Communications / Public Relations Strategist

• 2021 - Present

Content Creator

• 2014 - Present

A tech-savvy writer of online content, marketing emails, landing pages, feature articles, and eBooks that attract attention, boost engagement, and fill the funnel. I’m a quick learner and a clear, engaging communicator. Notable projects: Writing product marketing content and email campaigns for PTC, a leading engineering and IoT software and services company spanning 30 countries. Some examples available at my PTC author site:… Show more A tech-savvy writer of online content, marketing emails, landing pages, feature articles, and eBooks that attract attention, boost engagement, and fill the funnel. I’m a quick learner and a clear, engaging communicator. Notable projects: Writing product marketing content and email campaigns for PTC, a leading engineering and IoT software and services company spanning 30 countries. Some examples available at my PTC author site: https://www.ptc.com/en/blog-authors/Mike-Gayette Wrote website copy and product knowledge base articles for Cold Creek, a MarTech startup specializing in data aggregation for KPI and RFO reporting, and advanced data visualization. Website at coldcreek.com. Show less A tech-savvy writer of online content, marketing emails, landing pages, feature articles, and eBooks that attract attention, boost engagement, and fill the funnel. I’m a quick learner and a clear, engaging communicator. Notable projects: Writing product marketing content and email campaigns for PTC, a leading engineering and IoT software and services company spanning 30 countries. Some examples available at my PTC author site:… Show more A tech-savvy writer of online content, marketing emails, landing pages, feature articles, and eBooks that attract attention, boost engagement, and fill the funnel. I’m a quick learner and a clear, engaging communicator. Notable projects: Writing product marketing content and email campaigns for PTC, a leading engineering and IoT software and services company spanning 30 countries. Some examples available at my PTC author site: https://www.ptc.com/en/blog-authors/Mike-Gayette Wrote website copy and product knowledge base articles for Cold Creek, a MarTech startup specializing in data aggregation for KPI and RFO reporting, and advanced data visualization. Website at coldcreek.com. Show less

Brand Strategist

• 2017 - 2021

Defined and created positioning strategies for BEK products and services, including internet, cloud-based products, nurse call solutions, television broadcasting and live streaming. Collaborated with sales, marketing, company leadership, and vendors to create digital campaigns, direct mail campaigns, social media strategies, content strategies, corporate communications, host public events, and more. Worked with a local development firm to design and build a new website that… Show more Defined and created positioning strategies for BEK products and services, including internet, cloud-based products, nurse call solutions, television broadcasting and live streaming. Collaborated with sales, marketing, company leadership, and vendors to create digital campaigns, direct mail campaigns, social media strategies, content strategies, corporate communications, host public events, and more. Worked with a local development firm to design and build a new website that incorporated ecommerce for products and services, a custom television guide, live streaming, and real-time customer support. Served on the Marketing Committee and Content Approval Committee for North Dakota Broadband Association from 2019 to 2021. Show less Defined and created positioning strategies for BEK products and services, including internet, cloud-based products, nurse call solutions, television broadcasting and live streaming. Collaborated with sales, marketing, company leadership, and vendors to create digital campaigns, direct mail campaigns, social media strategies, content strategies, corporate communications, host public events, and more. Worked with a local development firm to design and build a new website that… Show more Defined and created positioning strategies for BEK products and services, including internet, cloud-based products, nurse call solutions, television broadcasting and live streaming. Collaborated with sales, marketing, company leadership, and vendors to create digital campaigns, direct mail campaigns, social media strategies, content strategies, corporate communications, host public events, and more. Worked with a local development firm to design and build a new website that incorporated ecommerce for products and services, a custom television guide, live streaming, and real-time customer support. Served on the Marketing Committee and Content Approval Committee for North Dakota Broadband Association from 2019 to 2021. Show less

Technology Support Specialist

• 2009 - 2017

Software and OS deployments. Some administration of campus servers and data backups. Technical documentation for the life cycle of all products. Served on Staff Senate from 2012-2014. Sat on judging panels for scholarship essay contests. Software and OS deployments. Some administration of campus servers and data backups. Technical documentation for the life cycle of all products. Served on Staff Senate from 2012-2014. Sat on judging panels for scholarship essay contests.

PC Support Specialist

• 2006 - 2008

Contracted to Western Area Power Administration. Ensured client computers ran smoothly and followed Dept. of Defense security practices. Contracted to Western Area Power Administration. Ensured client computers ran smoothly and followed Dept. of Defense security practices.

Hardware Technician

• 1998 - 2006

Our team designed and supported HP, Apple, Cisco, Microsoft and Altiris solutions throughout North Dakota. Our team designed and supported HP, Apple, Cisco, Microsoft and Altiris solutions throughout North Dakota.

PC Technician

• 2001 - 2002

Partnered with McKesson to replace antiquated clinical software throughout the hospital, as well as setting up a local help desk for users to lean on during the transition. Partnered with McKesson to replace antiquated clinical software throughout the hospital, as well as setting up a local help desk for users to lean on during the transition.

Technical Support

• 1996 - 1998

Cutting my teeth in basic hardware and software troubleshooting by assisting users over the phone. Cutting my teeth in basic hardware and software troubleshooting by assisting users over the phone.