Experience

Kraftshala
• India
• E-learning
• 1 - 100 Employee
• Head - Product & Academic Operations

  • Feb 2023 - Present


Performics India

• India
• Advertising Services
• 500 - 600 Employee

• Associate Vice President

  • Apr 2021 - Jan 2023

  • Leading an SEO & Content business with 35 team members for organic customer acquisition for one of India’s largest BFSI companies • Scaling organic traffic acquisition through a Content & SEO strategy for a leading News Publisher in India to achieve 11x traffic growth in 9 months while leading a team of 80+ to deliver 450 content pieces daily across projects in industries including News publishing, OTT (VOD) & more, with emphasis on quality control, timely delivery, operational KPIs… Show more • Leading an SEO & Content business with 35 team members for organic customer acquisition for one of India’s largest BFSI companies • Scaling organic traffic acquisition through a Content & SEO strategy for a leading News Publisher in India to achieve 11x traffic growth in 9 months while leading a team of 80+ to deliver 450 content pieces daily across projects in industries including News publishing, OTT (VOD) & more, with emphasis on quality control, timely delivery, operational KPIs, training/development & resourcing • Strategy/project/process planning, product management, client management, monitoring KPIs of digital marketing (SEO) & content development team • Awarded the 2020 Global Vanguard award for Best Content Campaign across the Publicis Groupe globally • Pitching for New Business in the BFSI, Media, Publishing & Aviation industries

• Director

  • Aug 2019 - Apr 2021



Insights Paradigm

• United States

• Director

  • Sep 2017 - Aug 2019

  As Director, Digital Transformation, I advise prospective & existing clients on ROI-driven digital solutions to business problems. I take ownership of strategy & delivery of digital transformation & digital marketing projects while leading technology operations & actively managing the complete lifecycle of projects from initiation, delivery, onboarding, optimization & support for scaling. Passionate about training the digital marketing team on adoption of new technology, tools, systems &… Show more As Director, Digital Transformation, I advise prospective & existing clients on ROI-driven digital solutions to business problems. I take ownership of strategy & delivery of digital transformation & digital marketing projects while leading technology operations & actively managing the complete lifecycle of projects from initiation, delivery, onboarding, optimization & support for scaling. Passionate about training the digital marketing team on adoption of new technology, tools, systems & processes for unlocking efficiencies. Show less As Director, Digital Transformation, I advise prospective & existing clients on ROI-driven digital solutions to business problems. I take ownership of strategy & delivery of digital transformation & digital marketing projects while leading technology operations & actively managing the complete lifecycle of projects from initiation, delivery, onboarding, optimization & support for scaling. Passionate about training the digital marketing team on adoption of new technology, tools, systems &… Show more As Director, Digital Transformation, I advise prospective & existing clients on ROI-driven digital solutions to business problems. I take ownership of strategy & delivery of digital transformation & digital marketing projects while leading technology operations & actively managing the complete lifecycle of projects from initiation, delivery, onboarding, optimization & support for scaling. Passionate about training the digital marketing team on adoption of new technology, tools, systems & processes for unlocking efficiencies. Show less



Yellowpages.in

• Information Services
• 1 - 100 Employee

• Vice President

  • Jan 2016 - Apr 2017

  Turning an iconic brand into a digital platform for connecting local businesses with customers! Key responsibilities: * Managing lifecycle of the application development & bridge functionally diverse teams * Developing & execute roadmap for the business * Identifying metrics for business goals & create processes for achievement of goals. Build & mentor teams to support these processes * Project budgeting, monitoring MIS & P/L. * Evaluating vendors for software purchases &… Show more Turning an iconic brand into a digital platform for connecting local businesses with customers! Key responsibilities: * Managing lifecycle of the application development & bridge functionally diverse teams * Developing & execute roadmap for the business * Identifying metrics for business goals & create processes for achievement of goals. Build & mentor teams to support these processes * Project budgeting, monitoring MIS & P/L. * Evaluating vendors for software purchases & program management for adoption of new systems internally * Driving corporate sales for the “Yellowpages.in Marketing Solutions platform” which is a portfolio of services focused on increasing leads & footfall for local businesses * Support sales/customer acquisition team with supervision of marketing collateral & CRM/lead management processes * Recruitment planning & support HR for key recruitments, KRA planning & performance management of team Show less Turning an iconic brand into a digital platform for connecting local businesses with customers! Key responsibilities: * Managing lifecycle of the application development & bridge functionally diverse teams * Developing & execute roadmap for the business * Identifying metrics for business goals & create processes for achievement of goals. Build & mentor teams to support these processes * Project budgeting, monitoring MIS & P/L. * Evaluating vendors for software purchases &… Show more Turning an iconic brand into a digital platform for connecting local businesses with customers! Key responsibilities: * Managing lifecycle of the application development & bridge functionally diverse teams * Developing & execute roadmap for the business * Identifying metrics for business goals & create processes for achievement of goals. Build & mentor teams to support these processes * Project budgeting, monitoring MIS & P/L. * Evaluating vendors for software purchases & program management for adoption of new systems internally * Driving corporate sales for the “Yellowpages.in Marketing Solutions platform” which is a portfolio of services focused on increasing leads & footfall for local businesses * Support sales/customer acquisition team with supervision of marketing collateral & CRM/lead management processes * Recruitment planning & support HR for key recruitments, KRA planning & performance management of team Show less



SecretSauce Digital

• Advertising Services

• Founder

  • Aug 2009 - Dec 2016

  Key responsibilities as Founder of the SecretSauce Digital agency business: * Leading the business development & project delivery responsibilities * Consulting clients on technology adoption, improving processes & project ROI * Organizational planning, services development & talent recruitment Key achievements for our customers: * Collaborated in the launch of the first Yearbook for the Indian Non-Life Insurance Industry * Created & operated a content outsourcing process… Show more Key responsibilities as Founder of the SecretSauce Digital agency business: * Leading the business development & project delivery responsibilities * Consulting clients on technology adoption, improving processes & project ROI * Organizational planning, services development & talent recruitment Key achievements for our customers: * Collaborated in the launch of the first Yearbook for the Indian Non-Life Insurance Industry * Created & operated a content outsourcing process for India's largest private general insurance company * The content team at SecretSauce Digital topped quality & consistency scorecards among vendor pool of our clients Show less Key responsibilities as Founder of the SecretSauce Digital agency business: * Leading the business development & project delivery responsibilities * Consulting clients on technology adoption, improving processes & project ROI * Organizational planning, services development & talent recruitment Key achievements for our customers: * Collaborated in the launch of the first Yearbook for the Indian Non-Life Insurance Industry * Created & operated a content outsourcing process… Show more Key responsibilities as Founder of the SecretSauce Digital agency business: * Leading the business development & project delivery responsibilities * Consulting clients on technology adoption, improving processes & project ROI * Organizational planning, services development & talent recruitment Key achievements for our customers: * Collaborated in the launch of the first Yearbook for the Indian Non-Life Insurance Industry * Created & operated a content outsourcing process for India's largest private general insurance company * The content team at SecretSauce Digital topped quality & consistency scorecards among vendor pool of our clients Show less



Rickshawale.com

• Co-Founder

  • Jun 2011 - Jan 2012

  Co-founded Mumbai's first autorickshaw-on-demand service with 300 auto-rickshaws, when the on-demand mobility landscape was vastly different :) * This involved developing a custom an auto-rickshaw tracking device based on Triangulation in collaboration with a leading fleet-tracking automation company. * Collaborated with LOOP Mobile India Ltd. for GSM SIM cards for powering auto-rickshaw tracking & providing value added services to the auto-rickshaw owner/driver community *… Show more Co-founded Mumbai's first autorickshaw-on-demand service with 300 auto-rickshaws, when the on-demand mobility landscape was vastly different :) * This involved developing a custom an auto-rickshaw tracking device based on Triangulation in collaboration with a leading fleet-tracking automation company. * Collaborated with LOOP Mobile India Ltd. for GSM SIM cards for powering auto-rickshaw tracking & providing value added services to the auto-rickshaw owner/driver community * Headed the software application team that tracked the auto-rickshaws on a web interface to help us match customer location with nearest available auto-rickshaws & confirm bookings. * Set up a customer care centre with inbound-calling agents for receiving bookings & auto-rickshaw owner/driver care representatives & hardware engineers In the news: http://www.rediff.com/getahead/slide-show/slide-show-1-career-mumbais-first-dial-arickshaw- service/20111101.htm http://www.hindustantimes.com/mumbai/dial-an-auto-comes-to-city/story- QtGREGAaxj8XL6yssCelhI.html http://www.dnaindia.com/mumbai/report-dial-an-auto-service-kicks-off-today-inmumbai- 1598142 http://travel.cnn.com/mumbai/play/test-driving-mumbais-new-dial-auto-service-491238/ http://indianexpress.com/article/cities/mumbai/3-months-on-bookings-slide-fordialarickshaw/ Show less Co-founded Mumbai's first autorickshaw-on-demand service with 300 auto-rickshaws, when the on-demand mobility landscape was vastly different :) * This involved developing a custom an auto-rickshaw tracking device based on Triangulation in collaboration with a leading fleet-tracking automation company. * Collaborated with LOOP Mobile India Ltd. for GSM SIM cards for powering auto-rickshaw tracking & providing value added services to the auto-rickshaw owner/driver community *… Show more Co-founded Mumbai's first autorickshaw-on-demand service with 300 auto-rickshaws, when the on-demand mobility landscape was vastly different :) * This involved developing a custom an auto-rickshaw tracking device based on Triangulation in collaboration with a leading fleet-tracking automation company. * Collaborated with LOOP Mobile India Ltd. for GSM SIM cards for powering auto-rickshaw tracking & providing value added services to the auto-rickshaw owner/driver community * Headed the software application team that tracked the auto-rickshaws on a web interface to help us match customer location with nearest available auto-rickshaws & confirm bookings. * Set up a customer care centre with inbound-calling agents for receiving bookings & auto-rickshaw owner/driver care representatives & hardware engineers In the news: http://www.rediff.com/getahead/slide-show/slide-show-1-career-mumbais-first-dial-arickshaw- service/20111101.htm http://www.hindustantimes.com/mumbai/dial-an-auto-comes-to-city/story- QtGREGAaxj8XL6yssCelhI.html http://www.dnaindia.com/mumbai/report-dial-an-auto-service-kicks-off-today-inmumbai- 1598142 http://travel.cnn.com/mumbai/play/test-driving-mumbais-new-dial-auto-service-491238/ http://indianexpress.com/article/cities/mumbai/3-months-on-bookings-slide-fordialarickshaw/ Show less



Rediff.com

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Assistant Manager, Online Marketing

  • Jun 2007 - Jun 2009

  Focussed E-commerce experience on Rediff Shopping, Rediff Books & Rediff Auctions platforms with achievements in: * Search Engine & Email marketing campaigns including tracking/reporting traffic, conversion, margin & ROI metrics * Managed a team of developers, designers and online marketing colleagues to evolve the e-commerce platform * Delivered training on analytics, business intelligence & CRM tools such as Omniture, Cubot & Talisma * Optimising e-commerce product mix &… Show more Focussed E-commerce experience on Rediff Shopping, Rediff Books & Rediff Auctions platforms with achievements in: * Search Engine & Email marketing campaigns including tracking/reporting traffic, conversion, margin & ROI metrics * Managed a team of developers, designers and online marketing colleagues to evolve the e-commerce platform * Delivered training on analytics, business intelligence & CRM tools such as Omniture, Cubot & Talisma * Optimising e-commerce product mix & promotions Show less Focussed E-commerce experience on Rediff Shopping, Rediff Books & Rediff Auctions platforms with achievements in: * Search Engine & Email marketing campaigns including tracking/reporting traffic, conversion, margin & ROI metrics * Managed a team of developers, designers and online marketing colleagues to evolve the e-commerce platform * Delivered training on analytics, business intelligence & CRM tools such as Omniture, Cubot & Talisma * Optimising e-commerce product mix &… Show more Focussed E-commerce experience on Rediff Shopping, Rediff Books & Rediff Auctions platforms with achievements in: * Search Engine & Email marketing campaigns including tracking/reporting traffic, conversion, margin & ROI metrics * Managed a team of developers, designers and online marketing colleagues to evolve the e-commerce platform * Delivered training on analytics, business intelligence & CRM tools such as Omniture, Cubot & Talisma * Optimising e-commerce product mix & promotions Show less



TimesJobs.com

• India
• Consumer Services
• 1 - 100 Employee

• Intern

  • May 2006 - Jul 2006

  Developing metrics for competitive benchmarking of leading Indian online recruitment portals by mapping visibility of portals in the media to audience perception. Developing metrics for competitive benchmarking of leading Indian online recruitment portals by mapping visibility of portals in the media to audience perception.



Hexaware Technologies Ltd

• Uganda
• IT Services and IT Consulting
• 1 - 100 Employee

• Associate Software Engineer

  • Jul 2004 - Apr 2005

  Experience in Programming in COBOL & RPG on Mainframe and A/S 400 systems for Banking/Insurance applications. * Also contributed to response to RFP for Banking/Insurance applications * Created MIS & documentation processes for onsite-offsite coordination Experience in Programming in COBOL & RPG on Mainframe and A/S 400 systems for Banking/Insurance applications. * Also contributed to response to RFP for Banking/Insurance applications * Created MIS & documentation processes for onsite-offsite coordination