Experience

Imaginuity

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President-Strategic Accounts

  • Mar 2017 - Present

  Created, implemented, and executed digital strategy for Imaginuity's strategic account clients such as Cinemark, Comodo, Main Event, Beal Bank, and many others. Managed and nurtured a team of strategists account managers during brand strategy, SEO, UX/IA, paid media, content gap analysis, and 1st party data utilization engagements. Created, implemented, and executed digital strategy for Imaginuity's strategic account clients such as Cinemark, Comodo, Main Event, Beal Bank, and many others. Managed and nurtured a team of strategists account managers during brand strategy, SEO, UX/IA, paid media, content gap analysis, and 1st party data utilization engagements.



ASI | Signage Innovations

• United States
• Architecture and Planning
• 100 - 200 Employee

• Director of Marketing

  • 2015 - 2017

  Develop and execute all brand and lead generation communication for our affiliates, 20+ offices around the USA (Digital, Print, Trade Show, Internal CRM Program) Develop and execute all brand and lead generation communication for our affiliates, 20+ offices around the USA (Digital, Print, Trade Show, Internal CRM Program)



Stealth Monitoring, Inc.

• United States
• Security and Investigations
• 400 - 500 Employee

• National Sales and Marketing

  • 2011 - 2015

  Designed new marketing and sales collateral for lead generation resulting in a double digit growth in new business. Led the charge to revitalize online presence through the creation of video and other lead generation strategies Designed new marketing and sales collateral for lead generation resulting in a double digit growth in new business. Led the charge to revitalize online presence through the creation of video and other lead generation strategies



Havas Creative Network

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Digital at EuroRSCG (sold to Havas)

  • 2008 - 2010

  Led the Dallas office's Digital practice, developing digital strategy and implementation across a range of clients. Led the Dallas office's Digital practice, developing digital strategy and implementation across a range of clients.



Tracy-Locke

• United States
• Advertising Services
• 200 - 300 Employee

• Group Account Director

  • Feb 2003 - Jul 2008

  Full service advertising and marketing agency. Responsible for managing a brand team of 15 people, including Creative, Planning and Media. Directed a varied selection of accounts including Nokia, Hampton Hotels, Bombardier Jets and SBC. Full service advertising and marketing agency. Responsible for managing a brand team of 15 people, including Creative, Planning and Media. Directed a varied selection of accounts including Nokia, Hampton Hotels, Bombardier Jets and SBC.



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Group Account Director

  • 2001 - 2003

  Responsible for developing and building relationships between the traditional Agency (DDB) and a newly created digital extension (Tribal DDB). Represented the digital group on all new business initiatives. Responsible for developing and building relationships between the traditional Agency (DDB) and a newly created digital extension (Tribal DDB). Represented the digital group on all new business initiatives.



Targetbase

• United States
• Advertising Services
• 200 - 300 Employee

• Vice President

  • 1999 - 2001

  Leading CRM & Direct Mail Agency within the Omnicom Network. Managed CRM model for new internet based organizations, focusing on client relationships and strategic development. Leading CRM & Direct Mail Agency within the Omnicom Network. Managed CRM model for new internet based organizations, focusing on client relationships and strategic development.



Inventure Group

• Greater Pittsburgh Area

• Vice President

  • 1997 - 1999

  Developed campaigns on behalf of “value added resellers” in the IT industry for independent marketing organization focused on technology B2B clients. All programs were manufacturer sponsored and marketing collateral included print, direct mail, web site development. Developed campaigns on behalf of “value added resellers” in the IT industry for independent marketing organization focused on technology B2B clients. All programs were manufacturer sponsored and marketing collateral included print, direct mail, web site development.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Client Services Director

  • 1990 - 1997



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Account Director

  • 1980 - 1989