Experience

Loadwel

• Canada
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Director, Marketing & Operations

  • Jul 2022 - Present

  Edmonton, Alberta, Canada



AltaML

• Canada
• Software Development
• 100 - 200 Employee

• Marketing Lead

  • Jun 2021 - Jul 2022

  Edmonton, Alberta, Canada



EmpowHERto

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• PR Manager (Volunteer)

  • Mar 2021 - Jun 2021

  Toronto, Ontario, Canada Responsible for:- o Creating and implementing an annual marketing and communications strategic plan. o Creating and coordinating campaign schedules, including direct mailing, paid digital and social ads. o Seeking and establishing community partnerships to promote the EmpowHERto brand. o Implementing social media strategy – planning and executing social media campaigns based on a content calendar. o Updating social media strategy on an ongoing basis, using analytics and audience… Show more Responsible for:- o Creating and implementing an annual marketing and communications strategic plan. o Creating and coordinating campaign schedules, including direct mailing, paid digital and social ads. o Seeking and establishing community partnerships to promote the EmpowHERto brand. o Implementing social media strategy – planning and executing social media campaigns based on a content calendar. o Updating social media strategy on an ongoing basis, using analytics and audience preferences to guide strategy. o Assisting with fundraising initiatives as needed and other organizational events. Show less



Khaleej Times

• United Arab Emirates
• Newspaper Publishing
• 300 - 400 Employee

• Advertising Specialist

  • Feb 2017 - Mar 2021

  Dubai o Planned and successfully relaunched a Youth Media Platform for Khaleej Times i.e. Young Times. o Spearheaded key media partnerships for international events like ICC Asia Cup, Pak-NZ-AUS Bilateral series and other sports and music events which resulted in increased brand recall and reach. o Responsible for designing and delivering integrated marketing solutions and ensuring quantifiable KPIs and ROI. o Carried out an end-to-end content solution for Volvo UAE through a… Show more o Planned and successfully relaunched a Youth Media Platform for Khaleej Times i.e. Young Times. o Spearheaded key media partnerships for international events like ICC Asia Cup, Pak-NZ-AUS Bilateral series and other sports and music events which resulted in increased brand recall and reach. o Responsible for designing and delivering integrated marketing solutions and ensuring quantifiable KPIs and ROI. o Carried out an end-to-end content solution for Volvo UAE through a world-class video review for XC90 across the web and social platforms of Khaleej Times. (https://www.youtube.com/watch?v=MKfzh3bIXAY) o Instrumental in monetizing and making events like KT Desert Drive, Real Estate Exhibitions, and Leaders of Tomorrow Awards successful. o Instrumental in monetizing KT social media pages, resulting in three fold growth in revenue. o Carrying a portfolio of 300+ clients and leading agencies for their 360 degrees marketing requirements. The Network includes PHD, OMD, Hearts & Science, BPN, Initiative, Starcom, Spark, BPG, and corporate giants like HSBC, Fly Dubai, HP, Nissan, Audi, Volvo, Zomato, Landmark Group, Al Futtaim Group, Mashreq Bank, and Jeep/Dodge. o Designed 360-degree solutions for clients consisting of print, digital, social and events, where innovative solutions alone resulted in a 15 % increase in revenue. o From conceptualizing to final execution of the campaign, ensuring flawless operation. Show less



Red Door Productions FZ LLC

• Manager - Special Projects

  • Jan 2016 - Jan 2017

  Dubai, United Arab Emirates o Worked on various subjects (i.e. Medical, Healthcare, FMCG, Banking, and Retail) and carried out special reports, heavy on native content in publications such as Khaleej Times and Dar Al Khaleej. o Carried out a cookery special magazine in ‘Halal Category’ with clients like LG, Nescafe, and other top international food clients. o Explored auto parts as a category and made a significant contribution by creating branded content solutions for brands like Nissan, Mitsubishi, and Toyota… Show more o Worked on various subjects (i.e. Medical, Healthcare, FMCG, Banking, and Retail) and carried out special reports, heavy on native content in publications such as Khaleej Times and Dar Al Khaleej. o Carried out a cookery special magazine in ‘Halal Category’ with clients like LG, Nescafe, and other top international food clients. o Explored auto parts as a category and made a significant contribution by creating branded content solutions for brands like Nissan, Mitsubishi, and Toyota. o Increased business from healthcare partners by carrying out a report on Physiotherapy & Sports Medicine, a first by the publication. Show less



Bennett Coleman & Co. Ltd. (The Times of India)

• India
• Newspaper Publishing
• 700 & Above Employee

• Assistant Manager

  • Aug 2013 - Oct 2015

  Ludhiana o Created customized integrated media plans for key clients consisting of Print, Outdoor, TV, Radio and digital media properties of Times Group to give a 360 degree reach to clients. o Carried out successfully first in region, Wedding Times fashion show, a property under Femina brand umbrella. o Organized five-city cyclothon in UP state with Avon Cycles and Ralson Tyres on board, resulting in 10% YoY increase in revenue for clients in the same month. o Introduced various native… Show more o Created customized integrated media plans for key clients consisting of Print, Outdoor, TV, Radio and digital media properties of Times Group to give a 360 degree reach to clients. o Carried out successfully first in region, Wedding Times fashion show, a property under Femina brand umbrella. o Organized five-city cyclothon in UP state with Avon Cycles and Ralson Tyres on board, resulting in 10% YoY increase in revenue for clients in the same month. o Introduced various native, outdoor and events opportunities for Automobile vertical resulting in a 30 % increase in annual revenue and over-achieving targets. o Organized 30+ events of various scales and developed events & activations as a key department. o Added new business by signing Brand Capital deals, i.e. a performance-linked business model. Show less



AVG Advertising

• Account Manager

  • Feb 2011 - Aug 2013

  New Delhi Area, India o Instrumental in revenue growth of the organization, won campaign pitches for key clients like Nando’s, Dr Morepen Laboratories, Hilti India, Indiamart and Border Security Force India. o Spearheaded TVC project for Dr Morpen Laboratories singlehandedly. (youtube.com/watch?v=fDox-ten_pk) o Seamless execution of first Nando’s restaurant launch in Delhi consisting of ATL and BTL activities. o Developed corporate identity strategy for Hilti India to help them win ‘Great Place to Work’… Show more o Instrumental in revenue growth of the organization, won campaign pitches for key clients like Nando’s, Dr Morepen Laboratories, Hilti India, Indiamart and Border Security Force India. o Spearheaded TVC project for Dr Morpen Laboratories singlehandedly. (youtube.com/watch?v=fDox-ten_pk) o Seamless execution of first Nando’s restaurant launch in Delhi consisting of ATL and BTL activities. o Developed corporate identity strategy for Hilti India to help them win ‘Great Place to Work’ title. o Lead agency’s business development and client servicing operations as well as media planning and buying. Show less



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Summer Intern

  • Apr 2010 - Jun 2010

  Project- 1. Measurement of rural penetration of Cocacola. 2. Consumer preference of Cocacola’s products. Responsibility taken- Analyzed market potential and existing market problems related to promotion and distribution in 36 villages for first project, some semi urban areas for second project and suggested strategies accordingly.



IILM

• India
• Higher Education
• 300 - 400 Employee

• SCOP Member

  • 2009 - 2010