Experience

Lion Brewery (Ceylon) PLC

• Sri Lanka
• Food and Beverage Services
• 200 - 300 Employee

• Brand Manager - Local Power Brands

  • Mar 2022 - Present

  Key Responsibilities: 1. Responsible for the overall long-term brand strategy of Lion Strong and Stout SKUs, while ensuring strengthened visual brand ID and brand architecture for the local high ABV category. 2. Translating brand elements into plans and go-to-market strategies for the regular high ABV category. 3. Advocating and integrating the regular category to key segments through effective campaigns, while tactically deploying brand assets across all consumer touch points. 4.… Show more Key Responsibilities: 1. Responsible for the overall long-term brand strategy of Lion Strong and Stout SKUs, while ensuring strengthened visual brand ID and brand architecture for the local high ABV category. 2. Translating brand elements into plans and go-to-market strategies for the regular high ABV category. 3. Advocating and integrating the regular category to key segments through effective campaigns, while tactically deploying brand assets across all consumer touch points. 4. Planning, managing, executing and reporting the set budget with defined outcomes to maximize impact on Lion Strong and Stout brand values and sales. 5. Analyzing and utilizing category and segment specific consumer insights, to drive brand growth and penetration for the regular high ABV category. Show less Key Responsibilities: 1. Responsible for the overall long-term brand strategy of Lion Strong and Stout SKUs, while ensuring strengthened visual brand ID and brand architecture for the local high ABV category. 2. Translating brand elements into plans and go-to-market strategies for the regular high ABV category. 3. Advocating and integrating the regular category to key segments through effective campaigns, while tactically deploying brand assets across all consumer touch points. 4.… Show more Key Responsibilities: 1. Responsible for the overall long-term brand strategy of Lion Strong and Stout SKUs, while ensuring strengthened visual brand ID and brand architecture for the local high ABV category. 2. Translating brand elements into plans and go-to-market strategies for the regular high ABV category. 3. Advocating and integrating the regular category to key segments through effective campaigns, while tactically deploying brand assets across all consumer touch points. 4. Planning, managing, executing and reporting the set budget with defined outcomes to maximize impact on Lion Strong and Stout brand values and sales. 5. Analyzing and utilizing category and segment specific consumer insights, to drive brand growth and penetration for the regular high ABV category. Show less



FIRST FRIENDS CAMPUS

• Sri Lanka
• Higher Education
• 1 - 100 Employee

• Visiting Lecturer

  • Apr 2021 - Present

  1. Delivering core modules for Diploma level programmes offered by affiliated foreign universities. 2. Conducting motivational sessions for undergraduate and postgraduate level students, including other stakeholders related to the faculty. 1. Delivering core modules for Diploma level programmes offered by affiliated foreign universities. 2. Conducting motivational sessions for undergraduate and postgraduate level students, including other stakeholders related to the faculty.



NSBM Green University

• Sri Lanka
• Higher Education
• 200 - 300 Employee

• Guest Lecturer

  • Mar 2018 - Present

  1. Spearheading activity and action based behavioral trainings for undergraduates, to bring out the quintessential learning outcomes required for corporate performance. 2. Conducting structured motivational sessions for undergraduates, to foster the momentum and stamina required to achieve success over the long haul. 1. Spearheading activity and action based behavioral trainings for undergraduates, to bring out the quintessential learning outcomes required for corporate performance. 2. Conducting structured motivational sessions for undergraduates, to foster the momentum and stamina required to achieve success over the long haul.



Sri Lanka Institute of Marketing-SLIM

• Education Administration Programs
• 1 - 100 Employee

• Visiting Lecturer

  • Jun 2017 - Present

  1. Delivered the module of 'Emerging Themes' for the Chartered Postgraduate Diploma (CIM-UK) - level 7 qualification. 2. Established a global record for 'Emerging Themes' module in December 2018, achieving a 100% pass rate whereby surpassing the global pass rate of 88%. 3. Visiting lecturer for delivering Postgraduate Diploma level subjects offered by SLIM. 1. Delivered the module of 'Emerging Themes' for the Chartered Postgraduate Diploma (CIM-UK) - level 7 qualification. 2. Established a global record for 'Emerging Themes' module in December 2018, achieving a 100% pass rate whereby surpassing the global pass rate of 88%. 3. Visiting lecturer for delivering Postgraduate Diploma level subjects offered by SLIM.



GAC Sri Lanka

• Sri Lanka
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Manager - Business Development

  • Apr 2021 - Feb 2022

  Key Responsibilities: 1. Establish positioning, identify clear target segments and develop strategic marketing plans with specific objectives across different segments and channels, in synergy with GAC group’s top management. 2. Deploy effective marketing campaigns including brand revitalizing on-line campaigns and own their implementation, from ideation phase to execution. 3. Monitoring of department overheads to devise cost containment strategies in synergy with the group finance… Show more Key Responsibilities: 1. Establish positioning, identify clear target segments and develop strategic marketing plans with specific objectives across different segments and channels, in synergy with GAC group’s top management. 2. Deploy effective marketing campaigns including brand revitalizing on-line campaigns and own their implementation, from ideation phase to execution. 3. Monitoring of department overheads to devise cost containment strategies in synergy with the group finance team. 4. Build strategic relationships and partnerships with key industry players, regulatory bodies and vendors. 5. Gathering market and customer insights to inform outreach strategies, increase customer conversions, whilst increasing qualified leads.

• Assistant Manager - Business Development

  • May 2018 - Apr 2021

  •Secured the agency for the emergency response operation of VLCC - MT New Diamond, which caught fire off Sri Lanka's east coast whilst carrying 270,000 MT of crude oil. •Secured the agency for the emergency response operation of MT Euro Sun, which ran aground off the Southern coast of Sri Lanka in early 2021. •Devised a 360 degree digital marketing strategy for GAC Sri Lanka, encompassing the shipping, marine and logistics business clusters. Key Responsibilities: 1. To plan… Show more •Secured the agency for the emergency response operation of VLCC - MT New Diamond, which caught fire off Sri Lanka's east coast whilst carrying 270,000 MT of crude oil. •Secured the agency for the emergency response operation of MT Euro Sun, which ran aground off the Southern coast of Sri Lanka in early 2021. •Devised a 360 degree digital marketing strategy for GAC Sri Lanka, encompassing the shipping, marine and logistics business clusters. Key Responsibilities: 1. To plan, develop and direct marketing efforts to sustain GAC Marine's market leader position in Sri Lanka. 2. Coordinating execution of target promotions/new product development with internal departments. 3. Liaising with group regional marketing team to strengthen relationships with existing and potential clients whilst securing new business leads. 4. Increasing the value of existing customers while attracting new vessel owners, technical managers and operators. 5. Identifying and mapping business opportunities and client needs, in line with local and global industry trends.

• Senior Executive - Operations

  • May 2016 - May 2018

  Key Responsibilities: 1. Close liaison with the Ministry of Defense, Sri Lanka Navy and related industry stakeholders for executing sea-marshal transfers at port of Galle and Colombo. 2. To be responsible for the allotted team’s performance and department KPIs in the capacity of a team leader. 3. Continually review the effectiveness of GAC’s service standards, through customer surveys and other data gathering tools. 4. Strengthening existing relationships with key accounts managed… Show more Key Responsibilities: 1. Close liaison with the Ministry of Defense, Sri Lanka Navy and related industry stakeholders for executing sea-marshal transfers at port of Galle and Colombo. 2. To be responsible for the allotted team’s performance and department KPIs in the capacity of a team leader. 3. Continually review the effectiveness of GAC’s service standards, through customer surveys and other data gathering tools. 4. Strengthening existing relationships with key accounts managed by GAC Sri Lanka, including global oil majors such as British Petroleum, Shell and Chevron. 5. Conducting market research to promote GAC Marine’s existing product portfolio to potential vessel operators and technical managers.

• Executive - Operations

  • Feb 2013 - May 2016

  1. Spearheaded Sri Lanka’s first ever maritime security land weapon transfer from Trincomalee to Galle, to cater to a special requirement of a private maritime security company. 2. To manage the operational requirements of the world’s two biggest private maritime security companies (Protection Vessels International & G4S), for operations carried out at Galle off port limits. 3. To liaise with vessel owners, technical managers and technical operators to provide husbandry services for… Show more 1. Spearheaded Sri Lanka’s first ever maritime security land weapon transfer from Trincomalee to Galle, to cater to a special requirement of a private maritime security company. 2. To manage the operational requirements of the world’s two biggest private maritime security companies (Protection Vessels International & G4S), for operations carried out at Galle off port limits. 3. To liaise with vessel owners, technical managers and technical operators to provide husbandry services for vessels calling Galle off port limits.

• Management Trainee

  • Feb 2012 - Feb 2013

  The Gulf Agency Company (GAC) at present is one of the world’s leading providers of shipping, logistics and marine services. Established in 1956 in Kuwait, the group currently has over 8,000 employees and 300 regional offices in 50 countries. GAC Sri Lanka with own base offices covering the four commercial ports - Colombo, Galle, Hambantota and Trincomalee, provides an extensive portfolio of shipping and marine services. The portfolio encompasses; loading and discharge of wet and dry… Show more The Gulf Agency Company (GAC) at present is one of the world’s leading providers of shipping, logistics and marine services. Established in 1956 in Kuwait, the group currently has over 8,000 employees and 300 regional offices in 50 countries. GAC Sri Lanka with own base offices covering the four commercial ports - Colombo, Galle, Hambantota and Trincomalee, provides an extensive portfolio of shipping and marine services. The portfolio encompasses; loading and discharge of wet and dry bulk, general cargo and containers, dry dockings, supply of bunker fuel, crew changes, emergency response, rescue operations and related husbandry services. The company’s 13 modern high speed crafts including Tugs are on the move 24/7, serving the vessels plying across the busy East-West trade lane.



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Banking Assistant

  • Aug 2011 - Jan 2012

  1. Promote strong customer interactions, build relationships and exploit cross-selling avenues amongst HSBC Corporate, Premier & Advance customers. 2. Actively contribute to meet the branch business KPIs, as well as individual sales and customer service targets. 3. Verify the accuracy of client requests for cash, foreign currency, cheque deposits or withdrawals and related services offered via counters. 4. Coordinate with internal departments to address customer requests and… Show more 1. Promote strong customer interactions, build relationships and exploit cross-selling avenues amongst HSBC Corporate, Premier & Advance customers. 2. Actively contribute to meet the branch business KPIs, as well as individual sales and customer service targets. 3. Verify the accuracy of client requests for cash, foreign currency, cheque deposits or withdrawals and related services offered via counters. 4. Coordinate with internal departments to address customer requests and complaints.

• Banking Trainee

  • Nov 2010 - Aug 2011

  1. Was the youngest teller in year 2011, to handle the bulk counter at HSBC Sri Lanka’s only branch dedicated for corporate banking. 2. Demonstrating sharp risk management decisions, including displaying solid knowledge of guidelines for fraud prevention and robbery. 3. Performing routine over the counter tasks for HSBC Corporate, Advance and Premier customers, including making deposits, withdrawals, transfers, and foreign currency transactions.



Sinhaputhra Finance

• Kandy, Central, Sri Lanka

• Trainee - Recoveries

  • Aug 2010 - Oct 2010

  1. To establish repayment schedules, monitoring repayment of debts, and adherence by debtors to installment schedules. 2. To contact debtors by telephone, letter or fax, to agree debt recovery plans and follow up as appropriate. 3. Minimizing customer response times by issuing reminder notices and customer statements. 1. To establish repayment schedules, monitoring repayment of debts, and adherence by debtors to installment schedules. 2. To contact debtors by telephone, letter or fax, to agree debt recovery plans and follow up as appropriate. 3. Minimizing customer response times by issuing reminder notices and customer statements.