Experience

Voccii

• United States
• Market Research
• 1 - 100 Employee

• Founder/CEO & Research Director

  • Jan 2013 - Present

  Charlotte, North Carolina Area Voccii is a premier market research consultancy, bringing data-driven insights to give clients direction, confidence, and the power to make smarter business decisions. A senior researcher with a passion for questions and a strong track record of helping clients make better decisions, Gayle has a knack for getting beyond the “what” of basic data analysis to the strategic insights of “so what” and “what’s next.” Over thirty years of experience in research, analysis and focus group… Show more Voccii is a premier market research consultancy, bringing data-driven insights to give clients direction, confidence, and the power to make smarter business decisions. A senior researcher with a passion for questions and a strong track record of helping clients make better decisions, Gayle has a knack for getting beyond the “what” of basic data analysis to the strategic insights of “so what” and “what’s next.” Over thirty years of experience in research, analysis and focus group moderation enables Gayle to bring customized, strategic research to every client and every project. Gayle's skill set includes research project design, survey design, focus group moderation, executive and in-depth interviewing, analysis & reporting, presentations and dynamic facilitation, in a wide variety of industries and organization types. Show less



Central Piedmont Community College

• United States
• Higher Education
• 700 & Above Employee

• Part Time Instructor

  • Jan 2014 - Present

  Charlotte, NC Part time instructor through CPCC's Small Business Center. Course topics include Marketing Research, Business Development Research and others.



Ireland Research Group, Inc.

• President

  • Jul 1999 - Jan 2013

  Charlotte, NC Founder and president of a full-service market research consultancy providing quantitative, qualitative and secondary research to clients ranging from small/mid-sized companies to global corporations and not-for-profit organizations. Additional services include project management and market research services for the marketing consulting/agency community.



Duke Energy

• Advertising Services
• 1 - 100 Employee

• Market Research Supervisor

  • Sep 1990 - Dec 1999

  Managed 11-person team responsible for all customer-focused marketing research, including primary and secondary research for all retail customer classes (Residential, Commercial and Industrial).