Experience

All India Management Association (AIMA)

• India
• Education Administration Programs
• 100 - 200 Employee

• Assistant Director - Corporate Communications

  • Apr 2020 - Present

• Manage - Corporate Communications

  • Apr 2015 - Apr 2020

  Online Campaign CPA, CPM, Email Marketing, bloggingMonitoring & Handling the day-to-day media agency activitiesWriting and creation of marketing collateral and materials including promotional material, brochures, poster, blogs, e-mailers and newsletters (Both online and offline)Briefing, Communicate, deliberate and give feedback to creative agencies for concept making, designing of creative/collaterals Working with printing vendors for delivery of marketing collateralTracking & Monitoring the market/competition

• Asst Manager - Corporate Communications

  • Oct 2010 - Mar 2015

  • Ensure accuracy of brand representation in all AIMA collateral/releases/reports/event signage etc• Developing Brand Marketing programs aligned to the overall core Brand objectives.• Building the corporate brand in events, Seminars, Association Forums/Meetings.• Maintenance of brand identity and guidelines.• Annual plans & budget plans for all the promotional activities.• Planning & buying of media plans as per budget in consideration. • Interact/Negotiate with print media & web for best deals and rates. • Managing, monitoring and implementation of Marketing Plan in ATL & BTL activities, TV, Radio, Outdoor and Newspapers & Magazines, Events and Activation• Work closely with all divisions to create effective advertising and media plans – online and print



Business Standard

• India
• Newspaper Publishing
• 500 - 600 Employee

• Assistant Marketing Manager

  • Nov 2006 - Oct 2010

  • Responsible for all marketing activities related to Brand management for a given brand to ensure brand performance and brand equity. • Managing the marketing planning cycle to ensure availability of BS Motoring & Indian Management magazines in market.• Looking after advertising planning, designing and developing for promotion of magazines.• Co-branding and cross-promotional exercises to create greater brand awareness customized and innovative media solutions to partnering clients for brand specific marketing needs.• Sponsorship programs on special interest project, event management with the corporate and institutions. • Conducting market research to monitor competition, consumer behaviour and market trends. • Overall responsible for implementing all marketing programmes as related to magazines in North India. • Coordinating with regional Sales operations and ensure that all marketing initiatives are field driven as well as customer and consumer focused.



Infomedia India Ltd

• Book and Periodical Publishing
• 1 - 100 Employee

• Sr. Executive Marketing/Sales

  • Jun 2005 - Oct 2006

  • Maintain relation with corporate for sponsorship and tie-up on behalf of the company for various events.• Sponsorship programs for special interest project and event management with the corporate and institutions.• Planning, conceptualizing, and customizing an event according to client’s requirements.• Successfully organized 2 mega events “Engineering Expo” & “Photo Imaging Asia”. • Develop new business and achieve predetermined targets.• Handle key Account’s/ cooperate client of the company like L&T, Safe Express, Man machine, Godrej.