Gary Cohen
Chief Executive Officer at Simpatico Music & Brands- Claim this Profile
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Bio
Sinead Lambe
The Irish Daily Mail worked with Gary and Brand Aid on both CD cover mount campaigns and in our role as flagship sponsor of Barretstown Inspirations live shows. Gary has a great understanding of content licensing and has always delivered the type of content that appeals directly to our reader profile which in turn has resulted in significant sales increases on promo days. We've sponsored the Barretstown gigs since they started in 2009. Gary has always secured world class artists and negotiated our branding and stings on national TV highlights. The gigs are now established as one of the highlights of the year on the musical calendar and we're proud to lend our support. I can highly recommend Gary's capabilities on brand/music partnerships.
Robert Sharp
MUZU.TV has worked with Gary on Brandaid's Barretstown Live Gigs supporting the charity with a Live Stream on two occasions. Gary is highly motivated putting together a great team of people to make the events a success from Artists to his backroom team.
Sinead Lambe
The Irish Daily Mail worked with Gary and Brand Aid on both CD cover mount campaigns and in our role as flagship sponsor of Barretstown Inspirations live shows. Gary has a great understanding of content licensing and has always delivered the type of content that appeals directly to our reader profile which in turn has resulted in significant sales increases on promo days. We've sponsored the Barretstown gigs since they started in 2009. Gary has always secured world class artists and negotiated our branding and stings on national TV highlights. The gigs are now established as one of the highlights of the year on the musical calendar and we're proud to lend our support. I can highly recommend Gary's capabilities on brand/music partnerships.
Robert Sharp
MUZU.TV has worked with Gary on Brandaid's Barretstown Live Gigs supporting the charity with a Live Stream on two occasions. Gary is highly motivated putting together a great team of people to make the events a success from Artists to his backroom team.
Sinead Lambe
The Irish Daily Mail worked with Gary and Brand Aid on both CD cover mount campaigns and in our role as flagship sponsor of Barretstown Inspirations live shows. Gary has a great understanding of content licensing and has always delivered the type of content that appeals directly to our reader profile which in turn has resulted in significant sales increases on promo days. We've sponsored the Barretstown gigs since they started in 2009. Gary has always secured world class artists and negotiated our branding and stings on national TV highlights. The gigs are now established as one of the highlights of the year on the musical calendar and we're proud to lend our support. I can highly recommend Gary's capabilities on brand/music partnerships.
Robert Sharp
MUZU.TV has worked with Gary on Brandaid's Barretstown Live Gigs supporting the charity with a Live Stream on two occasions. Gary is highly motivated putting together a great team of people to make the events a success from Artists to his backroom team.
Sinead Lambe
The Irish Daily Mail worked with Gary and Brand Aid on both CD cover mount campaigns and in our role as flagship sponsor of Barretstown Inspirations live shows. Gary has a great understanding of content licensing and has always delivered the type of content that appeals directly to our reader profile which in turn has resulted in significant sales increases on promo days. We've sponsored the Barretstown gigs since they started in 2009. Gary has always secured world class artists and negotiated our branding and stings on national TV highlights. The gigs are now established as one of the highlights of the year on the musical calendar and we're proud to lend our support. I can highly recommend Gary's capabilities on brand/music partnerships.
Robert Sharp
MUZU.TV has worked with Gary on Brandaid's Barretstown Live Gigs supporting the charity with a Live Stream on two occasions. Gary is highly motivated putting together a great team of people to make the events a success from Artists to his backroom team.
Experience
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Simpatico Music & Brands
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Music
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1 - 100 Employee
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Chief Executive Officer
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Jan 2022 - Present
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ATC Live
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United Kingdom
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Musicians
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1 - 100 Employee
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Brand Partnerships Director
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Aug 2016 - Feb 2022
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Iris
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United Kingdom
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Advertising Services
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700 & Above Employee
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Freelance Integrated Event Producer
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Jun 2016 - Aug 2016
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Splendid Communications
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United Kingdom
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Public Relations and Communications Services
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100 - 200 Employee
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Music Activation Consultant
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May 2016 - Jun 2016
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Director
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Jan 2005 - Jun 2015
Responsible for devising and implementing marketing partnerships with the music industry on behalf of client brands. I oversaw live, content and sponsorship campaigns in the UK, US and Ireland on behalf of brands like Guinness, Smithwick's Irish Ale, Heineken, Meteor, Absolut, Corona, Topman, Irish Daily Mail, Pizza Hut and Sony Ericsson. Responsible for devising and implementing marketing partnerships with the music industry on behalf of client brands. I oversaw live, content and sponsorship campaigns in the UK, US and Ireland on behalf of brands like Guinness, Smithwick's Irish Ale, Heineken, Meteor, Absolut, Corona, Topman, Irish Daily Mail, Pizza Hut and Sony Ericsson.
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Board Director/Senior Account Director
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Jan 2000 - Jan 2005
Led a client service department of 7 and lead account handler on The Irish Gas Board, The Sunday World Newspaper and TV3 advertising accounts. Responsible for all new business development. Led a client service department of 7 and lead account handler on The Irish Gas Board, The Sunday World Newspaper and TV3 advertising accounts. Responsible for all new business development.
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Havas Creative Network
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United States
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Advertising Services
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700 & Above Employee
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Account Director
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Jan 1997 - Jan 2000
Lead account handler on Mazda, Centra Foodstores and Jurys Hotels Group. Lead account handler on Mazda, Centra Foodstores and Jurys Hotels Group.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Account Director
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Jan 1992 - Jan 1997
Part of the client service team on The Irish National Lottery, the biggest ad account in the country and went on to become lead AD on Wrigleys, Lucozade and Lucozade Sport, American Express and DHL. Worked closely with Ogilvy's London on brand planning and strategy. Part of the client service team on The Irish National Lottery, the biggest ad account in the country and went on to become lead AD on Wrigleys, Lucozade and Lucozade Sport, American Express and DHL. Worked closely with Ogilvy's London on brand planning and strategy.
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Education
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1989 - 1990
Dublin Institute of Technology
Diploma, Advertising Studies -
Wesley College, Dublin
Community
