Digital Marketing Executive

• Jan 2022 - Present

*Design and lead content marketing strategies across all online platforms, with the aim to successfully achieve the clients short and long-term goals *Collaborate with other departments including design and copywriting to produce high quality content *Implement an editorial calendar, keeping track of projects and ensuring deadlines are met *Design and run content marketing initiatives to achieve wider business targets *Write engaging content or a variety of clients *Proofread, edit, and suggest improvements to content produced by other members of the team Optimise existing content using data pulled from SEO and Google Analytics *Implement SEO best practices including completing regular SEO reviews *Analyse web traffic and implement improvements to drive traffic and engagement, improving client sales and brand promotion *Manage content across a variety of online channels to ensure a strong web presence for the client *Review client feedback and generate ideas to increase customer engagement *Manage the content marketing budget including forecasting, tracking, and analysis of return on investment, alongside ensuring efficient spending *Review and analyse the results of existing and historic content marketing campaigns, using the resulting data to inform future campaigns Show less

Digital Marketing Executive

• Oct 2019 - Jan 2022

Responsibilities: *Create and execute a communications strategy which encompasses content, email, social media, and PR; *Write blog content pieces and optimize for search engines *Manage company's social accounts: Instagram+ Facebook, Twitter, YouTube, TripAdvisor, LinkedIn, Google *Oversee the creation and execution of content and social strategies to achieve both communication and audience growth objectives; (Video production, photoshoots, and graphics design) *Create, review, and oversee external communications productions (e.g. decks, sell-sheets, presentations); *Act as point of contact for corporate partnerships in regards to content and communication deliverables, *Monthly data analytics *Email marketing Show less

Digital Media Executive

• Jan 2018 - Dec 2019

Content Writer / Social Media Manager

• Jan 2017 - Dec 2017

Media Trainee

• Jul 2015 - Dec 2015