Manager - Video, Creative (Brand Marketing)

• Apr 2023 - Present

Leading an in-house video production unit as part of the Creative Team at Swiggy.As part of my role - I've directed and produced over 50+ videos for performance marketing, TV and social media campaigns for the various verticals under the food and convenience app.Apart from directing videos, I've also created and run a few content properties for the brand,• Sounds of Instamart: A unique video series that combines music, video editing and product placement to make for a fun watch. A reel created as part of this series beat benchmarks of shares/play by 300% and engagement rate by 120%.• Instamart Explains: An idea that was born out of staring at the label on the packet of bread led to 2.8mn+ reel plays and reached over 2.3mn+ users on the brand's social handles during the campaign period. Show less

Assistant Manager - Video, Creative (Brand Marketing)

• Oct 2021 - Mar 2023

Senior Video Content Producer - Creative Team

• Mar 2020 - Sep 2021

Senior Creative Producer

• May 2018 - Mar 2020

• Created the 'Tailorman Masterclass' - a series of 10 style guide films for menswear. • Created the 'Inspired series': an influencer marketing YouTube series with 4 films shot about personalities such as Rohan Bopanna and Danish Sait. • Shot and Edited various short videos for social media posts. Photography: • Products photographed for the new collection’s lookbook, e-com catalogue, and other product detail shots. • Creative flatlay photography for social media marketing and campaign launches. Design: • Designed the guidelines and templates for social media post across Facebook, Linkedin and Instagram. • Designed newsletter standard layouts with guidelines. Show less

Creative Lead

• May 2017 - May 2018

As part of the anti-drug awareness NGO called Project VENDA, • Photographed and documented school seminars and on-ground work to publish and generate awareness for the cause across media, our work was featured across newspapers. • Created and managed all published content both in print and digital mediums. • Worked on creating all branding and print elements for the campaings and conferences held by the NGO. As part of the anti-drug awareness NGO called Project VENDA, • Photographed and documented school seminars and on-ground work to publish and generate awareness for the cause across media, our work was featured across newspapers. • Created and managed all published content both in print and digital mediums. • Worked on creating all branding and print elements for the campaings and conferences held by the NGO.

Systems Engineer

• May 2015 - Mar 2017

Figured I didn’t want to work in software. Made the most of my time here by honing my craft using online resources (read Youtube). Figured I didn’t want to work in software. Made the most of my time here by honing my craft using online resources (read Youtube).

Freelance Music Producer

• 2012 - Mar 2017

A passionate and technically sound music producer with a keen ear for creative music production and unique style of audio sampling. Thorough knowledge of electronic equipment and computer applications. - Composed and produced the soundtrack for SlicePay x Mumbai Indians 2021 IPL film. - Composed and produced the in-app sounds for SlicePay's UPI payment screens. - Recorded jingles and title scores for shows on Goodness TV. - Produced and composed anthem song for leading Sanitaryware company 'Cera' - Scored background music for short film trailer of 'Kiliyum Pokayum' Show less

Intern - Sound Engineer

• Apr 2015 - Jun 2015

Developed an organic-sounding virtual sound instrument by recording exotic and rare Indian wood and percussion instruments. This was created to make these instruments more easily available in a recording studio. Here's the track I produced using the virtual instrument: https://drive.google.com/file/d/0B7YWlJED1IEuT3FxbGRhTHlISEU/view?usp=sharing&resourcekey=0-F0RyT5_2glB8rA8C8iZ8YQ Developed an organic-sounding virtual sound instrument by recording exotic and rare Indian wood and percussion instruments. This was created to make these instruments more easily available in a recording studio. Here's the track I produced using the virtual instrument: https://drive.google.com/file/d/0B7YWlJED1IEuT3FxbGRhTHlISEU/view?usp=sharing&resourcekey=0-F0RyT5_2glB8rA8C8iZ8YQ