Experience

Troy Atlantic Ltd

• Nigeria
• Food and Beverage Services
• 1 - 100 Employee

• Commercial Director

  • Aug 2020 - Present

  Prepares sales plans and manages the sales cycle effectively by targeting strategic sales leads in order to achieve sales targets and high conversion rate Gathers and selects sources of information to determine market characteristics, measurements of market potentials, market-share analysis, and market segments Oversees the marketing and sales activities, as well as sales administration Manages the on-boarding phase for new customer wins to ensure fulfillment of all requirements and smooth start of operations Develop and manage operational field sales force in line with the performance management plan Prepares national sales forecast per brand/skus/segment wise. Effective management and control of allocated trade funds (Total Trade Spent) Accountable for implementing company-based plans for greater market penetration and numeric distribution across the regions Coordinate with product development managers in defining the right allocation of the resources Efficiently Manage selling and Other General administration Expenses (MOGE) Prepare monthly national report with all essential elements and conducting market research Foster strong customer relationships, resolving complaints and building trust with the brand Manages marketing and sales team Organize and coordinate training for the entire marketing and sales force Coaches and supports the entire sales force with the purpose of achieving sales targets and building strong brand equity and relationships with key accounts. Positions the company against competition and evaluates competition advantages Build and maintain profitable partnerships with key stakeholders Monitor performance of commercial activities using key metrics and share reports with the board Show less