Gaëlle Madelin

Consultante Manager at MURANO Conseil
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Location
Paris, Île-de-France, France, FR

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Experience

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Consultante Manager
      • Apr 2023 - Present

      En charge des missions organisation, management et efficacité opérationnelle de nos clients. Pilotage d'équipe de consultants. En charge des missions organisation, management et efficacité opérationnelle de nos clients. Pilotage d'équipe de consultants.

    • France
    • Financial Services
    • Co-founder & CEO
      • Sep 2016 - Jan 2023

      Cood, La plateforme d'éducation au numérique à l'école et à la maison. Cood regroupe une plateforme avec un ensemble d’outils & de jeux éducatifs, permettant aux enfants de se confronter aux grands principes du numérique tout en s’amusant. Cood, La plateforme d'éducation au numérique à l'école et à la maison. Cood regroupe une plateforme avec un ensemble d’outils & de jeux éducatifs, permettant aux enfants de se confronter aux grands principes du numérique tout en s’amusant.

    • Switzerland
    • Education Administration Programs
    • 1 - 100 Employee
    • Membre du conseil
      • Dec 2020 - Aug 2022
    • United States
    • Software Development
    • 700 & Above Employee
    • Strategic Partner Manager
      • Jan 2013 - Aug 2016
    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Head of International Marketing & Business Development
      • Feb 2011 - Dec 2012

      o Drive Adexchange implementation for publishers: drive operational excellence through processes creation, product positioning, roadshows and trainings, coordination with Appnexus for feature requests … o Build and structure European marketing offer & strategy (display, performance, video, mobile): value proposition, harmonization between markets, ratecard, sales collaterals… o Ensure full understanding of the complete Hi-Media value proposition internally and externally by evangelizing knowledge in all markets. o Develop Hi-Media offer through new pan-european partnerships: prospection, negotiation, renewal. o Team management Show less

    • France
    • Advertising Services
    • 700 & Above Employee
    • Business Development Manager
      • Jul 2010 - Dec 2010

      o Develop new EMEA partner relationships from prospecting, negotiating, all the way to bringing them live and effectively communicating the Criteo value proposition and negotiating prices that will lead to renewable business. o Constant monitoring and analysis of partner’s campaign performance in order to help each local market to grow revenues and margin, and identify issues. o Coordinate local needs and development needed and lead projects engaging the product development roadmap. o Develop new EMEA partner relationships from prospecting, negotiating, all the way to bringing them live and effectively communicating the Criteo value proposition and negotiating prices that will lead to renewable business. o Constant monitoring and analysis of partner’s campaign performance in order to help each local market to grow revenues and margin, and identify issues. o Coordinate local needs and development needed and lead projects engaging the product development roadmap.

    • United States
    • Software Development
    • 200 - 300 Employee
    • Head of Audience & Performance Solution Specialists
      • Jul 2009 - Jun 2010

      o Develop and conduct solution selling strategy, revenue and market share growth.o Subject Matter Expert on targeting, performance and Adnetwork solutions.o Ensure full understanding of Audience & Performance solutions internally by evangelizing knowledge (technical and monetization training on solution). o Build detailed solution opportunity for overall sales team account planning.o Provide deep expertise to clients on solution offering and determine appropriate ad execution to match customer objectives.o Support Trade Marketing to create Sales collateral for optimal execution.o Support Business excellence team to improve reporting & analyticso Drive operational excellence : ensure consistent processes between specialists, sales, client service and yield/media buying team. o Create & update monthly Scorecard for Business and Sales Management leads.o Team Management (4 people) Show less

    • Media Network Sales Manager
      • Jul 2008 - Jul 2009

      o Launch of Microsoft Media Network in France.o Develop and conduct Media Network strategy, revenue & market share growth.o Support Trade Marketing to create Sales collateral.o Sales process implementation, internal trainings and agencies’ Roadshows.o Collaborative work with Sales to build sales strategies and media plans.o Expertise/Consulting on performance optimization.o Team management (3 people)

    • Sales Manager
      • Oct 2007 - Jun 2008

      - Launch of DrivePM Network in France - In charge of the following agencies : Publicis, WPP, Isobar, Nextedia, Agorad - Training and Management of sales executive and account manager- Implementation of DrivePM's integration into Microsoft Advertising

    • United Kingdom
    • Machinery Manufacturing
    • Direct Response Campaign Strategist
      • Jul 2006 - Sep 2007

      MSN UK & EMEA, London Direct Response Campaign Strategist - Microsoft Direct Response UK product specialist - Manage EMEA campaigns - Support launching MS DR in several markets: Germany, Turkey, Switzerland, South-East Asia - In charge of developing new sales processes for EMEA - Develop internal trainings to be roll-out in EMEA for Sales team, - Training new campaign strategists in EMEA MSN UK & EMEA, London Direct Response Campaign Strategist - Microsoft Direct Response UK product specialist - Manage EMEA campaigns - Support launching MS DR in several markets: Germany, Turkey, Switzerland, South-East Asia - In charge of developing new sales processes for EMEA - Develop internal trainings to be roll-out in EMEA for Sales team, - Training new campaign strategists in EMEA

    • France
    • Financial Services
    • Direct Response Campaign Strategist
      • Sep 2004 - Jun 2006

      - Maximize the value of MSN’s ad inventory by evaluating and recommending new performance-based proposals - Program implementation : implement sales process and conduct execution, initiate internal and external training - Develop business plans, strategies, forecasts, international and local reporting - Monitor, analyze, and evaluate campaign performance in order to review results and drive strategies to improve performance - Liaison between sales team, clients, vendors and other internal key stakeholders - Manage internal processes, billing and invoice inquiries Show less

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Chef de projet junior - Education
      • 2004 - 2004

Education

  • Université Panthéon Assas (Paris II)
    Master,  Multimedia and Communication
    2003 - 2004
  • Ecole Active Bilingue
    1985 - 1998

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