Gautam Mondall

Sr. PPC Analyst at Cheenti Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Kolkata, West Bengal, India, IN
Languages
  • English Full professional proficiency
  • Hindi Professional working proficiency
  • Bengali Native or bilingual proficiency

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Bio

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Credentials

  • Facebook Ads Mastery
    DigitalDeepak.com
    Sep, 2020
    - Nov, 2024
  • Google Ads Mastery
    DigitalDeepak.com
    Sep, 2020
    - Nov, 2024
  • The Digital Marketing Internship by DigitalDeepak
    PixelTrack ™ Digital Pvt. Ltd.
    Aug, 2020
    - Nov, 2024
  • Instagram Influencer Mastery
    echoVME by Sorav Jain
    Jul, 2020
    - Nov, 2024
  • 4 Days Facebook Ads Workshop
    Leadzpipe
    Jun, 2020
    - Nov, 2024
  • 6-Day Content Writing Workshop
    ContentVidhya
    May, 2020
    - Nov, 2024
  • Instagram Viraleze - Instagram Marketing Course
    Viraleze
    May, 2020
    - Nov, 2024
  • Google Ads Apps Certification
    Google
    Mar, 2021
    - Nov, 2024
  • Google Ads Measurement Certification
    Google
    Mar, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Feb, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Feb, 2021
    - Nov, 2024
  • Google Ads Shopping Certification
    Google
    Feb, 2021
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Feb, 2021
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Dec, 2019
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Nov, 2019
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Nov, 2019
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Nov, 2019
    - Nov, 2024

Experience

  • Cheenti Digital
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Sr. PPC Analyst
      • Oct 2021 - Present

      Key Responsibilities: LEAD GENERATION PROJECTS: Worked on Various Lead Gen Projects for Legal Compliance Services (B2B), Broadband Internet Connection (B2C), IT Managed Services (B2B), (Headphones, Office Speakerphones, Video Conferencing Solutions) (B2B & B2C), Wildlife Resort & Spa (B2C), (Dentist, Dental Implant & Other Dental Treatments) (B2C), Ayurvedic Medicines (B2C), (Cloud Call Center Solutions, IVR Solutions) (B2B), Home Decor Brands (B2B & B2C), IELTS/OET Exam (B2C), Nursing Jobs in UK/Ireland (B2C), etc. Channels Used for Lead Gen Projects: Google Ads - • Google {Search (RSA), Performance Max (PMax), YouTube (VAC) & Smart}Ads - for Lead Gen. • Google (Display, Discovery & YouTube)Ads - for Brand Awareness. • Taking Care of Entire Project Cycle - from Landing Page Drafting, Keyword Researching, Ad Copy Drafting, Campaign Setting Up, Campaign Optimization to Monthly Report Creation. Facebook Ads - • Lead Gen Campaign Creation & optimization, using both Instant Form & Landing Page. E-COMMERCE (SALES) PROJECTS: Worked on Various Ecom Projects for Home Decor & Home Furnishing Brands, Ayurvedic Products, One of the Largest Homeopathic Medicine Brands in the World, Organic Products, (Medical Uniforms, Doctor Scrubs, Lab Coats), etc Channels Used for Ecom Projects for Sale: • Google Ads - RSA, DSA, PMax, YouTube VAC, Std. Shopping, App Install Ads. • Google Merchant Center (GMC) - Merchant Center Account Set Up, Product Feed Creation, Feed Uploading, Feed Optimization, Manual Addition of Products & Promotions Creation. • Facebook Ads - Std. & Dynamic Carousel Ads, Dynamic Creative Ads, Product Set Creation, Catalog Ads & Video Ads. • Amazon CPC Ads • Flipkart (PLA + PCA) Ads Tools Used: Google Keyword Planner, Google Data Studio, Google Ads Editor, Google Merchant Center, Landingi & ToChat. Additional Responsibilities: • Training new joiners • Allocating tasks • Reviewing team members' work • Attending client meetings • Creating PPC Ads Plan for BD team Show less

  • Hiverlab
    • Singapore
    • Information Technology & Services
    • 1 - 100 Employee
    • PPC Analyst
      • May 2021 - Oct 2021

      Key Responsibilities: Lead Generation Projects: Worked on Lead Gen Projects for Media Technology (Immersive Technology) - AR (Augmented Reality) & VR (Virtual Reality), Mixed Reality, Data Visualization, System Integration, etc. Channels Used for Lead Gen Projects: 1. Google Ads - • Used Google{Search (ETA+RSA)}Ads - for Lead Gen by targeting users who might be looking for digital transformation solutions through immersive technology. • Used Google(Display, Discovery & YouTube)Ads - for Brand Awareness. • Took Care of Entire Project Cycle - from Keyword Researching to Monthly Report Creation. 2. Facebook Ads – • Set up Lead Gen campaigns, using both instant form & landing page, tried different audience, created custom audience, drafted ad copy. Tools Used: Google Keyword Planner, Google Ads Editor, Google Analytics, Google Data Studio & Microsoft Power BI. Show less

  • Semtitans Digital Private Limited
    • India
    • Advertising Services
    • 1 - 100 Employee
    • SEM Executive
      • Feb 2021 - May 2021

      Key Responsibilities: Lead Generation Projects Worked on: {Industries - Dental Implant. Smile Design, Commercial Truck Training (Driving) School, Mobile Tire Service, Security System, Real Estate Agency (Broker), Nutritional Supplements and Products for Body Restoration, Repair, and Recovery, Vein Treatment, House Floor Plans & Designs, Professional Resume Writer, Curtains & Blinds, etc.} 1. Google Ads – Generating leads for respective projects handled. Keyword researching, using Keyword Planner, creation of ad groups, campaign structure in Excel, ads creation using Google Ads Editor, ads optimization, and campaign report creation in Google Data Studio. Tools Worked on: Google Keyword Planner, Google Ads Editor & Google Data Studio. Show less

  • Naavigo
    • India
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Oct 2020 - Jan 2021

      Key Responsibilities:  LEAD GENERATION PROJECTS: Lead Gen Projects Worked on: Life Sciences (B2C), Website & App Development (B2B), Digital Marketing Services (B2B), Media (B2B), Beauty & Medical Tourism (B2C). Channels Used for Lead Gen Projects: 1. Google Ads - Google Ads KRAs for Lead Gen Projects: • Keyword researching, create ad groups, set up campaign structure, draft landing page & ad copy, ads uploading, using Google Ads Editor, set up Landingi & ToChat integrations, campaign analysis & optimization, create report in Google Data Studio. 2. Facebook Ads - Facebook Ads KRAs for Lead Gen Projects: • Campaign set up, create target audience & custom audience, create instant form, draft ad copy & landing page, set up Apiway integrations, campaign analysis & optimization, create report. Key Responsibilities:  E-COMMERCE (SALES) PROJECTS: E-commerce Projects Worked on: Life Sciences, Organic Products (Personal Care, Home Hygiene & Anti-aging products), Home Decor, Home Furnishing products. Channels Used for Ecom Projects: 1. Google Ads - • Set up Google{Search (ETA+DSA), Shopping (Standard+Dynamic), YouTube}Ads - for Sale. • Create Google(Display, Discovery & YouTube)Ads - for Brand Awareness. • Keyword Researching, set up Campaigns, Campaign Analysis & Optimization to Monthly Report Creation.  Google Merchant Center (GMC) – • Product feed optimization (XML file/Google sheet) • Manually add products in Google Merchant Center • Create promotion in Google Merchant Center 2. Facebook Ads – • Create Carousel (Standard/Dynamic) Ads – for Sale • Create Campaigns, using Dynamic Creatives – for Sale • Used Catalog Ads (All Products/Specific/Focused Products) – for Sale • A/B test created  Facebook Catalog – • Create multiple product sets in Catalog for different products’ separate sales campaigns. Tools Used: Google Keyword Planner, Google Data Studio, Google Ads Editor, Google Merchant Center, Landingi & ToChat. Show less

  • PixelTrack ®
    • India
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • May 2020 - Aug 2020

      Successfully completed a 4-month Digital Marketing internship. 1. Created Customer Avatar - The User Persona 2. Created Landing Page 3. Created WordPress Website 4. Lead Generation & Marketing Automation - generated B2B prospects' names & email addresses, using tools like Snov.io, GetProspect.io and FindThatLead.com, used Lead Magnet for B2C lead generation, used 5 email subject lines as a drip marketing sequence to email leads. 5. Facebook Lead Gen Ads (B2B) – Set up target audience, created lead form, drafted ad copy & created lead generation campaigns for various clients, viz., Website & App Development, Digital Marketing Services. 6. Google Lead Gen Ads (B2B) – Keyword researching, using Google Keyword Planner, ad group creation, set up campaign structure, ads uploading, using Google Ads Editor, campaign analysis & optimization, report creation, using Google Data Studio & Google Analytics. Tools Used: Google Keyword Planner, Google Data Studio, Google Ads Editor, GetProspect.io, Snov.io, FindThatLead.com & Google Analytics. Show less

Education

  • Compufield Computer Institute (www.compufield.com)
    Advanced Excel
    2019 - 2019
  • SoftproDMTI
    Advanced Digital Marketing Diploma, Advanced Digital Marketing
    2019 - 2019
  • British Council
    Advanced English Communication
  • IGNOU
    MA, Economics
  • Indo American Society
    Advanced English Communication

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