Gary Tredgett
Ecommerce Executive at OUT OF STEP LTD- Claim this Profile
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Bio
Mark Tapper
I hired Gary in 2018 to come and join my team at Dickies as a Digital Marketing Executive. First & foremost Gary is an exceptional person. He's exceptionally well mannered, likeable, fun to be around and a positive influence on those around him. He is very strong on writing content; understanding the brand tone of voice and with a high consideration for SEO & UX within his copy. He has contributed enormously to the development of both Dickies Life & Dickies Workwear brands in the EMEA region and been an absolute key player as we've grown from ~£4.5m revenue in FY18 to ~£13m revenue in FY21. An incredible 3 years of fun & experience that he'll take into his next role. My advice; hire him if you can.
Jane Young
Many congratulations to Gary on passing the Driving Digital Experience unit of the CIM Digital Diploma in Professional Marketing with a Merit grade. Throughout your studies you have proved yourself to be a conscientious student who goes the extra mile. Thank you for working so hard and contributing to our 98% pass rate.
Mark Tapper
I hired Gary in 2018 to come and join my team at Dickies as a Digital Marketing Executive. First & foremost Gary is an exceptional person. He's exceptionally well mannered, likeable, fun to be around and a positive influence on those around him. He is very strong on writing content; understanding the brand tone of voice and with a high consideration for SEO & UX within his copy. He has contributed enormously to the development of both Dickies Life & Dickies Workwear brands in the EMEA region and been an absolute key player as we've grown from ~£4.5m revenue in FY18 to ~£13m revenue in FY21. An incredible 3 years of fun & experience that he'll take into his next role. My advice; hire him if you can.
Jane Young
Many congratulations to Gary on passing the Driving Digital Experience unit of the CIM Digital Diploma in Professional Marketing with a Merit grade. Throughout your studies you have proved yourself to be a conscientious student who goes the extra mile. Thank you for working so hard and contributing to our 98% pass rate.
Mark Tapper
I hired Gary in 2018 to come and join my team at Dickies as a Digital Marketing Executive. First & foremost Gary is an exceptional person. He's exceptionally well mannered, likeable, fun to be around and a positive influence on those around him. He is very strong on writing content; understanding the brand tone of voice and with a high consideration for SEO & UX within his copy. He has contributed enormously to the development of both Dickies Life & Dickies Workwear brands in the EMEA region and been an absolute key player as we've grown from ~£4.5m revenue in FY18 to ~£13m revenue in FY21. An incredible 3 years of fun & experience that he'll take into his next role. My advice; hire him if you can.
Jane Young
Many congratulations to Gary on passing the Driving Digital Experience unit of the CIM Digital Diploma in Professional Marketing with a Merit grade. Throughout your studies you have proved yourself to be a conscientious student who goes the extra mile. Thank you for working so hard and contributing to our 98% pass rate.
Mark Tapper
I hired Gary in 2018 to come and join my team at Dickies as a Digital Marketing Executive. First & foremost Gary is an exceptional person. He's exceptionally well mannered, likeable, fun to be around and a positive influence on those around him. He is very strong on writing content; understanding the brand tone of voice and with a high consideration for SEO & UX within his copy. He has contributed enormously to the development of both Dickies Life & Dickies Workwear brands in the EMEA region and been an absolute key player as we've grown from ~£4.5m revenue in FY18 to ~£13m revenue in FY21. An incredible 3 years of fun & experience that he'll take into his next role. My advice; hire him if you can.
Jane Young
Many congratulations to Gary on passing the Driving Digital Experience unit of the CIM Digital Diploma in Professional Marketing with a Merit grade. Throughout your studies you have proved yourself to be a conscientious student who goes the extra mile. Thank you for working so hard and contributing to our 98% pass rate.
Experience
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OUT OF STEP LTD
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United Kingdom
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Retail Apparel and Fashion
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1 - 100 Employee
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Ecommerce Executive
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May 2021 - Present
• Responsible for composing and scheduling daily email marketing to multiple email lists for 5 different brands (HUF, The Hundreds, Poler, Dixxon and HEX) using Klaviyo. Working to tight deadlines and ensuring to write tailored email copy that aligns with each brand’s unique tone of voice. Running A/B tests and analysing the results to optimise email open rates and click through rates to improve conversion. Growing multiple email lists in Europe. • Creating weekly performance reports using Shopify, Google Analytics and Klaviyo. Analysing email open rates and CTR, online content, customer journey and product data to optimise conversion rate, identifying trends for future opportunities. • Maximising customer engagement and user experience through the management of all E-Commerce product and content on multiple streetwear websites. • Setting up new products on Shopify via CSV uploads, ensuring that products have the correct imagery, descriptions and publication dates. Demonstrating high attention to detail to avoid any mistakes. Collaborating with internal departments for the creation of assets. • Ensuring that our websites appropriately communicate key messages & align with campaign creatives, highlighting seasonally relevant products. • Creating website content such as static pages and blog posts, including brand stories and seasonal launches. Using Photoshop to create banners and to update product imagery. • Scheduling website banners and overlays, ensuring that the correct imagery is displayed and that forms work. • Fixing website bugs such as by redirecting URLs.
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Dickies®, a VF Company
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United States
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Retail Apparel and Fashion
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500 - 600 Employee
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Digital Marketing Executive
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Jun 2018 - Apr 2021
• Composing and scheduling email marketing to multiple email lists in the U.K, France, Italy, Spain and Germany using Campaign Monitor, abiding by GDPR laws. Running A/B tests and analysing the results to optimise email open rates. • Maximising customer engagement and user experience through the management of all E-Commerce product and content. • Full responsibility of setting up new products with the correct product imagery, descriptions, specifications, categories, links and publication dates. Collaborating with internal departments for the creation of assets. • Working closely with internal departments and external agencies to execute the promotional calendar. Ensuring the website appropriately communicates key messages & aligns with campaign creatives, highlighting seasonally relevant products. • Creating website content such as static pages and blog posts, including brand stories and seasonal launches, using HTML to improve content. • Collaborating with the external digital marketing agency to plan content strategies and execute outreach ideas, successfully obtaining links to benefit SEO. • Creating competitions and scheduling overlay promotions to continually grow multiple email lists in the UK and internationally. • Improving SEO by optimising content, enhancing keywords, taxonomy updates, product categorisation, onsite search, cross-selling and implementing FAQ schema to improve SERP results. • Launching the DWW website internationally, being responsible for website set-up and translation of all content. • Creating monthly content performance reports using Google Analytics. • Analysing online content, customer journey and product data to optimise conversion rate, identifying trends for future opportunities. • Scheduling website banners and overlays, ensuring that the correct imagery is displayed and that forms work. • Supporting the Development Team with website testing activities, fixing website errors.
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The Chef Tree - Chef Agency - Chef Jobs - Relief Chef
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United Kingdom
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Hospitality
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1 - 100 Employee
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Content Marketing Manager
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Jul 2015 - Jun 2018
• Creating online content using relevant keywords in content to improve SEO, using Photoshop to create imagery used in content. • Sharing content on social media using scheduling tool MeetEdgar to build an active online community of chefs. • Using CRM software Infusionsoft to create and schedule emails - marketing different users through database segmentation. • Editing the company websites to create pages, posts and forms to build the email list. • Analysing website performance using Google Analytics. • Managing PPC campaigns on Google Ads, monitoring our keywords and CPC, ensuring to keep within the budget. • Supervising the Social Media Apprentice, delegating work to them and being their first point of call for any queries. • Filming promotional videos for the company and editing them using Final Cut Pro.
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Education
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2019 - 2020
Oxford College of Marketing
Level 6 Diploma in Professional Digital Marketing (Equivalent of BA degree), Merit -
2006 - 2008
City of Bristol College
National Diploma, Media (Moving Image) -
2005 - 2006
Soundwell College
First Diploma, Media
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