Experience

Successful Channels, Inc.

• United States
• Software Development
• 1 - 100 Employee

• CEO & Founder

  • Mar 2014 - Present

  Successful Channels: The QBR Company provides channel sales-focused tools to assist in developing partner-led revenue. These cloud-based tools enable all steps of an end-to-end partner sales and performance management process including business plans, program dashboards, scorecards, task managers, and one-click MBR / QBR exports. o Channel Sales Manager Productivity: Tools and systems deliver partner management more efficiently and effectively than ever before o Build Partner… Show more Successful Channels: The QBR Company provides channel sales-focused tools to assist in developing partner-led revenue. These cloud-based tools enable all steps of an end-to-end partner sales and performance management process including business plans, program dashboards, scorecards, task managers, and one-click MBR / QBR exports. o Channel Sales Manager Productivity: Tools and systems deliver partner management more efficiently and effectively than ever before o Build Partner Commitments: Help gain a disproportionate share of partner attention and investment o Built Partner Capabilities: Tools to enable full partner life-stage management o Manage Partner Tasks: Define supporting goals, tasks, owners and send notifications and reminders o Execute MBRs & QBRs: Provide one-click QBRs to enable wide-scale Partner Perf. Mgmt. This industry innovation helps channel sales teams deliver significantly more partnership development and sales support to generate more productive partners and revenue. Successful Channels also seamlessly integrates with your other channel systems including Salesforce, LMS, and other tools. Successful Channels, the QBR Company for driving more partner-led revenue Show less Successful Channels: The QBR Company provides channel sales-focused tools to assist in developing partner-led revenue. These cloud-based tools enable all steps of an end-to-end partner sales and performance management process including business plans, program dashboards, scorecards, task managers, and one-click MBR / QBR exports. o Channel Sales Manager Productivity: Tools and systems deliver partner management more efficiently and effectively than ever before o Build Partner… Show more Successful Channels: The QBR Company provides channel sales-focused tools to assist in developing partner-led revenue. These cloud-based tools enable all steps of an end-to-end partner sales and performance management process including business plans, program dashboards, scorecards, task managers, and one-click MBR / QBR exports. o Channel Sales Manager Productivity: Tools and systems deliver partner management more efficiently and effectively than ever before o Build Partner Commitments: Help gain a disproportionate share of partner attention and investment o Built Partner Capabilities: Tools to enable full partner life-stage management o Manage Partner Tasks: Define supporting goals, tasks, owners and send notifications and reminders o Execute MBRs & QBRs: Provide one-click QBRs to enable wide-scale Partner Perf. Mgmt. This industry innovation helps channel sales teams deliver significantly more partnership development and sales support to generate more productive partners and revenue. Successful Channels also seamlessly integrates with your other channel systems including Salesforce, LMS, and other tools. Successful Channels, the QBR Company for driving more partner-led revenue Show less



Marketing Advocate, LLC

• United States
• Telecommunications

• Board Member

  • Apr 2013 - Mar 2014

  Active member of the Marketing Advocate board of directors supervising financial performance and business strategy.

• CEO and Founder

  • Jun 2002 - Mar 2014

  Gary founded an automated marketing technology and services company with a mission to generate demand and sales leads for global technology companies and their resellers. Initially built an automated marketing system via consulting revenues and was able build scalable automated marketing platform via a four-year global client relationship with IBM and Dell Corporations. The business continued to expand with global tech company clients with offices in MA and Chennai India. In 2013, Gary was… Show more Gary founded an automated marketing technology and services company with a mission to generate demand and sales leads for global technology companies and their resellers. Initially built an automated marketing system via consulting revenues and was able build scalable automated marketing platform via a four-year global client relationship with IBM and Dell Corporations. The business continued to expand with global tech company clients with offices in MA and Chennai India. In 2013, Gary was involved in negotiating a private equity investment from Teakwood Capital, and expanded business to four offices and over forty employees. 2002 – 2005: Led a team of five consultants and a contract application development team to finance and build the initial automated marketing platform for supporting Marketing Advocate’s service offering. 2005 – 2012: Led a team of more than 25 employees and offshore development staff to build and deliver a globally scalable enterprise automated marketing service. In 2008, Gary recognized that the market was rapidly consolidating and built a syndication (distributed marketing) platform on top of current system to be able to penetrate a new underserved sub-segment – the technology reseller channel. This allowed Marketing Advocate to lead in with its innovative automated marketing segment in this $20 billion+ segment that was largely ignored by other major industry players. 2013 – Present: Leads an expanded team of 40+ with a rapidly expanded channel of marketing services business with four offices, a strong global presence, and potential for entry into new industries.



Sibson Consulting

• United Kingdom
• Software Development

• Vice President & Partner

  • 2001 - 2003

  After acquiring Copernicus, became practice lead of the Sibson / NextEra marketing and innovation service. As a partner, Gary led a team of consultants with a range of B2B and B2C marketing, and business process improvement engagements. Additionally, Gary led sales and marketing efforts to generate new demand for the marketing practice and launched a new monthly journal entitled Business Best Practices. After acquiring Copernicus, became practice lead of the Sibson / NextEra marketing and innovation service. As a partner, Gary led a team of consultants with a range of B2B and B2C marketing, and business process improvement engagements. Additionally, Gary led sales and marketing efforts to generate new demand for the marketing practice and launched a new monthly journal entitled Business Best Practices.



Copernicus

• Netherlands
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice President & Co-Founder

  • Jun 1993 - Jun 2001

  Developed a global marketing auditing and marketing best practices process implementation. Led a team of consultants and developers to build GAMP (Generally Accepted Marketing Principles) and delivered marketing audits and marketing process improvement engagements on five continents. Additionally, built marketing applications to assist clients in implementing new and improved marketing processes for new product development and marketing intelligence management. Launched and published a… Show more Developed a global marketing auditing and marketing best practices process implementation. Led a team of consultants and developers to build GAMP (Generally Accepted Marketing Principles) and delivered marketing audits and marketing process improvement engagements on five continents. Additionally, built marketing applications to assist clients in implementing new and improved marketing processes for new product development and marketing intelligence management. Launched and published a quarterly journal entitled Best Practices in Marketing sent to 10,000 marketers globally for more than five years. Gary also contributed over 75 marketing best practice feature stories for this publication. Show less Developed a global marketing auditing and marketing best practices process implementation. Led a team of consultants and developers to build GAMP (Generally Accepted Marketing Principles) and delivered marketing audits and marketing process improvement engagements on five continents. Additionally, built marketing applications to assist clients in implementing new and improved marketing processes for new product development and marketing intelligence management. Launched and published a… Show more Developed a global marketing auditing and marketing best practices process implementation. Led a team of consultants and developers to build GAMP (Generally Accepted Marketing Principles) and delivered marketing audits and marketing process improvement engagements on five continents. Additionally, built marketing applications to assist clients in implementing new and improved marketing processes for new product development and marketing intelligence management. Launched and published a quarterly journal entitled Best Practices in Marketing sent to 10,000 marketers globally for more than five years. Gary also contributed over 75 marketing best practice feature stories for this publication. Show less



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Vice President of Marketing

  • Jun 1990 - Jun 1993

  Led a team of 30 marketers for a $200 Million division of General Mills – Colombo Yogurt. Led the consumer packaged goods, retail and foodservice divisions of Colombo and launched 20+ new products and technology innovations. Led a team of 30 marketers for a $200 Million division of General Mills – Colombo Yogurt. Led the consumer packaged goods, retail and foodservice divisions of Colombo and launched 20+ new products and technology innovations.



Pepperidge Farm

• United States
• Manufacturing
• 700 & Above Employee

• Senior Marketing Manager

  • Jun 1984 - Jun 1990

  Managed a range of frozen and bakery products / brands and launched various new products. Received numerous awards for sales success and innovation and spoke at several company conferences about successes. Started career in sales and, based on success, was promoted to a position in marketing and brand management. Managed a range of frozen and bakery products / brands and launched various new products. Received numerous awards for sales success and innovation and spoke at several company conferences about successes. Started career in sales and, based on success, was promoted to a position in marketing and brand management.



Marshall Field's

• Retail
• 1 - 100 Employee

• Department Manager

  • Jun 1983 - Jun 1984

  Department Store in the Midwest Department Store in the Midwest