and animation, brochure, ...) -Common participation for fair (education, robotics, ...) -Increase awareness for Industry and Mecatronics to schools and students -Active participation to program Industrie du Futur Within my mission Bosch Rexroth France, President of Communication cluster for Artema, the Mechatronics association with 120 French key industry manufacturers. Coordination role with active members to : -Promote Mecatronics technologies (vidéo and animation, brochure, ...) -Common participation for fair (education, robotics, ...) -Increase awareness for Industry and Mecatronics to schools and students -Active participation to program Industrie du Futur



Bosch Rexroth

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Head of Marketing Communication

  • Apr 2007 - Aug 2017

  In charge of - internal communication to 1000 employees multi-site (intranet, magazine, events & seminars), - external communication (Web, PR, documentation, fairs), - sales cross-projects management (CRM, eshop, sales cockpit), - new project organisation and crisis communication (merger, new activity integration, lay-off) Milestones- implementing new CRM tool to sales force- developping communication positionning to digital new Web 2.0 levers - communicating on integration of new activity, both in production and sales (merger)- supporting organisational project consisted in bringing together 2 production and 1 sales companies: management communication support, new internal communication strategy. - organising family day event for 125th Bosch Birthday (2000 employees)- managing leads fairs such as SCS, Emballage, CFIA, Pollutec.- supporting crisis communication in redundancy process Show less

• Sales and project controlling manager

  • Mar 2003 - Apr 2007

  In charge of - Post Merger Integration projects follow-up (Effective merger Bosch and Manesmann Rexroth in 2003)- coordination of “back to profit" 2005 projects- implementation of sales cockpit (top customers, distribution) for management- responsible for sales and employees information in the yearly Business Plan. Preparation of the presentation for the board - coordination of internal controls (accounting, purchase, sales)Milestones- defining and communicating approvals and signatures rules- implementing the Bosch internal audit process, - coordinating for the 1st Bosch internal audit since merger Show less



B&W Marketing

• Région de Aix-En-Provence, France

• Sales controlling manager

  • Apr 2000 - Nov 2002

  In charge of - supplier and customer accounting - controlling and Price management - global account manager for Alcatel and Thomson - business plan responsible In charge of - supplier and customer accounting - controlling and Price management - global account manager for Alcatel and Thomson - business plan responsible