Gay Weber
Chief Operating Officer at Carolina Mornings- Claim this Profile
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Topline Score
Bio
Michael D. Hill, PMP®
I've worked with Gay, as one of his vendors, for over 8 years. Gay is one of the reasons why, working with clients is my favorite part of the job. Collaborating with him was enjoyable to the point that we would touch base regularly. Everything was about how to make his company more successful with our tools which resulted into making our tools even better. Working with Gay was a true partnership. He's one of the best talents in his industry and working with him is taking things to the next level.
Meg Park
Gay is an efficient and knowledgeable marketer with vast experience in getting the phone to ring! No problem or issue remains unresolved when Gay is involved. He uses his years of experience to envision and implement new ways for streamlining tasks and getting the job done. My knowledge base has grown tremendously during my time working with Gay. His upbeat attitude and outgoing personality will take him far!
Michael D. Hill, PMP®
I've worked with Gay, as one of his vendors, for over 8 years. Gay is one of the reasons why, working with clients is my favorite part of the job. Collaborating with him was enjoyable to the point that we would touch base regularly. Everything was about how to make his company more successful with our tools which resulted into making our tools even better. Working with Gay was a true partnership. He's one of the best talents in his industry and working with him is taking things to the next level.
Meg Park
Gay is an efficient and knowledgeable marketer with vast experience in getting the phone to ring! No problem or issue remains unresolved when Gay is involved. He uses his years of experience to envision and implement new ways for streamlining tasks and getting the job done. My knowledge base has grown tremendously during my time working with Gay. His upbeat attitude and outgoing personality will take him far!
Michael D. Hill, PMP®
I've worked with Gay, as one of his vendors, for over 8 years. Gay is one of the reasons why, working with clients is my favorite part of the job. Collaborating with him was enjoyable to the point that we would touch base regularly. Everything was about how to make his company more successful with our tools which resulted into making our tools even better. Working with Gay was a true partnership. He's one of the best talents in his industry and working with him is taking things to the next level.
Meg Park
Gay is an efficient and knowledgeable marketer with vast experience in getting the phone to ring! No problem or issue remains unresolved when Gay is involved. He uses his years of experience to envision and implement new ways for streamlining tasks and getting the job done. My knowledge base has grown tremendously during my time working with Gay. His upbeat attitude and outgoing personality will take him far!
Michael D. Hill, PMP®
I've worked with Gay, as one of his vendors, for over 8 years. Gay is one of the reasons why, working with clients is my favorite part of the job. Collaborating with him was enjoyable to the point that we would touch base regularly. Everything was about how to make his company more successful with our tools which resulted into making our tools even better. Working with Gay was a true partnership. He's one of the best talents in his industry and working with him is taking things to the next level.
Meg Park
Gay is an efficient and knowledgeable marketer with vast experience in getting the phone to ring! No problem or issue remains unresolved when Gay is involved. He uses his years of experience to envision and implement new ways for streamlining tasks and getting the job done. My knowledge base has grown tremendously during my time working with Gay. His upbeat attitude and outgoing personality will take him far!
Credentials
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Competent Leadership Award
Toastmasters InternationalMar, 2018- Nov, 2024 -
Navis Reach Certified
Navis TechnologiesJun, 2015- Nov, 2024 -
Competent Communicator Award
Toastmasters International
Experience
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Carolina Mornings Luxury Vacation Rentals
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United States
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Real Estate
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1 - 100 Employee
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Chief Operating Officer
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Jul 2019 - Present
· EOS Implementation and culture shift to bring more accountability to the entire organization.· Being the Integrator to our company's Visionary owner (V-I relationship), implementing the business plan and ensuring its success.· Oversee L10 meetings from executive suite to front-line team members.· Creation and use of company scorecard to measure key metrics across the organization and to provide individual goals to meet company's growth goals.· Overseeing expansion of owner recruitment leading to a sharp increase in qualified new homes (larger, higher value clients) joining our program.· Ensure company-wide compliance to principles and procedures.· Driving smart growth of the company to hit our 1 year, 3 year, and 10 year goals.
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Chief Marketing Officer
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Aug 2015 - Jul 2019
· Top rankings on all major search terms, controlling 47.55% of all search visibility (per SEMRush), with next competitors ranking 18.9% and 3.7% for 2nd/3rd place respectively.· Implemented major systems integrations for Vrbo, Airbnb, TurnKey, and others to increase sales by 37.8%.· Drove company direction and growth, working across all departments to improve processes, procedures, and brand image.
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Director of Sales and Marketing
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Aug 2012 - Aug 2015
· 2015, 23.63% growth· 2014, 29.65% growth· 2013, 21.71% growth· 2012, 22.14% growth
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Festiva
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United States
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Hospitality
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100 - 200 Employee
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Director of Marketing Systems
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Apr 2007 - Dec 2011
· Compliance Officer for Marketing Department, overseeing in-house call-center and all vendor compliance for over 50 call centers for DNC, TSR, and TCPA rules. · Developed and maintained lead aging and rotation program to ensure the highest conversion rate and highest VPG for internally-produced tours. · Achieved minimum $1,500 VPG across all channels, and $2,400 VPG for all in-house produced tours. · Administered a $1m+ annual lead program for sweepstakes leads, from form creation to call center use to being able to pull a signature upon demand. · Created direct-mail campaign across 7 markets at $1.8m+ annual budget, and PPC campaign at $500k annual budget, all with high efficiency. · Implemented and maintained multiple predictive dialer solutions and all associated hardware and software needs. · Designed procedures for the Marketing Department to ensure smooth and consistent operations. · Implemented a script generation, testing, and revision process. · Implemented a call quality program. · Increased in-house call center operations from 15 seats to 150 seats. · Designed all tour-gift programs and certificates, successfully moving the company away from "breakage certs" to provide a better experience for guests. · Annual budget creation and compliance.
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US Navy
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United States
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Armed Forces
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700 & Above Employee
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Network Administrator
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Mar 2002 - Mar 2007
Joining the military at age 22 following the attacks of 9/11, I was proud to serve my country and grew both personally and professionally from the experience. Highlights of the enlistment: · Qualified in submarines (an arduous, three-year process) · Meritoriously advanced in rank twice due to performance · Earned two Naval Achievement Medals in a single tour for going above and beyond my duty · Approached by the officers' suite and offered a collective sponsorship to OCS · Carried both ISSO and ISSM ratings (senior officer billets) as an enlisted sailor · Coordinated and oversaw a conversion from an NT-based network to a 2K-based network (increasing servers from 4 to 13), and rewiring the entire submarine, completing the project ahead of schedule and under budget while under-staffed by 2/3rd of prescribed staffing · As a Fire Control Technician, performed all duties assigned in department, while assisting understaffed Sonar department across missions and workups vital to national security · Held TS-SCI clearance · Honorably Discharged with distinction
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Hilton Grand Vacations
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United States
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Hospitality
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700 & Above Employee
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Call Center Operations Manager
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Oct 1998 - Mar 2002
· Developed lead management and rotation system to improve sales performance · Sourced leads and performed all data hygiene · Created new payroll system to track commissions across multiple goals · Oversaw office move to new location with zero operational downtime · Increased call center size from 20 to 90 seats · Administered Lucent/Affinity PBX, including re-wiring office to achieve "floating stations" solution at a negligible cost and saving the company over $250K. · Managed administration and support divisions
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Education
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2017 - 2018
University of North Carolina at Asheville
Leadership Asheville, Class 36 -
Montreat College
Community
