Gawin Satawut
Head Of Digital Marketing and Corporate Communication at Principal Asset Management Company Limited- Claim this Profile
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Thai -
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Bio
Credentials
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Interbrand Workshop 2008
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Experience
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Principal Thailand
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Thailand
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Financial Services
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1 - 100 Employee
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Head Of Digital Marketing and Corporate Communication
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Jun 2018 - Present
Develop brand communication campaigns to build brand awareness in Thai market. _Coordinate with global and regional teams to make sure that all brand communications are aligned with global direction and objectives. _Manage and control brand identity and CI guideline at all touch points (i.e. ATL, BTL, online, on ground and retails). _Planning and implementation for marketing communication to create acquisition and conversion of mobile applications. _Manage company social media platforms (Facebook, YouTube, Line, LinkedIn). Develop content strategy and activities to increase no. of followers and engagements. _Support all business teams for marketing communication (production and media). Achievements _Significant lift of top of mind brand score in 2022 from 1% in Q1 to 9% in Q3 (+8%). _Facebook’s no. of followers growth 112% in 2022 compared with 2021. No. of Line’s friends growth 500%. _Generated revenue in mobile app 9MB in 5 days via up-selling campaign ‘Golden Week’. _Thailand’s representative for regional brand transition project. To transform ‘CIMB Principal’ to ‘Principal’. Show less
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True Corporation
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Thailand
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Telecommunications
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700 & Above Employee
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Executive Marketing Manager, Brand Communication
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Mar 2011 - Jun 2018
Products: TrueVisions/TrueOnline/TNN/True4U/Content -Planning brand strategy and roadmap to strengthen brand leadership. -Key leader for brand campaign management and implementation. -Supervise business unit and marketing communication team in terms of brand positioning and identity. -Manage and control brand identity at all touchpoints (e.g. ATL, BTL, online, on ground and retail). -Monitor market trends, competitors and consumer insight to identify business and brand opportunities. -Responsible for campaign budget control. -Coach and supervise team members. Achievements -Successfully launched TrueVisions (pay TV business) brand refreshing campaign. The result was churn rate significantly decreased and increase 50% brand leadership score. -Key leader for TrueOnline (home broadband) brand campaign launching. The result was almost 50% new acquisition increased and 11% brand share of voice was increased. -Effectively manage content campaign for TrueVisions. Brand awareness score increased more than 30% and increased new subscribers. -Conducted online and on ground activations to promote Thai League (officially broadcast at TrueVisions). 80% engagement and participate via online and new subscribers were increased during the campaign. -Develop new channel ID for TrueVisions. -Created brand CI and launched campaign for “True TV Box” (TV box for mass tier). Show less
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Senior Graphic Designer
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May 2009 - Feb 2011
Clients: Honda Automobile/Aeon/Ajinomoto -Create and develop communication idea. -Direct every subject related in art and design for press, outdoor advertising and TV commercial. -Integrate working with client service and strategic planner to develop brand strategy. Achievements -Creative idea and communication for New Honda Jazz campaign. -Responsible for below the line materials for New Honda Civic and CR-V campaign. Clients: Honda Automobile/Aeon/Ajinomoto -Create and develop communication idea. -Direct every subject related in art and design for press, outdoor advertising and TV commercial. -Integrate working with client service and strategic planner to develop brand strategy. Achievements -Creative idea and communication for New Honda Jazz campaign. -Responsible for below the line materials for New Honda Civic and CR-V campaign.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Art Director
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Jan 2006 - Jun 2007
Clients: Nike/KFC/Castrol/Hutch -Create and develop communication idea. -Direct every subject related in art and design for press, outdoor advertising and TV commercial. -Integrate working with client service and strategic planner to develop brand strategy. Achievements -Responsible for creative materials of Hutch (network provider) brand campaign. -Certificate of excellence 2005-2006, graphic design category, B.A.D. (Bangkok Art Director Association). Clients: Nike/KFC/Castrol/Hutch -Create and develop communication idea. -Direct every subject related in art and design for press, outdoor advertising and TV commercial. -Integrate working with client service and strategic planner to develop brand strategy. Achievements -Responsible for creative materials of Hutch (network provider) brand campaign. -Certificate of excellence 2005-2006, graphic design category, B.A.D. (Bangkok Art Director Association).
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Graphic Designer
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Oct 2004 - Dec 2005
_Create advertising idea _Graphic design and artwork for publishing _Cooperate with clients and suppliers _Create advertising idea _Graphic design and artwork for publishing _Cooperate with clients and suppliers
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Rightman
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Bangkok City, Thailand
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Graphic Designer
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May 2003 - Aug 2004
_Creative, graphic design and artwork for event, exhibition and museum _Cooperate with clients and suppliers _Creative, graphic design and artwork for event, exhibition and museum _Cooperate with clients and suppliers
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Education
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2007 - 2008
Brunel University London
Master Degree, Design & Branding Strategy -
1998 - 2003
Chulalongkorn University
Bachelor Degree, Industrial Design
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