Gaylene H.
Media Relations Specialist at MetService- Claim this Profile
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Topline Score
Bio
Anselm Haanen
Gaylene did a fantastic job of developing the Outreach Strategy for the NZ Geographic Board Ngā Pou Taunaha o Aotearoa. It aims to take the Board from being a quiet achiever to externally engaging, in a realistically implementable way. Gaylene had the nous and connections to pull in various stakeholders and highly talented experts in branding and communications - to deliver a focused result within a limited budget. Highly recommended!
Helen Milner
Gaylene approached us to work with her and the wider team to help clarify and strengthen NZGBs presence as naming authority of New Zealand places. This included overarching brand strategy and creative ideation. Her approach was precise, collaborative and open minded. Gaylene’s greatest assets are her wisdom and ability to think holistically and objectively around a project while galvanising all who were instrumental in supporting the realisation of this work. A key challenge in this project was understanding and managing the expectations of the diverse stakeholders involved. She did this admirably. It was pivotal to the success of the project and achieving its goals.
Jenny Cameron
Gaylene brought fresh lateral and creative thinking skills to the organisation.
Anselm Haanen
Gaylene did a fantastic job of developing the Outreach Strategy for the NZ Geographic Board Ngā Pou Taunaha o Aotearoa. It aims to take the Board from being a quiet achiever to externally engaging, in a realistically implementable way. Gaylene had the nous and connections to pull in various stakeholders and highly talented experts in branding and communications - to deliver a focused result within a limited budget. Highly recommended!
Helen Milner
Gaylene approached us to work with her and the wider team to help clarify and strengthen NZGBs presence as naming authority of New Zealand places. This included overarching brand strategy and creative ideation. Her approach was precise, collaborative and open minded. Gaylene’s greatest assets are her wisdom and ability to think holistically and objectively around a project while galvanising all who were instrumental in supporting the realisation of this work. A key challenge in this project was understanding and managing the expectations of the diverse stakeholders involved. She did this admirably. It was pivotal to the success of the project and achieving its goals.
Jenny Cameron
Gaylene brought fresh lateral and creative thinking skills to the organisation.
Anselm Haanen
Gaylene did a fantastic job of developing the Outreach Strategy for the NZ Geographic Board Ngā Pou Taunaha o Aotearoa. It aims to take the Board from being a quiet achiever to externally engaging, in a realistically implementable way. Gaylene had the nous and connections to pull in various stakeholders and highly talented experts in branding and communications - to deliver a focused result within a limited budget. Highly recommended!
Helen Milner
Gaylene approached us to work with her and the wider team to help clarify and strengthen NZGBs presence as naming authority of New Zealand places. This included overarching brand strategy and creative ideation. Her approach was precise, collaborative and open minded. Gaylene’s greatest assets are her wisdom and ability to think holistically and objectively around a project while galvanising all who were instrumental in supporting the realisation of this work. A key challenge in this project was understanding and managing the expectations of the diverse stakeholders involved. She did this admirably. It was pivotal to the success of the project and achieving its goals.
Jenny Cameron
Gaylene brought fresh lateral and creative thinking skills to the organisation.
Anselm Haanen
Gaylene did a fantastic job of developing the Outreach Strategy for the NZ Geographic Board Ngā Pou Taunaha o Aotearoa. It aims to take the Board from being a quiet achiever to externally engaging, in a realistically implementable way. Gaylene had the nous and connections to pull in various stakeholders and highly talented experts in branding and communications - to deliver a focused result within a limited budget. Highly recommended!
Helen Milner
Gaylene approached us to work with her and the wider team to help clarify and strengthen NZGBs presence as naming authority of New Zealand places. This included overarching brand strategy and creative ideation. Her approach was precise, collaborative and open minded. Gaylene’s greatest assets are her wisdom and ability to think holistically and objectively around a project while galvanising all who were instrumental in supporting the realisation of this work. A key challenge in this project was understanding and managing the expectations of the diverse stakeholders involved. She did this admirably. It was pivotal to the success of the project and achieving its goals.
Jenny Cameron
Gaylene brought fresh lateral and creative thinking skills to the organisation.
Experience
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MetService
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New Zealand
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Information Services
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100 - 200 Employee
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Media Relations Specialist
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Mar 2023 - Present
Working with GM Customer Engagement to review current practice, identify challenges, analyse findings, write-up and present insights and recommendations to ELT. As well as coaching, and bringing an outside-in perspective. Working with GM Customer Engagement to review current practice, identify challenges, analyse findings, write-up and present insights and recommendations to ELT. As well as coaching, and bringing an outside-in perspective.
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Outside-In Thought Leader
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Nov 2019 - Present
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TOMTOM AND BETTYBETTY
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Wellington & Wairarapa, New Zealand
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Founder and Director
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1997 - Present
A Wellington-based boutique consultancy specialising in behaviour change, motivation and future positioning. A Wellington-based boutique consultancy specialising in behaviour change, motivation and future positioning.
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Wool Impact
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New Zealand
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Blue Sky Strategy - Facilitator
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May 2023 - May 2023
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Commerce Commission
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New Zealand
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Government Administration
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300 - 400 Employee
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Consultant - Strategic Narrative - Market Regulation's Fuel and RPS teams
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Sep 2022 - Dec 2022
Led and delivered the Strategic Narrative for the Fuels team and the Retail Payment Systems team.
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Principal Advisor Engagement, Market Regulation
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Jul 2022 - Aug 2022
A newly formed role to support the multiple teams in the Market Regulation Branch - Telco, Fuel and Dairy, and Retail Payments Systems. The role included setting up systems and demonstrating the value of great engagement and how this works with the Comms team and SGE. It was a temporary position during a permanent recruitment period.
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Ara Ake
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New Zealand
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Services for Renewable Energy
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1 - 100 Employee
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Consultant
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May 2022 - Jun 2022
Working with the CE and wider team to develop their 'Future Us' narrative. Working with the CE and wider team to develop their 'Future Us' narrative.
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The Manufacturers' Network
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International Trade and Development
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1 - 100 Employee
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Consultant
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Mar 2017 - Jun 2022
Working with the CE, providing a sounding board role and project delivery when required. Working with the CE, providing a sounding board role and project delivery when required.
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Toitū Te Whenua Land Information New Zealand
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New Zealand
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Government Administration
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500 - 600 Employee
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Contractor
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Nov 2020 - Dec 2020
Worked with the Business Transformation Team to confirm the scope and develop a strategy that delivers greater clarity of what it means to be working in an agile way and, where appropriate, using Agile methodologies. This was primarily a stakeholder engagement / behaviour change strategy to support the focus on achieving greater efficiencies across the Agency.
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Contractor
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Mar 2020 - Nov 2020
Worked closely with the New Zealand Geographic Board (NZGB) Chair, Secretary, Board members and the wider LINZ group to develop the Place Names Strategy / three-year plan, which included brand positioning (completed), future-budget scoping, PR initiatives(researched and detailed), the rationale for team expansion - first FTE role scoped, website critique with recommendations, relationship clarification between NZGB and LINZ and more.
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New Zealand Ministry of Foreign Affairs & Trade
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New Zealand
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International Affairs
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700 & Above Employee
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Senior Policy Analyst - Climate Change (contract)
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Jul 2019 - Oct 2019
Worked with the Climate Change Ambassador, Unit Manager and wider team to deliver advice to the Minister, with a particular focus on climate finance then managed a least six workstreams in the lead-up to COP25.
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Project Manager - First VNR Report to the UN on the SDGs (contract)
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Jan 2019 - Jun 2019
Such an exciting piece of work and working with a great team at MFAT, along with key agencies, businesses and community, to deliver New Zealand's first high level summary on how, as a country, we are taking steps to not only embrace the key SDGs (17 in total) but to realise them in everyday life through practical ways too. This is the beginning of a 12 year journey, to 2030.
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Graeme Dingle Foundation
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New Zealand
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Non-profit Organizations
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1 - 100 Employee
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Head Of Partnerships - contract
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Jun 2018 - Dec 2018
Working with a great charity to raise awareness of the transformational work of the Foundation amongst some really influential people. Making a difference to young lives ... and New Zealand's future. Working with a great charity to raise awareness of the transformational work of the Foundation amongst some really influential people. Making a difference to young lives ... and New Zealand's future.
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Electricity Retailers' Association (ERANZ)
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New Zealand
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Oil and Gas
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1 - 100 Employee
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Director, Communications and Engagement - contract
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Mar 2018 - Dec 2018
Working to deliver customer-centric, at-a-glance, generic communications for a sector undergoing rapid change. A new role, an inclusive team, the full-compliment of responsibility to reach all stakeholders. Working to deliver customer-centric, at-a-glance, generic communications for a sector undergoing rapid change. A new role, an inclusive team, the full-compliment of responsibility to reach all stakeholders.
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CAMPAIGNFORWOOL.COM
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NZ / UK / US
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CFWNZT Global Co-Ordinator and Strategist
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Feb 2009 - Jan 2017
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Antipodes
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New Zealand
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Personal Care Product Manufacturing
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1 - 100 Employee
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Strategic Consultancy Services
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Jan 2011 - 2015
Worked with Elizabeth on a number of reputation and brand positioning projects, including feature articles as well as due diligence and pitch presentation for Antipodes to be the beauty product of choice for inclusion in the Air New Zealand premier amenity kit. Worked with Elizabeth on a number of reputation and brand positioning projects, including feature articles as well as due diligence and pitch presentation for Antipodes to be the beauty product of choice for inclusion in the Air New Zealand premier amenity kit.
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New Zealand Trade and Enterprise
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New Zealand
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International Trade and Development
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700 & Above Employee
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Communications Consultant
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Dec 2013 - Sep 2014
Delivery of the WPC Reputation Recovery Campaign into China on behalf of NZ industry. Delivery of the WPC Reputation Recovery Campaign into China on behalf of NZ industry.
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Financial Markets Authority - New Zealand
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New Zealand
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Government Administration
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200 - 300 Employee
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Strategic Consultancy Services
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Sep 2013 - Jan 2014
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Te Kawa Mataaho Public Service Commission
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New Zealand
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Government Administration
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100 - 200 Employee
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Strategic Communications Intelligence Services
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Oct 2012 - Jan 2014
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Ministry of Justice - New Zealand
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New Zealand
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Government Administration
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700 & Above Employee
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Communications Change Specialist Services
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Jan 2013 - Jun 2013
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New Zealand Fire Service
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Public Safety
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300 - 400 Employee
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Communications Change Consultancy Services
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Oct 2012 - Jan 2013
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PR Consultancy Services
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Jan 2012 - May 2012
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Inland Revenue NZ
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New Zealand
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Government Administration
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700 & Above Employee
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Communications Mentoring Services
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Jan 2011 - Jun 2011
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BioVittoria
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New Zealand
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Food and Beverage Services
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1 - 100 Employee
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Communications / PR / IPO Consultancy Services
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Mar 2010 - May 2011
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Snapper Services Limited
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New Zealand
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Communications Services
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Jan 2007 - Feb 2008
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Education
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2008 - 2008
The University of Auckland
Coaching and Mentoring - Business School -
1995 - 1996
NLP International Ltd
International Influential Communications for Leaders -
1994 - 1994
Massey University
PR paper, A -
1992 - 1993
Victoria University of Wellington
Organisational Behaviour paper -
1990 - 1991
Royal Television Society
BBC Television Production Certificate -
1983 - 1985
Wintec - Waikato Institute of Technology
Nursing Degree -
1982 - 1982
The University of Waikato
Social Sciences - 8 papers (marketing, psychology, philosophy, education)
Community
