Gary Rubin, APR

COO/Global Director of Marketing and Communications at Premium Organics, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Portland, Oregon, United States, US

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Darcie Meihoff, APR

I highly recommend Gary Rubin as a top-notch, highly experienced earned media pro. Having worked with Gary for many years on major, award-winning public relations and social media campaigns for a wide variety of clients, I can attest to his strategic and planning skills, as well as outstanding execution and follow through. He is a results-driven pro whose strengths include media relations, issues management, writing and social media campaign planning and strategy. He's also an excellent mentor and manager, a true team leader when it comes to campaign implementation. As clients and co-workers alike will confirm, Gary also is a great team player; a pleasure to work with and always committed to taking the extra steps necessary to make sure any task gets done right and well. I've always appreciated his focus and attention on generating success and driving results for clients and wholeheartedly endorse him as an exceptional earned media professional.

Colby Reade, MPS, APR

I had the pleasure of working directly for Gary for about two years. Gary is the type of PR strategist that every company needs on their team. He always has one eye on the big picture (both how a company is telling its story, but also how PR and earned media connect and support other initiatives like paid media and digital marketing) but is more than happy to get his hands dirty and take on tactical work as well. He has a knack for traditional PR and a gift for media relations while embracing and excelling in the application of emerging opportunities. He can write the long-term, five year vision plan, the one-year PR plan, the crisis plan and then write the blog posts, media pitches and tweets that get results. As a manager, Gary can't be beat. Approaching every challenge with a smile and a "how do we solve this" attitude, he regularly looks for opportunities to elevate and grow his team. He leads by example and has the unique ability to make you WANT to do better, try a bit harder, think of one more idea. Any company would be fortunate to have Gary leading a team.

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Credentials

  • APR, Accredited in Public Relations
    Public Relations Society of America (PRSA)
    Dec, 2008
    - Nov, 2024
  • Dale Carnegie Course
    Dale Carnegie Training
    Jun, 1991
    - Nov, 2024

Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • COO/Global Director of Marketing and Communications
      • Jun 2018 - Present

      • Oversee all marketing and communications activities that drive growth and brand recognition for a leading pet food company. Helped triple revenue in less than two years. • Develop strategic campaigns that produce measurable, impactful results. • Winner of 2018 PRSA Oregon Spotlight Award for Marketing a Consumer Product, and 2019 PRSA Oregon Spotlight Award for Media Relations. • Work across a global landscape with customers in North America, Europe, Africa, Asia and Australia. • Manage public relations and media relations efforts to amplify company news and product launches. Landed the cover profile story of Petfood Industry Magazine in the September 2019 issue. • Direct social media influencer relationships and campaigns that position the company’s pet food products in front of broad audiences. • Supervise all advertising functions, from creative execution to placement plans. • Support sales initiatives with enablement tools and collateral. • Led a global rebranding effort that included a new visual identity, logo hierarchy, package design, website elements, and corporate materials. • Member of company’s Executive Team that oversees corporate culture, business strategy and operations. Show less

    • United States
    • Marketing Services
    • 300 - 400 Employee
    • Managing Director of Earned Media
      • Jul 2006 - Jun 2018

      • Oversaw strategy, planning, execution and evaluation of public relations and social media initiatives for global clients. • Managed a team of 10 that accounted for more than $1.5 million per year in agency revenue and was the most awarded public relations department in the state of Oregon, 2017. • Earned more than 30 PRSA Oregon Spotlight Awards in a variety of categories. • Directed a healthcare technology content campaign that earned the Corporate Blog of the Year from BtoB Magazine in 2013 and the No. 1 Twitter account at HIMSS 2016. • Created content for press releases, social media campaigns, blogs, newsletters, podcasts and videos. • Member of agency leadership team. • Focus on content marketing, brand storytelling, media relations, and strategic development. Show less

    • United States
    • Motor Vehicle Manufacturing
    • 200 - 300 Employee
    • Public Relations Manager
      • Jun 2004 - Jun 2006

      Served as the main public relations and communications contact for a leading global lifestyle brand. Planned and supervised public relations and communications strategies for the company's five divisions. Maintained and cultivated media relationships. Developed influencer marketing campaigns. Wrote press materials, articles for national and international media outlets, and copy for corporate communication materials, product catalogs, and company website. Served as the main public relations and communications contact for a leading global lifestyle brand. Planned and supervised public relations and communications strategies for the company's five divisions. Maintained and cultivated media relationships. Developed influencer marketing campaigns. Wrote press materials, articles for national and international media outlets, and copy for corporate communication materials, product catalogs, and company website.

    • Communications Associate
      • May 2000 - Jun 2004

      Planned and executed yearly communications projects, supervised annual meeting preparations, wrote press materials and monthly member newsletters, and contributed to the association's strategic communications plans. Won a PRSA Spotlight Award for writing and developing an educational CD that helped member organizations improve employee training and retention. Planned and executed yearly communications projects, supervised annual meeting preparations, wrote press materials and monthly member newsletters, and contributed to the association's strategic communications plans. Won a PRSA Spotlight Award for writing and developing an educational CD that helped member organizations improve employee training and retention.

    • Editorial Director
      • Aug 1993 - May 2000

      Directed editorial content and sales initiatives for college athletics publications. Wrote articles, news content and sales materials. Directed editorial content and sales initiatives for college athletics publications. Wrote articles, news content and sales materials.

    • United States
    • Business Content
    • 100 - 200 Employee
    • Editor
      • Jul 1989 - Aug 1993

      Served in a variety of editorial positions. Promoted to executive editor of a monthly automotive trade publication that was the voice of an $8 billion industry. Planned, wrote and managed editorial content, supervised production schedules, oversaw editorial staff, and delivered speeches at industry events. Served in a variety of editorial positions. Promoted to executive editor of a monthly automotive trade publication that was the voice of an $8 billion industry. Planned, wrote and managed editorial content, supervised production schedules, oversaw editorial staff, and delivered speeches at industry events.

Education

  • University of Puget Sound
    Bachelor of Arts, Communications
    1985 - 1989

Community

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