Experience

SUN360

• India
• Renewable Energy Power Generation
• 1 - 100 Employee

• Co-founder & CMO

  • Apr 2018 - Present

  A green energy enthusiast at heart , I co-founded SUN360, a new age SOLAR start-up, that provides high performing solutions for off grid & grid tied applications in the commercial, industry and residential space. Our clients love us for our DEEP SOLAR EXPERTISE, INNOVATIVE CUSTOM SOLUTIONS & BEST-in-CLASS SERVICE.We also provide clean energy consulting services to our clients which covers -financial and technical feasibility reports-detailed project reports, request for proposals-reverse bidding process and power purchase agreements...ALL this while educating our clients the multitude advantages of adoption of solar and other energy efficient technologies which fosters an environmentally friendly, sustainable and conflict-free economy.

• Independent Marketing Consultant

  • Feb 2013 - Present

  My belief in the energy and impact that start-ups can have led me to contribute in pro bono capacity to SUN360, a clean tech start up that strives to foster growth in commercial, residential and industrial sectors by providing sustainable solar energy solutions.I take care of the marketing, design and digital related areas. Since 2012, I have helped SUN360 create a clear brand strategy and leveraged various marketing media – search, social, referral, and trade-shows to generate leads, increase reach and create brand recall.



Accenture Interactive

• United States
• Advertising Services
• 700 & Above Employee

• Consultant - Social Media Intelligence

  • Aug 2015 - Mar 2018

  As part of ‘Social Labs’, at Accenture Digital, I use a suite of proprietary digital tools, assets & best practices to--Glean social media insights for brands ( e.g. market intelligence, competition, brand analysis)--Work on a social media strategy / roadmap basis client`s maturity --Define Key Performance Indicators (KPIs) for campaigns --Measure campaign`s performance in terms of defined KPIs (impressions, leads,website traffic)--Integrate Social with the clients` CRM systems to tap cross-sell/ up-sell opportunities



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Specialist - Client Services Organization

  • Aug 2012 - Jul 2015

  In the ‘Client Services Organization’ unit, I got an opportunity to interact with & understand business priorities of CxOs of our 'Fortune 500' clientèle. Formulated & executed pre-sales visit agendas covering aspects proposed in the solutions submitted in response to `RFPs' and in this endeavor, collaborated with senior delivery leaders & global heads of capabilities across geographies- US, Europe and APAC to shape key pitches made in the boardrooms & delivery production floors.Liaised with global `Opportunity Centric Marketing` teams to develop visit theme & ensureconsistent messaging/ branding across different mediums.During the course of 3 years,was the 'go to' person for understanding case studies, emerging capabilities/technologies & reusable assets for opportunities related to deals with global pharma & retail companies.

• Analyst

  • May 2010 - Jul 2012

  Organizational Development, Campus Marketing, Training, Internal Corporate Communication



EG Communications (www.everythinggoes.in)

• Associate - Client Services

  • Jun 2008 - May 2010

  I jump-started my career with a budding experiential marketing agency – ‘Everything Goes Communications’ (EG) where I pitched for, planned and executed campaigns for retail clients. I learnt tremendously about brand identity creation, campaign & event management, attributes that make for great design and the nuances of effective copy writing.Everything Goes! Communications (www.everythinggoes.in) is an experiential marketing agency inMumbai that offers strategy, creative design and brand activation services.