Gavin Burgham

Managing Director at The Right Click Online
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Skills

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5.0

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Stuart Brandwood

Worked with Gavin closely and always found him to be a brilliant colleague. Super efficient, really helplful and generally just a great character work with.

Paul Goonoo

I recruited Gav to my teams twice and I would do it again. He gave me the confidence to hand off accounts I'd personally managed, knowing they would be supported and optimised in the best possible way. His work ethic is second to none and his straight talking approach appreciated by teams and clients alike.

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Credentials

  • Google Ads Professional
    Google
  • Google Analytics Certified
    Google
  • Microsoft/Bing Ads Qualified
    Microsoft

Experience

  • The Right Click Online
    • Managing Director
      • Jun 2017 - Present

      - Digital marketing strategy - PPC and paid social media audits, setup and management - SEO audits and management - Website tracking audits and implementation. - Agency support and white labelling - Digital marketing training - Digital marketing strategy - PPC and paid social media audits, setup and management - SEO audits and management - Website tracking audits and implementation. - Agency support and white labelling - Digital marketing training

  • Reading Room
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Search & Advertising Director
      • Jan 2017 - Mar 2019

      - Developing the search and advertising proposition across the Liverpool and London offices. - Identifying new digital channels and integrating them into our offering including native advertising, programmatic, TV and digital out of home. - New Business development, proposal writing, cross selling of services to Idox group companies and customers. - Email marketing and copywriting - Overall strategy for all search and advertising clients. - Staff development; including recruitment, appraisals and training. - Finances; including team forecasting, budget management and delivery of revenue and profit targets. - Management of 3rd party suppliers. - Strategic input into the overall direction of the agency. - Managing relaunch of agency website.

  • Rippleffect
    • India
    • Business Consulting and Services
    • 1 - 100 Employee
    • PPC Manager & Head Of Digital Advertising
      • Feb 2011 - Dec 2016

      - Overall responsibility for and management of all agency digital advertising accounts, utilising channels such as PPC, Facebook advertising, promoted tweets, YouTube and LinkedIn to ensure the best possible results for our clients. - Design and implementation of a bespoke tracking system, using a conversion attribution model to assign different values to different traffic sources involved in different points of online transactions. - Working with clients to implement call tracking software to further show the value of PPC and other online marketing methods. - Client liaison and management for all of my clients including conference calls and regular meetings and presentations. - Management of other PPC team members, including setting goals and work, training, development reviews and account strategy. - Regular involvement in proposal writing and pitches for prospective new PPC business. - Management of all agency affiliate marketing campaigns.

  • Hit Search
    • Advertising Services
    • Search Engine Marketing Executive
      • Dec 2009 - Jan 2011

      - Management of client SEO campaigns including keyword research, writing of enticing meta titles and descriptions, copy writing for client websites, writing and distribution of online press releases, blog integration, off page link building and reporting and analysis of data. - Sole responsibility for all management of client PPC campaigns including; bid changes, campaign creation and analysis and reporting of data. - Management of clients affiliate marketing programs using custom built affiliate marketing software and Affiliate Window. Tasks include affiliate recruitment, campaign offers and reporting of results. - Client liaison and management for all of my clients including conference calls and regular meetings. - Management of clients social media accounts including Facebook and Twitter.

  • Click Consult
    • Netherlands
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior PPC Campaign Manager
      • Jun 2008 - Dec 2009

      - Creation and management of PPC campaigns. Reporting, analysis of data, bid changes, keyword generation and creative writing of Ad Text. - Forecasting of potential PPC clients budgets and achievable targets. Attendance of sales meetings to gain new PPC business. - Client liaison and management for a variety of PPC clients. - Management of two staff in the PPC department. - Creation and management of PPC campaigns. Reporting, analysis of data, bid changes, keyword generation and creative writing of Ad Text. - Forecasting of potential PPC clients budgets and achievable targets. Attendance of sales meetings to gain new PPC business. - Client liaison and management for a variety of PPC clients. - Management of two staff in the PPC department.

  • Latitude
    • United States
    • Research Services
    • 1 - 100 Employee
    • Senior PPC Campaign Manager
      • Aug 2006 - Jun 2008

      - Responsible for the creation and management of PPC campaigns for a number of blue chip clients including Tesco and Coral Bookmakers. - Writing enticing titles and descriptions and developing broad keywords lists. - Reporting on performance of all PPC activity to clients and internal Account Managers, making recommendations for the direction of the campaign. - Management of two people in the implementation and running of PPC campaigns, assisting in their training and development and monitoring their progress.

  • Landround PLC
    • Travel Arrangements
    • 1 - 100 Employee
    • E-Marketing Executive
      • Jul 2005 - Jul 2006

      - Responsible for all online copywriting for a number of websites and generation of all online marketing content and strategy throughout the business. - Setting up of all PPC campaigns, email newsletters and all online competitions. - Monitoring, analysing and reporting on performance of all online marketing activity in order to provide a platform for future development and strategies. - Affiliate program management – supplying of materials to merchants to conduct affiliate marketing. - Responsible for all online copywriting for a number of websites and generation of all online marketing content and strategy throughout the business. - Setting up of all PPC campaigns, email newsletters and all online competitions. - Monitoring, analysing and reporting on performance of all online marketing activity in order to provide a platform for future development and strategies. - Affiliate program management – supplying of materials to merchants to conduct affiliate marketing.

  • Paver Downes
    • United Kingdom
    • Telecommunications
    • E-Mail Marketing Manager
      • Jun 2000 - Jul 2005

      - Responsible for all aspects of online and offline market research for clients including Eastern Energy, Tesco and Nationwide Building Society. This included analysis of data, report writing and reporting of results to management. - I was also responsible for the planning and executing of email marketing campaigns for a number of blue chip clients including Littlewoods, Liverpool Airport and Toyota. The role also included client account management and reporting of results, extending business relationships and database management and segmentation. I managed one other person who assisted me in this area. - I also worked in an account management role briefing the online design team on client instructions and assisting in the planning and generation of online marketing materials including websites, email newsletters, data capture forms and viral games.

  • Probe Market Research
    • United States
    • 1 - 100 Employee
    • Online Market Research Executive
      • Oct 1998 - Jun 2000

      * My key responsibility was the analysis of data captured over the Internet and the compilation of reports detailing results. Clients included Asda, Tesco and The Ministry of Sound. * I was also involved in off-line market research, inputting data, client liaison and the organisation of interviewers. * My key responsibility was the analysis of data captured over the Internet and the compilation of reports detailing results. Clients included Asda, Tesco and The Ministry of Sound. * I was also involved in off-line market research, inputting data, client liaison and the organisation of interviewers.

Education

  • Liverpool John Moores University
    Business Studies, Business Studies
    2000 - 2004
  • Trident Training
    1997 - 1999
  • Woodchurch High School
    1991 - 1996

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