Paid Search Strategist Senior Lead

• Mar 2022 - Present

PPC Analyst

• May 2018 - Present

Digital marketing expert

• May 2017 - Apr 2018

Own Search Engine Marketing (SEM) strategy for the agency and its clients, overseeing the planning related to messaging, targeting, budgeting, and forecasting. Define and track campaign effectiveness and adjust tactics accordingly. Assess analytics for reporting to create compelling stories based on data insights and research trends. Train and mentor interns. online display advertising (branding), Search Engine Marketing (SEM), online promotions, email database marketing, web site development… Show more Own Search Engine Marketing (SEM) strategy for the agency and its clients, overseeing the planning related to messaging, targeting, budgeting, and forecasting. Define and track campaign effectiveness and adjust tactics accordingly. Assess analytics for reporting to create compelling stories based on data insights and research trends. Train and mentor interns. online display advertising (branding), Search Engine Marketing (SEM), online promotions, email database marketing, web site development, viral activities and consumer-generated media. Develop and implement an overarching digital strategy to help the brand meet it's awareness and business objectives Manage a digital marketing budget across all channels to optimise performance to achieve sales volume targets within agreed CPAs Bring together existing digital projects into a clear integrated digital communications operating model Research and lead digital communications best practice in the industry and align these with wider companies marketing and business objectives Share knowledge and educate internal teams and stakeholders on digital communications best practice and benefits Work closely with the wider marketing and communications teams in Group Marketing Guide the campaign and marketing teams on how to implement a "digital first " approach, providing practical and strategic leadership Show less Own Search Engine Marketing (SEM) strategy for the agency and its clients, overseeing the planning related to messaging, targeting, budgeting, and forecasting. Define and track campaign effectiveness and adjust tactics accordingly. Assess analytics for reporting to create compelling stories based on data insights and research trends. Train and mentor interns. online display advertising (branding), Search Engine Marketing (SEM), online promotions, email database marketing, web site development… Show more Own Search Engine Marketing (SEM) strategy for the agency and its clients, overseeing the planning related to messaging, targeting, budgeting, and forecasting. Define and track campaign effectiveness and adjust tactics accordingly. Assess analytics for reporting to create compelling stories based on data insights and research trends. Train and mentor interns. online display advertising (branding), Search Engine Marketing (SEM), online promotions, email database marketing, web site development, viral activities and consumer-generated media. Develop and implement an overarching digital strategy to help the brand meet it's awareness and business objectives Manage a digital marketing budget across all channels to optimise performance to achieve sales volume targets within agreed CPAs Bring together existing digital projects into a clear integrated digital communications operating model Research and lead digital communications best practice in the industry and align these with wider companies marketing and business objectives Share knowledge and educate internal teams and stakeholders on digital communications best practice and benefits Work closely with the wider marketing and communications teams in Group Marketing Guide the campaign and marketing teams on how to implement a "digital first " approach, providing practical and strategic leadership Show less

Social Media Analyst

• Jan 2016 - Feb 2017

Buildings the links and utm, handle the google analytics, engagement increment tool and covering the whole social media .Web site tracking (Using Google analytics) Generating High level weekly and monthly report for making good business decision and Measure the effectiveness of Social Activities. (Social media marketing)and SMO(Social media optimization): Creating and promoting fan pages, Creating Group and communities, Sharing posts and commenting, Creating Image Ads , Increasing… Show more Buildings the links and utm, handle the google analytics, engagement increment tool and covering the whole social media .Web site tracking (Using Google analytics) Generating High level weekly and monthly report for making good business decision and Measure the effectiveness of Social Activities. (Social media marketing)and SMO(Social media optimization): Creating and promoting fan pages, Creating Group and communities, Sharing posts and commenting, Creating Image Ads , Increasing Followers. Buildings the links and utm, handle the google analytics, engagement increment tool and covering the whole social media . Show less Buildings the links and utm, handle the google analytics, engagement increment tool and covering the whole social media .Web site tracking (Using Google analytics) Generating High level weekly and monthly report for making good business decision and Measure the effectiveness of Social Activities. (Social media marketing)and SMO(Social media optimization): Creating and promoting fan pages, Creating Group and communities, Sharing posts and commenting, Creating Image Ads , Increasing… Show more Buildings the links and utm, handle the google analytics, engagement increment tool and covering the whole social media .Web site tracking (Using Google analytics) Generating High level weekly and monthly report for making good business decision and Measure the effectiveness of Social Activities. (Social media marketing)and SMO(Social media optimization): Creating and promoting fan pages, Creating Group and communities, Sharing posts and commenting, Creating Image Ads , Increasing Followers. Buildings the links and utm, handle the google analytics, engagement increment tool and covering the whole social media . Show less