Digital Marketing Manager

• Apr 2021 - Present

Creative Marketing Specialist - Chaska and La Prep

• May 2016 - Dec 2021

Experience Overview:For the last 5+ years, I have had the role of Creative Marketing Specialist for both food brands Chaska and La Prep. The job entails of social media management which includes creating social calendars, implementing strategies for organic growth, generating geotargeted ads, creative direction in product and social shoots, campaigns as well as PR and CSR initiatives. For Chaska I was further involved in creating the brand identity and vision during its conception period. •Achieved over 300% increase in Facebook Likes within the first two weeks of launch•Grew Instagram Followers organically from 700 to 1,800+ within 3 months•Created a TikTok account for Chaska as of May 2021 which has over 750 followers, 5000+ likes and over 200K views•Planned and executed social media campaigns for La Prep and Chaska, such as the 2019 Mother's Day campaign with 480+ overall online customer interactions•Created Chaska's CRS initiative 'Samosas that Make a Difference' campaign towards Trillium Health Partners which raised $5,000 in one month Show less

Social Media Consultant

• Apr 2019 - Present

Experience Overview: •Created a 3 month social media content calendar prior to launch including Instagram theme, copy and post dates •Assisted in establishing a target market and creating brand image and consistency •Acquired over 3000 organic Instagram followers within first 7 months •Received 4 verified celebrity/influencer (with combined following of over 3M) endorsement posts within first 7 months Experience Overview: •Created a 3 month social media content calendar prior to launch including Instagram theme, copy and post dates •Assisted in establishing a target market and creating brand image and consistency •Acquired over 3000 organic Instagram followers within first 7 months •Received 4 verified celebrity/influencer (with combined following of over 3M) endorsement posts within first 7 months

Marketing & PR Co-op

• May 2020 - Aug 2020

•Created an 8 month social media content calendar for a client with over 240 images and captions consisting of new themes and ideas outside of the client's current social media. Executed on the implementation of the content calendar through Hootsuite •Asked by CEO to present brand vision and marketing ideas to a potential new client, who ended up signing with FANIQUE on the presented plan •Arranged a photoshoot and video shoot for a FANIQUE project which consisted of: dealing with modelling agencies and comp cards, booking hair and makeup artist, hiring a photographer, and creating a call sheet for the shoot •Created Marketing and PR training deck and a Social Media guidelines presentation for future hires at FANIQUE Show less

Platinum Intern

• Jan 2018 - May 2018

Experience Overview: •Completing merchandise order forms for multiple retailers, averaging at 6 forms per shift •Assisted with quarterly sample sale preparation by sending email invites to company contact database and monitoring guest confirmation list •Managed appointments and e-mails with retailers, buyers and suppliers, such as Harry Rosen •Styled new Amet & Ladoue scarf collection for company catalogue Experience Overview: •Completing merchandise order forms for multiple retailers, averaging at 6 forms per shift •Assisted with quarterly sample sale preparation by sending email invites to company contact database and monitoring guest confirmation list •Managed appointments and e-mails with retailers, buyers and suppliers, such as Harry Rosen •Styled new Amet & Ladoue scarf collection for company catalogue

Sales Floor Associate

• Sep 2017 - Dec 2017

Experience Overview: •Consistently achieved 120% of the sales goals set by managers and assisted an average of 80 customers per shift •Training new hires with sales techniques leading to higher sales for new hires by 40% •Placed at the front of the store due to high sales conversions and calibre of customer service •Maintaining accurate and attractive merchandise displays with strategic placement of product Experience Overview: •Consistently achieved 120% of the sales goals set by managers and assisted an average of 80 customers per shift •Training new hires with sales techniques leading to higher sales for new hires by 40% •Placed at the front of the store due to high sales conversions and calibre of customer service •Maintaining accurate and attractive merchandise displays with strategic placement of product

Head Cashier

• May 2015 - Sep 2015

During a summer term I was able to work as head cashier for a La Prep location that was in the midst of opening. Experience Overview: • Promoted the café and its catering program to local businesses in order to secure new clients and create a loyalty base • 30% increase in impulse product sales through upselling • Implemented a new serving and preparation technique to create efficiency during lunch time rush • Reconcile cash transactions at opening and closing, and file cash deposits with 100 percent accuracy • Created a day to day manual outlining tasks for staff members, leading to an increase in efficiency Show less