Experience

Allergy & Asthma Network

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Senior Editor / Communications Strategist, Digital Media and Publications

  • Apr 2012 - Present

  Lead public relations, social media and publications department for member-based non-profit patient education and advocacy organization. -- Direct editorial content and design of quarterly magazine (Allergy & Asthma Today) and special edition publications (Understanding Asthma, Understanding Allergies). -- Establish editorial calendar and coordinate work of authors, medical editors and creative director to ensure publications are engaging, compelling and delivered on time. -- Write, edit and disseminate press releases, serving as primary media contact. -- Direct digital media initiatives, including website, monthly E-newsletter and social media content. In May 2017, led an "Asthma and Pregnancy" Twitter chat that drew 693 million estimated impressions. -- Develop and promote digital and print campaigns to encourage charitable donations. -- Produce asthma and allergy content in support of federal and industry grants and public awareness campaigns, including those involving Olympic speed skater Apolo Ohno, pro football players Jerome Bettis, Chris Draft and Ickey Woods, NBA player Richard Jefferson, actresses Sarah Jessica Parker and Kristen Chenowith, country music singer Natalie Grant, and the 2012-13 Marine Corps Marathons.



Washington Commanders

• United States
• Spectator Sports
• 400 - 500 Employee

• Website Content Director and Managing Editor, Online Media and Publications

  • Aug 2003 - Apr 2012

  Develop news strategy, write and edit daily content and manage home page for Redskins.com, an official NFL team web site. (From 2003-12, the site grew 270% to 80,000+ in-season daily unique visitors, 100,000+ on game days.) Direct all editorial for Redskins GameDay magazine, Redskins Health & Wellness magazine and Redskins Official Yearbook. -- Serve as project manager for Internet initiatives, compiling content and working with vendors; projects include Redskins history wall mural at stadium and training facility and re-launch of web site. -- Create online feature packages to promote team events such as draft day and training camp. -- Coordinate marketing promotions, special offers and contests by creating co-branded web pages for sponsors, including FedEx, Coca-Cola, GEICO and Papa John’s, among others. -- Develop social media content strategy, with posts on Twitter and official Facebook page. -- Serve as commentator on weekly pre-game shows, broadcast on ESPN 980 Radio and Redskins.com. -- Produce weekly E-Newsletter, which delivers to 150,000+ fans, and oversee email database. -- Supervise and mentor interns and free-lance contributors for web site and publications. -- Direct team photographer and manage library of archival and digital photos. -- Skills: Content management systems, HTML, PhotoShop



The Humane Society of the United States

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Associate Editor

  • 2002 - 2003

  Research and write Humane Activist, a bi-monthly newsletter delivered to legislators and animal protection advocates. -- Manage publications page of HSUS.org web site, uploading articles and photos. -- Edit book manuscripts, magazines, brochures, fact sheets and marketing materials. Research and write Humane Activist, a bi-monthly newsletter delivered to legislators and animal protection advocates. -- Manage publications page of HSUS.org web site, uploading articles and photos. -- Edit book manuscripts, magazines, brochures, fact sheets and marketing materials.



Backwire.com Inc

• Editor

  • Jan 2000 - Jan 2002

  Produce content for a series of daily and weekly E-Newsletters with more than 2 million subscribers. (Company merged with Leap Wireless in April 2001.) -- Write interactive content for smartphone applications, including information and entertainment. Produce content for a series of daily and weekly E-Newsletters with more than 2 million subscribers. (Company merged with Leap Wireless in April 2001.) -- Write interactive content for smartphone applications, including information and entertainment.



Snyder Communications

• Bethesda, Maryland, United States

• Associate Editor

  • Aug 1996 - Dec 1999

  Write and edit a series of consumer health, fitness and parent education posters, magazines, booklets and newsletters sponsored by Fortune 500 companies. -- Recruit and manage editorial advisory board to review manuscripts prior to publication. -- Work with translators to produce multicultural editions (Spanish and Asian languages). Write and edit a series of consumer health, fitness and parent education posters, magazines, booklets and newsletters sponsored by Fortune 500 companies. -- Recruit and manage editorial advisory board to review manuscripts prior to publication. -- Work with translators to produce multicultural editions (Spanish and Asian languages).