Digital Sales (BI & Operations) Manager

• Apr 2022 - Present

Product Marketing (PMM) Sr. Lead

• Jan 2021 - Apr 2022

Working as Product Marketing Sr. Lead inside iFood's PMM Growth team I managed 2 analysts. We were responsible for tracking customers' behavior as they interact with select new products to provide insights into how to translate each product's value proposition to customer segments. This requires a near-real time view into the performance of different marketing funnels inside the iFood app as well as a deep understanding of the app's data pipeline in order to iterate quickly and provide actionable insights to other teams. Once each product has achieved a certain level of maturity (or failure) our team moves to a new product. Day to day activities included: - defining communications strategy and go-to-market plans for early-stage ecosystem products; - briefing creative teams; - working closely with product team and business unit; - managing and prioritizing the day-to-day execution of tests; - writing SQL queries to investigate customers' behaviors and to create customer segments for testing; - connecting specialized marketing and comms teams with product and business perspectives; - ensure communication to customers will be consistent and integrated with overarching growth strategy. - competition research Find below some of the products I've helped release into the wild: - Econômico (group buying - since aug 2021) - Clube iFood (discounted voucher packs - jan-mar/may-aug 2021) - Super Restaurantes (partner program - apr-jul 2021) - Entrega Fácil (logistics product apr-2021) - Bom & Barato/Marmitarias (good cheap meals - jan-apr 2021 - discontinued) Show less

Marketing Assistant

• Dec 2011 - Dec 2013

- Negotiation of partnerships for set dressing and props in the production of feature films and partnerships with radios from all of Brazil for promotions supporting a film’s marketing campaign; - Creation of presentations for potential sponsors; - Coordination of promotional videos’ post-production. - Negotiation of partnerships for set dressing and props in the production of feature films and partnerships with radios from all of Brazil for promotions supporting a film’s marketing campaign; - Creation of presentations for potential sponsors; - Coordination of promotional videos’ post-production.

Logistics Analyst

• Jul 2008 - Sep 2010

- Exploratory data analysis using Excel and Access; - Creating presentations for communicating project results to clients; - Development of Excel and VBA-based applications of Monte Carlo and deterministic simulations; - Development, debugging and operation of a distribution network optimization model including scenario analysis; - Inventory policy analysis in a logistics master plan. - Exploratory data analysis using Excel and Access; - Creating presentations for communicating project results to clients; - Development of Excel and VBA-based applications of Monte Carlo and deterministic simulations; - Development, debugging and operation of a distribution network optimization model including scenario analysis; - Inventory policy analysis in a logistics master plan.