Experience

BRANDESIGN Agencia Creativa

• Spain
• Design Services
• 1 - 100 Employee

• Director

  • Mar 2014 - Present

• Senior Design Manager ı Creative Director, CEO

  • Jan 2014 - Mar 2023

  BRANDESIGN®Design, develop and follow up campaigns and creative projects for the company. Design creative campaigns from concept to the entire production across a wide variety of media specifications, campaign modality (under desired goals) ensuring from branding guidelines to ensure the proper implementation of all banners within every media technical specifications. CRM, Time, Budget and Staff management of several online projects. Understand clients needs, media strengths, and technical specifications to optimize results and key performance for every piece or campaign.- Provided clients to the company and expertise in online marketing, developing new business divisions for the company.- Delivered on several occasions, great campaigns that were re-applied in several different countries (Western Europe and LatAm) obtaining outrageous CTR results for our clients. Great expertise on Direct response campaigns. Tecnical understanding on advertising platforms and formats (richmedia, flash displays, landing pages)- Built strong brands for local markets that are growing in Spain, LatAm and also USA.Brandesign won the public Award #EstrelladeOro a la #ExcelenciaProfesional (Professional Excellence) at the design studio category. in Madrid July 21st 2017 Show less



Ticketbis

• Technology, Information and Internet
• 1 - 100 Employee

• Global Creative Designer

  • Jun 2015 - Jun 2017

  Digital Content and Marketing Creatives Director and Designer Create and Produce all creative campaigns that the global organization needed to promote events around the world. From Sports, Music and Cultural events for CEMEA, LATAM, EMEA, NALA, APAC. Understand all global events and manage priories to produce global campaign adapting every global event into a local campaign. Management, Creative, Productivity and Technological knowledge was required to think, create, animate and implement every piece under every market and web platform. VISUAL PRODUCTION of ALL GLOBAL CAMPAIGNS SEM Display, Email Marketing, Landing Page Developer and provide design support to the communication department Show less



iProspect Spain

• Spain
• Advertising Services
• 100 - 200 Employee

• Senior Creative Designer

  • Oct 2006 - Jan 2012

  Handle, Propose and Develop creative campaigns for the new digital media, oriented to reach online marketing goals (from brand exposure, traffic or direct response as registering /bookng / shopping online). Design, develop, and support campaign pieces from ideation to their insertion within several media supports. Understanding not only technical but type of visitors characteristics in order to flexibilize them for a better performance. Guide and capacitate intern and outsourcing staff. Project management at a Design level. Web site and traffic growth, Graphic user interface and advertising revenue. Develop design strategy for eBrands, also proposing copys ideas. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Regional Design Manager

  • Mar 2003 - Dec 2006

  LA Design Manager BabyCare Global Business Unit. (DM BC GBU) Establish, and Develop visual identity initiatives for the 5MM$ brand “Pampers” in Latin America. Leverage brand Identity to enhance Brand Value and loyalty with consumers through Design. Use design to innovate, engage, inform, persuade and generate connection between shoppers, retailers, the trend, conumers and the brand when they are ready to make their decisions. Implement global brand guidelines to the Latin American market. Study local consumers behavior thru focus groups. Adapt the whole family of products whitin local markets. Implement design artworks and product aesthetics graphics, and design campaigns for In Store Materials at the point of purchase. Control the annual budget for the internal development (US$ 900M) and manage the Baby Care Design staff. (up to 5 employees) Enable commercial relations with outsourcing providers (global cross), Creative advisory for the Marketing and R&D departments. Region - responsible consultant for the Global Design department of one of the largest brands in the organization. • Led the implementation of the new Pampers packaging architecture in LA, accomplishing the LA consumer’s needs, analyzing every market complexity, adjusting consistency over the tiers and for every package size and version, wholly aligned with the Marketing strategy and coordinated with the Global launch plan. Its arrangement by evolutionary stages, reduced in a 80% the change impact risk with consumers at the trade. • Facilitated the effective introduction of "Pampers Sensitive" (a new diaper product for LA South), using Design as the only communication media to consumers. Design Objetives were met generatimg uniqueness and bondering with consumers. Profits quantified by sales volume; The package template was globally replicated. Show less