Gary Thompson

Brand Strategist & Copywriter at Resource Branding
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Contact Information
us****@****om
(386) 825-5501
Location
GE
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency
Skills

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Bio

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Credentials

  • Inbound Certification
    HubSpot
    Oct, 2015
    - Nov, 2024
  • Inbound marketing
    HubSpot

Experience

  • Resource Branding
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Brand Strategist & Copywriter
      • Mar 2020 - Present

      I lead the strategy practice at Resource. My purview includes developing and refining strategic direction in collaboration with client executive teams before working hand in hand with the creative team to bring the strategy to life through a visual identity, marketing materials and campaigns. Accounts span numerous national real estate developers such as Hines, Mill Creek, Wood Partners and Greystar. I lead the strategy practice at Resource. My purview includes developing and refining strategic direction in collaboration with client executive teams before working hand in hand with the creative team to bring the strategy to life through a visual identity, marketing materials and campaigns. Accounts span numerous national real estate developers such as Hines, Mill Creek, Wood Partners and Greystar.

  • Brand Culture Company, LLC
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Brand Strategist
      • Mar 2017 - Dec 2019

      Worked on both corporate and employer branding projects providing research, insights, and strategy for a wide variety of clients. Also produced copy for the agency in the form of brochures, social content, blogs, and website content as well as led business development in Atlanta. Worked on both corporate and employer branding projects providing research, insights, and strategy for a wide variety of clients. Also produced copy for the agency in the form of brochures, social content, blogs, and website content as well as led business development in Atlanta.

  • Vert Digital
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Brand Strategist
      • Aug 2016 - Mar 2017

      Performed a variety of roles that included audience research and analysis, brand strategy development, copywriting, creative direction, and campaign development. Managed several social media accounts for clients ensuring there was consistent and engaging content, posts were scheduled and optimized, and their accounts were active and responsive. Performed a variety of roles that included audience research and analysis, brand strategy development, copywriting, creative direction, and campaign development. Managed several social media accounts for clients ensuring there was consistent and engaging content, posts were scheduled and optimized, and their accounts were active and responsive.

  • Sociallyin
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Brand Strategy Director
      • Sep 2015 - Jul 2016

      Leveraged my branding experience to launch a brand strategy practice at the startup social media agency, SociallyIn. I was the director of brand strategy as well as the lead copywriter. Led the development of clients' social brand and then aid in crafting content and messages that effectively conveyed their core messages. Also heavily involved in pitching to prospective clients. Leveraged my branding experience to launch a brand strategy practice at the startup social media agency, SociallyIn. I was the director of brand strategy as well as the lead copywriter. Led the development of clients' social brand and then aid in crafting content and messages that effectively conveyed their core messages. Also heavily involved in pitching to prospective clients.

  • Matchstic
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Brand Strategy Internship
      • Jan 2015 - Mar 2015

      Worked alongside the brand strategy team and learned from some of the most brilliant minds in the industry. Supported the team with research and insights and had the opportunity to contribute on a variety of different branding projects. Also wrote copy, developed presentations and collaborated with the design team. Worked alongside the brand strategy team and learned from some of the most brilliant minds in the industry. Supported the team with research and insights and had the opportunity to contribute on a variety of different branding projects. Also wrote copy, developed presentations and collaborated with the design team.

Education

  • Mississippi State University
    International Business Marketing French, International Business
    2011 - 2016

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