Director, Customer Experience & Operations

• Jul 2022 - Present

Marketing Lead

• Jun 2021 - Jul 2022

PR Manager (Volunteer)

• Mar 2021 - Jun 2021

Responsible for:- o Creating and implementing an annual marketing and communications strategic plan. o Creating and coordinating campaign schedules, including direct mailing, paid digital and social ads. o Seeking and establishing community partnerships to promote the EmpowHERto brand. o Implementing social media strategy – planning and executing social media campaigns based on a content calendar. o Updating social media strategy on an ongoing basis, using analytics and audience preferences to guide strategy. o Assisting with fundraising initiatives as needed and other organizational events. Show less

Advertising Specialist

• Feb 2017 - Mar 2021

o Planned and successfully relaunched a Youth Media Platform for Khaleej Times i.e. Young Times. o Spearheaded key media partnerships for international events like ICC Asia Cup, Pak-NZ-AUS Bilateral series and other sports and music events which resulted in increased brand recall and reach. o Responsible for designing and delivering integrated marketing solutions and ensuring quantifiable KPIs and ROI. o Carried out an end-to-end content solution for Volvo UAE through a world-class video review for XC90 across the web and social platforms of Khaleej Times. (https://www.youtube.com/watch?v=MKfzh3bIXAY) o Instrumental in monetizing and making events like KT Desert Drive, Real Estate Exhibitions, and Leaders of Tomorrow Awards successful. o Instrumental in monetizing KT social media pages, resulting in three fold growth in revenue. o Carrying a portfolio of 300+ clients and leading agencies for their 360 degrees marketing requirements. The Network includes PHD, OMD, Hearts & Science, BPN, Initiative, Starcom, Spark, BPG, and corporate giants like HSBC, Fly Dubai, HP, Nissan, Audi, Volvo, Zomato, Landmark Group, Al Futtaim Group, Mashreq Bank, and Jeep/Dodge. o Designed 360-degree solutions for clients consisting of print, digital, social and events, where innovative solutions alone resulted in a 15 % increase in revenue. o From conceptualizing to final execution of the campaign, ensuring flawless operation. Show less

Manager - Special Projects

• Jan 2016 - Jan 2017

o Worked on various subjects (i.e. Medical, Healthcare, FMCG, Banking, and Retail) and carried out special reports, heavy on native content in publications such as Khaleej Times and Dar Al Khaleej. o Carried out a cookery special magazine in ‘Halal Category’ with clients like LG, Nescafe, and other top international food clients. o Explored auto parts as a category and made a significant contribution by creating branded content solutions for brands like Nissan, Mitsubishi, and Toyota. o Increased business from healthcare partners by carrying out a report on Physiotherapy & Sports Medicine, a first by the publication. Show less

Assistant Manager

• Aug 2013 - Oct 2015

o Created customized integrated media plans for key clients consisting of Print, Outdoor, TV, Radio and digital media properties of Times Group to give a 360 degree reach to clients. o Carried out successfully first in region, Wedding Times fashion show, a property under Femina brand umbrella. o Organized five-city cyclothon in UP state with Avon Cycles and Ralson Tyres on board, resulting in 10% YoY increase in revenue for clients in the same month. o Introduced various native, outdoor and events opportunities for Automobile vertical resulting in a 30 % increase in annual revenue and over-achieving targets. o Organized 30+ events of various scales and developed events & activations as a key department. o Added new business by signing Brand Capital deals, i.e. a performance-linked business model. Show less

Account Manager

• Feb 2011 - Aug 2013

o Instrumental in revenue growth of the organization, won campaign pitches for key clients like Nando’s, Dr Morepen Laboratories, Hilti India, Indiamart and Border Security Force India. o Spearheaded TVC project for Dr Morpen Laboratories singlehandedly. (youtube.com/watch?v=fDox-ten_pk) o Seamless execution of first Nando’s restaurant launch in Delhi consisting of ATL and BTL activities. o Developed corporate identity strategy for Hilti India to help them win ‘Great Place to Work’ title. o Lead agency’s business development and client servicing operations as well as media planning and buying. Show less

Summer Intern

• Apr 2010 - Jun 2010

Project- 1. Measurement of rural penetration of Cocacola. 2. Consumer preference of Cocacola’s products. Responsibility taken- Analyzed market potential and existing market problems related to promotion and distribution in 36 villages for first project, some semi urban areas for second project and suggested strategies accordingly. Project- 1. Measurement of rural penetration of Cocacola. 2. Consumer preference of Cocacola’s products. Responsibility taken- Analyzed market potential and existing market problems related to promotion and distribution in 36 villages for first project, some semi urban areas for second project and suggested strategies accordingly.

SCOP Member

• 2009 - 2010