Gerald A. Castañeda

Commercial Analysis Chief - KIA at Astara Perú
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Contact Information
us****@****om
(386) 825-5501
Location
PE
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency
Skills

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5.0

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Ruben Martinez Segura

Tener a Gerald en el equipo fue una experiencia muy gratificante. Su aportación tanto técnica como humana fue un gran valor para la empresa durante el gran reto que suponía la definición del plan de Marketing en FHAUS. Gracias a su constancia, profesionalidad y facilidad de adaptación a los cambios, Gerald consiguió llevar a cabo con éxito sus tareas dentro de la investigación de mercado, estudio de la competencia, clasificación de targets y definición de la propuesta valor a través del marketing mix. Todo esto dentro de en un entorno de alta complejidad debido a la amplitud e indefinición sobre el que se mueve una startup la cual estaba generando una nueva categoría de servicio.

Martin Ruiz Febres

Gerald es un profesional competente, con gran capacidad de análisis y alto sentido de responsabilidad. Trabajó conmigo como practicante en el área de Compras de Materiales en Backus. Lo recomiendo para posiciones de Supply Chain y Compras.

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Credentials

  • 20 Congreso Anual de Marketing 10 Congreso de Negocios en la Era Digital CAMP NED 2021
    Seminarium Perú
    Nov, 2021
    - Nov, 2024

Experience

  • Astara Perú
    • Peru
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Commercial Analysis Chief - KIA
      • Mar 2018 - Present

      1. Coordinar las reuniones de precios para definir los precios del mes del portafolio.2. Velar por la rentabilidad de nuestro line-up de modelos.3. Brindar visibilidad sobre los niveles de abastecimiento.4. Seguimiento de las actividades de la competencia (ventas, precio, producto).

    • Commercial Analysis Coordinator - KIA
      • Aug 2015 - Present

      1. Be key contact between factory (KMC) and the importer (Kia Peru).2. Simulate sales forecast by model category, based on Wholesale and Retail sales performance, market evolution and MOS (Months of Stock).3. Revise and optimize profitability margins by product category and version.4. Create the versions to be commercialize by model, configurating features such as equipment, transmission and engine, according to our customers profile, price strategy, sales volume and target profit.5. Generate purchase orders and manage supply of vehicles with factory.6. Build and communicate critical product information (Technical Specs, Features, Launching details) to our internal client areas: Marketing, Sales, After Sales, others.7. Monitor the correct communication of our products information (prices, new versions, launchings, upgrades), through the different channels we use (ATL, BTL, Digital).8. Monitor sales Wholesale and Retail sales progress, as well as revising Dealer projections. Monitor quotes evolution by Dealer and model. Show less

  • FHAUS · The Bespoke Home Brand
    • Spain
    • Real Estate
    • 1 - 100 Employee
    • Marketing Strategist
      • Oct 2014 - Dec 2014

      Fhaus is a new start-up that looks forward to revolutionize the outdated real estate system, helping the final customer to get the house of their dreams; for this to happen: 1. Make macro and micro environment studies, in order to understand the actual situation of the sector and its projection, as well as the real estate market trends. 2. Did analysis regarding the different segments that form part of this market to be able to determinate which is the one we want to focus our resources at. 3. Did positioning studies, to define the actual image of the company and of the competition, define what we want to be and create the respective marketing strategies to achieve this positioning. 4. Gave support in the presentations to get new investments. A. Accomplished to define and validate the market portion we are interested in. B. Set up expected positioning for Fhaus Brand, with respect to the competition; its weak and strong points and its competitive advantage. Show less

  • LG Electronics
    • South Korea
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • HE Demand Planner
      • Feb 2011 - Feb 2014

      1. Manage the Annual Sales Forecast, by product category, channel and customer, considering expected product growth , market behavior and the introduction of new products. 2. Manage the Consensus Meeting (Product and Sales), in which the set up Projection gets to be reviewed and adjusted in a 4 months in advance period, with the purpose to make the forecast as real as possible, according to the sales progress and the competition movements. 3. Coordinate an effective replenishment of the TV products (OLED, UHD, LCD, PDP), according to the sales forecast and the Product Director strategy. keeping contact with my pairs in factory and bringing solutions. 4. Lead the S&OP (Sales and Operational Planning) meetings, together with the sales, product, logistics and financial areas, in order to solve operational issues, with the purpose to achieve the established weekly sales goals. 5. Ensure weekly and therefore monthly sales targets, as well as an optimal inventory level and maintain an accurate forecast. 6. Do a series of analysis regarding: sell out and sell in data, profitability, market share and competition trends; with the purpose of doing a more efficient product management according to the set up goals. 7. Attend Marketing and PR meetings to be informed and updated with all the activities and events that are being held and planned for the product, and at the same time give my opinion and use this information as an input for the Demand Process. A. Achieve a monthly plan average fulfillment of 95%. B. Ensure long term inventory levels inferior to 6%. C. Contribute to the increase in 2013's LCD Market Share: 33%. D. Introduce new products in the channel. E. Increase high-end and high inches products sales portion. Show less

  • Backus
    • Peru
    • Food and Beverage Services
    • 700 & Above Employee
    • Material Purchases - Professional Intern
      • Aug 2010 - Apr 2011

      1. Do tracking of the imported raw material purchases (malt, barley, hop, others), coordinate with suppliers, shippers, customs agents and the warehouses; the timely delivery of the material. 2. Set up strategies for the purchase of key raw materials. Participate in the Working Capital reduction project, and others. 1. Do tracking of the imported raw material purchases (malt, barley, hop, others), coordinate with suppliers, shippers, customs agents and the warehouses; the timely delivery of the material. 2. Set up strategies for the purchase of key raw materials. Participate in the Working Capital reduction project, and others.

Education

  • Universitat Politècnica de Catalunya
    Master's degree, Marketing/Marketing Management, General
    2014 - 2014
  • EAE Business School
    Master's degree in Marketing Direction and Commercial Management, Marketing
    2014 - 2014
  • Universidad de Lima
    Engineer's degree at Industrial Engineering, Industrial Engineering
    2012 - 2012
  • Universidad de Lima
    Bachelor's degree at Industrial Engineering, Industrial Engineering
    2005 - 2010

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