Senior Content Manager

• Sep 2023 - Present

Senior Digital Content Manager

• Feb 2023 - Sep 2023

Social Media Manager

• May 2022 - Sep 2023

Digital Content Creator

• Nov 2021 - May 2022

Digital Marketing Specialist

• Jul 2020 - Nov 2021

Working closely with the Business Development Manager and Managing Director to implement a strategically aligned, contact marketing programme after a period of inactivity. • Devised and delivered through-the-line sales and marketing strategies focused on lead generation, onboarding, and customer retention. • In-house redesign of all digital marketing collateral (Brochures, presentations, social platforms, and sales tools). • Ground-up redevelopment of website www.rglservices.co.uk including ongoing maintenance, SEO and PPC campaign management. • Copywriting for web content, e-shots, blogs, advertorials, case studies, proposals, and tender bids. • CRM segmentation, delivery and reporting on lead generation email campaigns through HubSpot CRM. • The first 12-month achievements led to increases in turnover, CRM sales productivity, average order value and number of enquiries received. Show less

Marketing Campaign Manager

• Dec 2018 - Jul 2020

Managing corporate marketing and communications functions in support of growing business. Overseeing a £150k budget and interim management of the customer service team. • Formation of all sales and marketing collateral for Stewart Signs and its 4 sub-brands.• Design, delivery, and analysis of monthly customer communications, Including promotional direct mailers, drip email campaigns, internal and external newsletters. • Forecasting and budget control for annual marketing activity.• Management of external telesales resources and internal project development teams• Representing the business and delivering presentations at industry events and stakeholder meetings.• Supporting external client launches and rebranding events through press liaison, production of promotional videos, BTS photography, and co-operative advertising opportunities. Show less

Aftersales & Marketing Manager

• Jul 2017 - Dec 2018

Additional role to support the growth of aftercare sales, implementing streamlined processes and software to increase customer satisfaction scores and average spend.• UX design, development, and integration of e-commerce platforms for aftercare parts and services. Unlocking efficiencies in stock management and waste reduction.• Monitoring and evaluation of customer needs and competitor activity - ensuring campaigns are relevant and targeted.• Practical administration, analysis and development of company CRM systems including migration and GDPR compliance for 25,000 contacts.• Nurturing, content creation and scheduling for all relevant social media channels and industry forums. Show less

Marketing Manager

• Sep 2008 - Dec 2018

Reporting to the Managing Director, responsible for:• Strategy development and implementation of all marketing activities for the business, targeting all core service industries (Commercial fleet, Rail, Signs and Media).• Design and specification of brand guidelines in support of new display graphics, signage, fleet livery and uniform. • Website maintenance SEO and PPC campaign management for www.stewartsigns.co.uk • Implementation and content management of all social media platforms, generating an organic and loyal base of followers.• Development and rollout of company rebrand, encompassing visual identity and a new suite of sales and marketing collateral (presentations, case studies, uniform, livery, brochure, and web content).• Lead the development and launch of www.highwayvisibility.co.uk eCommerce platform supported by targeted SEO and PPC campaigns.• Management of Sales & Marketing Administration team: Recognition of team skills and coaching personal development. • Market research, budget control and ROI analysis of activities to demonstrate accountability on bottom-line sales. Show less

CRM & Marketing Administrator

• May 2008 - Sep 2008

Reporting to the Sales & Marketing Director responsible for:• Initially a Telesales / Lead generation resource responsible for the management of CRM database.• Administration of OJEU tender opportunities for all group divisions, identifying opportunities and driving the development of company tender bids (Achilles UVDB, RISQS, Pro-contract etc).• Coordinating PR events, press releases and photo calls with industry officials, clients, and the media.

Features & Entertainments Reporter

• Dec 2006 - May 2008

Achievements & responsibilities • Experience in journalism expanded an initial sales role to include Features and Entertainments reporting for the Southern Daily Echo and its partner publications. • Regularly generated sub-edit copy to support client advertising campaigns and develop new revenue platforms and meet monthly advertising sales targets. Achievements & responsibilities • Experience in journalism expanded an initial sales role to include Features and Entertainments reporting for the Southern Daily Echo and its partner publications. • Regularly generated sub-edit copy to support client advertising campaigns and develop new revenue platforms and meet monthly advertising sales targets.

Advertising Sales Executive - Features & Special Publications

• Sep 2006 - May 2008

Reporting to the Advertising Sales Manager & Entertainments editor • Devising and selling advertising space for specialist features and regional publications (Southern Daily Echo / News Extra, Hampshire Brides and FastTrack Airport magazines) • Orchestrated cooperative advertising campaigns within niche publications for key accounts, handling advertisement creation, page planning and booking. Demonstrating qualitative advertising ROI to targeted demographics. • Regularly contributed editorial to support client advertising campaigns and develop new revenue platforms to meet monthly sales targets. • Live music and theatre reporting for Scene South, Southern Daily Echo and Weekend Magazines. Show less