Experience

Jaques of London

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Ecommerce Marketing Manager

  • Mar 2023 - Present

  Outline: Working for one of the oldest toys and games company in the world. Managing the daily operations of the content strategy in line with business KPIs and targets. Ensuring that the sales for each of the channels is reached via the various marketing initiatives alongside weekly analysis and reporting. Key Achievements: . Successfully spearheaded the movement of the Jaques ESP channel from Dot Digital to Klaviyo. This included cleansing, restructuring and migrating data across from one platform to another. . Implemented strategic ESP flows and sign up forms to grow the business to its full potential. . Accomplished the integration of the Loyalty Lion program with Klaviyo and Shopify to streamline Jaques rewards program and build the returning customer rate alongside customer lifetime value. . Effectively created in depth KPI reports for both D2C and Amazon channels for the business which continue to drive commercial decisions and long term strategies. . Aligned all marketing channels through a marketing calendar populated out for the entire year. Helping BAU and upcoming sales and product launches. Key Responsibilities . Ensure all key channels are delivering the business KPIs and manage team targets. . Create and distribute the KPI business and marketing reports that bring insights into the creative output of the team and the business as a whole. . Analysing and reporting on content performance and making continual improvements. . Building a cohesive Omni channel content strategy and conceptualising its distribution across channels. . Managing Jaques website content via the Shopify platform to ensure the development of the site is on track and that systems are managed and maintained for optimal Customer UX. . Overseeing the creation of product listings and liaising with the Logistics, Operations & Customer Service teams on promotions that impact them. . Communicating content requirements to our agency partners and external copywriting team. Show less



RC Geeks

• United Kingdom
• Retail
• 1 - 100 Employee

• Buying & Ecommerce Manager

  • Aug 2021 - Feb 2023

  Key Achievements: . Through strategic range building, planned campaign marketing and stock control/ordering our sales increased for the year by 125%, our Dec 21 vs Dec 22 alone increased from £162k to £341k. . Coordinated the creation and launch of a new website design to improve user experience leading to a 29% growth in online sales this year. . Grown the own brand range from 20% of the mix to 35% of the mix. Leading to increased margin sales. . Implemented email marketing campaigns which achieved an average click-through-rate of 31%. . Created blogs to increase product visibility which increased website traffic by 34%. . Planned a new content strategy which grew organic clicks by 45%. Key Responsibilities . Manage the ecommerce, buying, marketing and customer service team to drive revenue growth and optimise customer experience through price strategies, stock control, email marketing, merchandising, SEO and A/B testing. . Reporting weekly/monthly/annual trading on both websites. . Develop and implement a comprehensive strategy and forecast to increase online sales by analysing data from multiple sources including Shopify, Google Analytics and social media platforms. . Ensuring dead stock is shifted via strategic sales or campaigns throughout the year. . Create an effective content calendar (campaigns, blogs, social media posts, emails, sales and offers) for the year. . Track, measure and report on campaign performance, providing recommendations for optimisation. . Research and identify new product opportunities for growth and expansion. . Analyse shopping trends and customer behaviour. . Manage the website including checking product listings and descriptions. . Create a coherent product range that includes a healthy balance of branded items alongside our own brand. . Negotiating and securing 2% settlement with all our suppliers each year and bulk buy discounts. . Ensuring a good close relationship with each supplier is nurtured throughout each quarter. Show less



Evans Cycles

• United Kingdom
• Retail
• 200 - 300 Employee

• Buyer

  • Jun 2020 - Jul 2021

  Evans Cycles Relocated to ShirebrookKey Achievements: . Introduced a larger own brand range into the accessories collection resulting in the increase in sales margin by 25% for the year. . Increased sales to £5 million a week during the peak of Covid by ensuring our key products were continually stocked and organising the closest alternative for customers through up sells online. . Accomplished 2% settlement rebate with all suppliers for the year through strong relationships and strategic bulk buy agreements for product. . Increased our sales of home trainers by 70% with brand management, campaign marketing and strong google ads.. Forecasted and purchased for both accessories and parts department within the business during the height of covid. . Promoted to Buyer after 8 months of being in the business.Key Responsibilities:. Stock value responsibility £21 million.. Key member of a highly motivated team. Driving and developing forward thinking yet commercially balanced ranges. . Creating plans and buying strategies for the season, considering KPI’s, category mix, structure, product opportunities, margin and suppliers.. Categories responsible for: Watches, GPS, Home Trainers, Bottles & Hydration, Nutrition, Scooters & Skateboards, Lights & Safety, Mudguards, Luggage & Backpacks lastly Locks and storage.. Working with third party brands and own brand products to create a good strong pricing architecture.. Constantly evaluating upcoming ranges, anticipating commercial impact of decisions, suggesting appropriate actions to maximise sales, avoiding terminal stock and high mark down costs.. Plan sales throughout the year, based on stock levels, MOQ, lead times and forecast. . Run quarterly meetings with suppliers to build stronger relationships.. Management of the critical path, taking appropriate actions to avoid delays.. Work closely and collaboratively within the wider business (e-commerce, marketing and retail). Managed a buying team of 4. Show less

• Assistant Buyer at Evans Cycles

  • Nov 2019 - May 2020

  Promoted into my next role as Buyer within Evans Cycles



Dorothy Perkins

• United Kingdom
• Retail Apparel and Fashion
• 200 - 300 Employee

• Senior BAA

  • Jun 2018 - Oct 2019

  Head hunted by Evans Cycles for my next role Key Responsibilities: . Worked for a multichannel business (eCommerce, retail and wholesale) . Range building with the buyer for each new season. . Analyse product performance and advice which items should be selected for the following year. . Working with the merchandising team to ensure the distribution of best sellers to the strongest performing stores. . Looking after the delicate relationships of over 50 suppliers . Supplier meetings – selecting product to put into production based on trend analysis and product performance. . Competitor research and trend analysis. . Conduct the delivery schedule and critical path meetings, informing delays and stock issues. . All purchase orders are processed, managed and tracked. . Close relationship with the finance team to improve invoice payment procedures. . Digital shoot representative for non-clothing – working closely with the digital team, stylists and other buying departments for shoots. . Working closely with the garment technologists to run weekly (x3) fit meetings. Making constructive decisions on design and fit of every product. . Managing two BAA’s and interns – workloads and daily task. Show less



River Island

• United Kingdom
• Retail
• 700 & Above Employee

• Buying Admin Assistant

  • Nov 2016 - Apr 2018

  Head hunted by Arcadia recruiter for my next role Key Achievements: Given the opportunity to work with the designers and merchandisers to create a small online only range of check shirts. Launched mid-April 2017. The range became a best seller for the company two weeks running after launch. Key Responsibilities: . Expertly managed critical paths for over 80 suppliers, ensuring key dates for product lines were met. . Conducted meetings with merchandising and buying assistants to review delivery schedules, critical paths to highlight issues, discuss resolutions and next steps. . Built strong relationships with all key suppliers. . Presenting to management, merchandising, buying and design teams the best sellers for trade meetings . Processing supplier orders using computer system ODBMS. Show less



Ann Summers

• United Kingdom
• Retail
• 700 & Above Employee

• Buying Admin Assistant

  • Jun 2015 - Aug 2015

  . Experience within head office with the Buying team . Racking up new collections for sign off meetings . Creating reports on the retails competitors for monday’s trade meetings . Processing DHL parcels to be sent to China . Checking new sample tags for errors to be processed for print . Used Oracle to change online pricing for the company . Checking lab dips sent from China under different lights (light box) with an Assistant Buyer . Sorting out and categorising samples . Pack samples for off site photoshoots Show less



CHRISANNE

• Retail Apparel and Fashion
• 1 - 100 Employee

• Designer Admin Assistant

  • Jul 2012 - Jul 2012

  . Work experience . Shadowing the team of designers . Watch the development of a small range being put together . Create inspirational mood boards with photo’s and embellishment. . Source fabric from the local warehouse with one of the Designers . Shown the process the designers must follow to create each design for the range . Work experience . Shadowing the team of designers . Watch the development of a small range being put together . Create inspirational mood boards with photo’s and embellishment. . Source fabric from the local warehouse with one of the Designers . Shown the process the designers must follow to create each design for the range