Experience

MindBeauty Co Ltd

• Hong Kong
• Technology, Information and Media
• 1 - 100 Employee

• Director Of Marketing And Public Relations

  • 2019 - Present

  MindBeauty Group is a specially positioned full spectrum, integrated service provider that caters to all parts of the Beauty and Wellness industry. Our business operates across three main areas; MindBeauty App/Store - a one-stop-shop, curated, booking platform and online store for all of Hong Kongers beauty and Wellness needs. MindBeauty Marketing - an integrated, 360º, marketing agency helping businesses to build brand and maximise exposure. MindBeauty Business - offering brands thoughtful business matching, product placements and logistical services to successfully grow their business. Specialising in three distinct areas means that we are uniquely capable at helping businesses perform across many segments of the industry and stages of growth. I am specifically in charge of: MindBeauty Marketing A specially tailored marketing agency that helps Beauty and Wellness businesses build and grow their community and visibility. We help brands to establish and mature their brand identity and creatively and effectively engage with their consumers. We have worked on some amazing projects and helped brands to effectively tailor their product offering to a local market, launch their brand, engage with press and influencers and most importantly gain much needed visibility in a competitive market. MindBeauty Business In an ever more competitive market, beauty brands are having to think bigger to get their products into more consumers hands. MindBeauty Business will help you to see the bigger picture and operate your brand on an international scale, whether it be regional or global! We have a reputation of helping brands to successfully penetrate new markets (especially China), helping with everything from tailoring your product lines to a new market, production consultancy, business matching and finally getting your product into consumers hands through product stocking and distribution. Show less



Occasions Asia Pacific 天機亞太集團

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Associate

  • 2018 - 2019

  When Ms Pansy Ho established Occasions in 1987, she had one definite aim — to make a difference in Hong Kong’s PR industry by introducing professional PR perspectives the territory had never seen. Celebrating its 30th anniversary, Occasions takes pride in honouring this aspiration, hosting over 3,000 massive corporate events and memorable social gatherings in Hong Kong, Macau, Beijing, Shanghai, Guangzhou and Shenzhen. Fashion changes but the personality of Occasions endures. We are as dedicated as ever to offering sophisticated and creative PR campaigns that capture the essence of each client’s ethos. Under the baton of Founder and Chairman Pansy Ho, Managing Director, CEO Michelle Cheng, and Director Yvette Yung, Occasions has gone from strength to strength in Hong Kong and Mainland China. Since December 2016, Occasions has become part of the Mazarine Asia Pacific Group, an integrated luxury communications group with offers in brand consultancy, advertising, events, digital, social media, image and design, and corporate communication. Show less



PLAY Hong Kong

• Entertainment
• 1 - 100 Employee

• Marketing & Communications Executive

  • Oct 2016 - 2017

  Marketing & Communications Executive. PLAY is Hong Kong's premium members nightclub (voted best nightclub 2016). Regularly welcoming A-list acts from around the world, it has become a regular destination for the local and international social scene. Playing host to Dom Pérignon's only licenced Champagne bar in Asia, it is one of the cities most exclusive high-end venues. ---- I began working at PLAY Hong Kong in 2016. I devise and execute all areas of the marketing department as part of a close-knit team. Essentially my role is to establish and maintain sincere relationships with members of the press, Key Opinion Leaders and High Society in order to build a community of valuable and like-minded individuals to enjoy and expand our venues. As part of establishing these relationships, I am in charge of heading up strategic brand partnerships that share our common values and client bases. Working together to plan and execute stunning events that include top-tier brand engagements, fundraisers, openings, private functions and international A-List acts. I am involved from initial client briefings through to artist management and onsite management. Branding and Social Media is, of course, another key element to Marketing & Communications. Working alongside my team to devise and produce airtight, consistent and industry-leading marketing/promotional materials. This includes producing and overseeing all written materials. I also lead up our social media and web development. Planning and implementing a consistent and growing online presence. I also have strong experience in planning and developing modern and reactive websites. Show less



STUDIO Hong Kong

• Entertainment Providers

• Marketing & Communications Executive

  • Oct 2016 - 2017

  Marketing & Communications Executive. STUDIO is one of Hong Kong's premium evening venues and operates a Lounge, Live, Late concept to bring customers from after work drinks through to some of Asia's best Jazz entertainment and finishing with contemporary and cutting edge international DJs. ---- I began working at STUDIO Hong Kong in 2016. I devise and execute all areas of the marketing department as part of a close-knit team. Essentially my role is to establish and maintain sincere relationships with members of the press, Key Opinion Leaders and High Society in order to build a community of valuable and like-minded individuals to enjoy and expand our venues. As part of establishing these relationships, I am in charge of heading up strategic brand partnerships that share our common values and client bases. Working together to plan and execute stunning events that include top-tier brand engagements, fundraisers, openings, private functions and international A-List acts. I am involved from initial client briefings through to artist management and onsite management. Branding and Social Media is, of course, another key element to Marketing & Communications. Working alongside my team to devise and produce airtight, consistent and industry-leading marketing/promotional materials. This includes producing and overseeing all written materials. I also lead up our social media and web development. Planning and implementing a consistent and growing online presence. I also have strong experience in planning and developing modern and reactive websites. Show less



Succinct Solutions

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Sales and Marketing Executive

  • 2014 - 2016

  Succinct Solutions is a bespoke Business Development/ Marketing agency that helps SME's as well as Multi-national Aerospace & Defense Engineering companies to "Learn, Improve & Grow" through focus days & laser targeted marketing activities. My role was to assist in all areas of the business, from our own lead generations through to working with clients on the ground to achieve their business goals, all the while providing real-time/ regular reporting on KPIs. A typical project would involve assisting in running insightful "Focus Days" with clients either in-house or onsite. Clearly defining the business' ultimate goals, we would then clearly document how the business is performing and how it can be improved to meet it's chosen goals through a series of activities and discussions. After the Focus Day, we would have a clear set of goals to reach as well as the specific actions required to achieve them. I was in charge of setting up and implementing all given activities as well as producing/ overseeing the production of all visual/ written collateral. This included: Lead generation, marketing materials, website build, copywriting, creative production, strategic analysis & reporting. This role has allowed me to acquire an extraordinary knowledge in many niche/ highly technical industries and equipped me with a full set of specialist business development skills and expertise in implementing all areas of such skills. Show less



Bespoke Asia

• Hong Kong

• Intern

  • 2013 - 2014

  Events Production Intern: assisted in taking, interpreting and challenging the client brief for a number of top-tier fashion and lifestyle brands, budget management, supplier selection and management (AV / set staging etc), site visits, on site client management, show calling. Events Production Intern: assisted in taking, interpreting and challenging the client brief for a number of top-tier fashion and lifestyle brands, budget management, supplier selection and management (AV / set staging etc), site visits, on site client management, show calling.



Abercrombie & Fitch Co.

• United States
• Retail
• 700 & Above Employee

• Model

  • 2012 - 2013

  The in-store model position is an important part of the in-store experience and represent the brand through personal style, providing customer service and maintaining presentation standards. The in-store model position is an important part of the in-store experience and represent the brand through personal style, providing customer service and maintaining presentation standards.



Freelance

• Cannes, France

• Events Production Assistant

  • May 2011 - May 2012

  During my time living in France, I assisted in the successful execution of a range of private events that took place at the prestigious Cannes Film Festival. Activities included: overseeing bump in/out, supplier sourcing, realising the client brief, strict quality control. During my time living in France, I assisted in the successful execution of a range of private events that took place at the prestigious Cannes Film Festival. Activities included: overseeing bump in/out, supplier sourcing, realising the client brief, strict quality control.



Hollister Co.

• United States
• Retail
• 700 & Above Employee

• Impact

  • 2010 - 2011

  Part-Time Impact team members maintain merchandise flow, filling, and presentation standards throughout the store and the stockroom. Part-Time Impact team members maintain merchandise flow, filling, and presentation standards throughout the store and the stockroom.



Enjoy Models

• Model

  • 2010 - 2011

  Modelling involved going on castings to meet potential clients for photo-shoots and runway work, being prompt and highly presentable was a must. Modelling involved going on castings to meet potential clients for photo-shoots and runway work, being prompt and highly presentable was a must.