Experience

Resource Environmental Solutions LLC

• United States
• Environmental Services
• 400 - 500 Employee

• Director of Marketing

  • Jul 2018 - Present

  Greater Denver Area



Gaye Denley Strategic Marketing & Content

• Marketing & Business Consultant

  • Dec 2017 - Jul 2018

  Greater Denver Area Strategic marketing consultant with deep experience bringing together the arts and sciences of marketing. Specialties include: • Full spectrum of B2B marketing, from product planning and market validation, to building teams and strategic goals, to developing and executing marketing plans. Can function as interim or fractional Chief Marketing Officer. • Strategic content development, including proprietary frameworks for fast situation analysis to identify the right content and the… Show more Strategic marketing consultant with deep experience bringing together the arts and sciences of marketing. Specialties include: • Full spectrum of B2B marketing, from product planning and market validation, to building teams and strategic goals, to developing and executing marketing plans. Can function as interim or fractional Chief Marketing Officer. • Strategic content development, including proprietary frameworks for fast situation analysis to identify the right content and the best web and social channels to target. • Messaging workshops to clarify target audiences and the best competitive positioning, and get everyone on board. Show less



IHS Markit

• United Kingdom
• Information Services
• 700 & Above Employee

• Senior Director, Product Management, IHS Connect

  • Jul 2014 - Mar 2017

  Englewood, CO Directed user experience (UX) vision & roadmap for energy customers of IHS Connect, an online platform which helps strategic planners find and analyze proprietary research & forecasts from hundreds of economists at IHS. Key project was a full UX redesign which became a key driver of immediate and long-term revenue growth. • Co-led full overhaul of user interface, dovetailing it with a new, simplified structure for commercial offerings. Project created new, easily understood master… Show more Directed user experience (UX) vision & roadmap for energy customers of IHS Connect, an online platform which helps strategic planners find and analyze proprietary research & forecasts from hundreds of economists at IHS. Key project was a full UX redesign which became a key driver of immediate and long-term revenue growth. • Co-led full overhaul of user interface, dovetailing it with a new, simplified structure for commercial offerings. Project created new, easily understood master groupings for Power, Upstream & Downstream Oil & Gas, Coal & regional integrated energy markets, replacing hundreds of discrete, overlapping legacy product offerings from 7 different research firms acquired by IHS over the years. • New interface was the "tip-of-the spear" in fully leveraging the new product offerings. Project is credited with driving millions of dollars in first-year revenue growth as well as long-term growth of 5-10% per year (see LinkedIn recommendation). • My role included directing user-research consulting project; partnering with UX team for vision and full redesign; ensuring key findings translated into market & user segments with features prioritized accordingly; orchestrating the launch over several releases throughout 2016; creating positioning messages, sales training and user launch materials. • Resulting launch garnered uniformly positive reviews and built growth in energy business unit during a down-market year amidst low oil prices, and is credited as a driving factor in continued strong performance. • Prior to launch, created a program of 30 internal "Superusers" who filled an expertise gap for each legacy platform, assisting with pre- and post-sales support while interface was being re-worked.

• Senior Director, Product & Solutions Marketing

  • Jan 2011 - Jun 2014

  Englewood, CO My 11 years of marketing roles at IHS were split between product marketing and a newly-created corporate marketing team. All roles involved integrating multiple acquisitions, with a continual focus on educating customers about IHS' expanded capabilities. Key focus areas were solutions messaging, infrastructure, team development, and maturing lead generation processes. Energy Marketing Lead, 2012-2014 • Directed product launches, marketing support for software platform migrations… Show more My 11 years of marketing roles at IHS were split between product marketing and a newly-created corporate marketing team. All roles involved integrating multiple acquisitions, with a continual focus on educating customers about IHS' expanded capabilities. Key focus areas were solutions messaging, infrastructure, team development, and maturing lead generation processes. Energy Marketing Lead, 2012-2014 • Directed product launches, marketing support for software platform migrations and the development of solutions sales tools for newly created Energy business line unifying 9 acquisitions offering market information and forecasts for oil & gas, power, coal and renewables markets ($200M business line). Supervised staff of 5. • Development of sales tools and C-level presentation materials conveying full value of combined capabilities was a major focus. Developed concept of "suite" level sales tools, with easy but comprehensive views of IHS solutions vs. challenges faces by different segments and personas. Strategic Planning Market Lead, 2011-2012 • Group-level product marketing lead for 8 business lines providing market forecasts and outlooks aimed at strategic planning and business development personas. Directed lead development for each vertical market, including oil & gas, power & renewables, chemicals, automotive, aerospace & defense, financial, and maritime ($400M business line). • Supervised staff of 20, with team building and role definition as a major focus, developing leaders and preparing teams for an eventual new re-organization into decentralized business lines.

• Senior Director, Corporate Marketing

  • Jan 2006 - Dec 2010

  Englewood Marketing Automation: Drove all aspects of selecting and implementing marketing automation system (Eloqua), coordinating its launch with a unified IHS website integrating 30 acquisitions. • Garnered support for budget pooling and the creation of supporting roles across 10 business units, enabling Eloqua to be implemented without additional IHS investment. • Developed innovative data and process architectures to support complexities of IHS marketing, including highly customized email… Show more Marketing Automation: Drove all aspects of selecting and implementing marketing automation system (Eloqua), coordinating its launch with a unified IHS website integrating 30 acquisitions. • Garnered support for budget pooling and the creation of supporting roles across 10 business units, enabling Eloqua to be implemented without additional IHS investment. • Developed innovative data and process architectures to support complexities of IHS marketing, including highly customized email, list & database, and lead management practices for each business unit. • Researched and architected a common approach to opt-in policy, moving IHS to 100% opt-in email marketing. • Designed change management programs, including procedural playbooks and training tracks for experts and general users, enabling entire IHS marketing organization (120+ marketers) to migrate to Eloqua over a period of nine months. Solutions Messaging: Ongoing assignments to create messaging for customer situations where a portfolio of IHS products provided a unique value proposition. • Industry messaging for 16 vertical markets, which formed a key part of the first unified ihs.com website • Climate Change & Greenhouse Gas brochure, which featured a visual schema outlining critical areas of customer need, with overlays of 14 IHS products and persona-based challenge/solution sets. This tool energized the sales force and was credited with gaining access to the executive suite in several key accounts. • C-level presentation support, assisting global account managers on a custom basis Best-practice Training: Developed or co-authored multiple internal training programs. In all cases, trainings received net promoter (‘recommend to a colleague”) scores in excess of 90%. Topics included: • Use of “personas” in product development and marketing • How to develop effective solutions messaging concepts and sales tools • Digital Marketing “Boot Camp"

• Senior Director, U.S. Marketing and Global Energy Marketing, IHS Energy

  • Jan 2003 - Dec 2005

  Houston, Texas Area Supported 2-4 product launches annually, and directed sales support and customer retention programs aimed at maintaining $80M in annual subscriptions across 30+ product families. Re-energized an historical IHS thought leadership program, re-launching it as a small-market outreach program based on city-tours of 8-12 oil centers across the U.S.