Experience

NPR

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Marketing Manager

  • Jul 2021 - Present



Pearson

• United Kingdom
• Education
• 700 & Above Employee

• Marketing Director

  • 2017 - 2021

  Oversee consumer marketing for US and international markets with goals including acquisition, account creation, product and subscription service and site traffic. Campaigns promote product launches, cross-promotions, partnerships, international brand awareness, social engagement and B2B development. Develop original content including video, written stories and marketing materials for omni-channel campaigns. Manage an international team that consist of marketing managers, social media community… Show more Oversee consumer marketing for US and international markets with goals including acquisition, account creation, product and subscription service and site traffic. Campaigns promote product launches, cross-promotions, partnerships, international brand awareness, social engagement and B2B development. Develop original content including video, written stories and marketing materials for omni-channel campaigns. Manage an international team that consist of marketing managers, social media community managers and creative services. Show less



GSN Games

• United States
• Entertainment Providers
• 300 - 400 Employee

• Director, Digital Marketing & Media

  • 2015 - 2016

  Greater Los Angeles Area Oversaw campaign management for original TV primetime programming. Efforts included: -- digital advertising (SEM, SEO, home page takeovers, banner ads, programmatic, sponsored content) -- social advertising (sponsored posts, video advertising, influencer marketing) -- social community growth and engagement (Facebook, Twitter, Instagram, Snapchat, YouTube) -- site traffic growth (gsntv.com, 2nd-screen initiatives) -- email subscriber acquisition & marketing -- partner… Show more Oversaw campaign management for original TV primetime programming. Efforts included: -- digital advertising (SEM, SEO, home page takeovers, banner ads, programmatic, sponsored content) -- social advertising (sponsored posts, video advertising, influencer marketing) -- social community growth and engagement (Facebook, Twitter, Instagram, Snapchat, YouTube) -- site traffic growth (gsntv.com, 2nd-screen initiatives) -- email subscriber acquisition & marketing -- partner promotions -- offline advertising (TV, print, radio, cinema) Highlights: - Led development of Winsanity’s 2nd -screen partner initiative, cable network’s first real-time game & prizing sweeps. Designated Sr. project leader who liaised across stakeholders including Network Ops, Creative, Programming & Ad-Sales to ensure effective coordination Successful launch led to exclusive sponsorship for advertiser, Purina brand. Surpassed industry benchmarks for total subscribers and engagements, including time spent. - Spearheaded multimillion-dollar media campaigns for original primetime programming, which includes overseeing timely completion of deliverables for all GSN platforms and paid media partners including digital, TV, radio, print and events. Contributed to GSN's highest ratings ever in 2015. - Developed and executed messaging strategies that included determining audience targets, writing creative briefs and leading internal/external stakeholder meetings. Reviewed deliverables to ensure messaging and design was aligned. - Liaised with agency for media planning, marketing execution and KPI reporting that resulted in presenting campaign-end recaps and case studies to senior management Show less



Madison Square Garden Entertainment Corp.

• United States
• Entertainment
• 700 & Above Employee

• Rockettes Brand Marketing

  • 2013 - 2015

  Greater New York City Area Oversaw branding and audience development campaigns for Rockettes. Efforts included: - SEM, SEO for Rockettes.com - social community growth & engagement - digital advertising - agency management - site traffic growth and engagement - partnerships & amplification (America's Got Talent, DanceOn) - MSG cross-promotions (Radio City Music Hall, Madison Square Garden, MSG Networks) Highlights: - Led strategic efforts in both organic and paid media to grow social… Show more Oversaw branding and audience development campaigns for Rockettes. Efforts included: - SEM, SEO for Rockettes.com - social community growth & engagement - digital advertising - agency management - site traffic growth and engagement - partnerships & amplification (America's Got Talent, DanceOn) - MSG cross-promotions (Radio City Music Hall, Madison Square Garden, MSG Networks) Highlights: - Led strategic efforts in both organic and paid media to grow social community from 200K to 1.4MM fans, expanded fan base to become younger, national and maintain engagement - Increased Rockettes.com traffic by 200% from prior yr; expanded audience demo & geo - Developed cross-promo plan for national televised appearance on America’s Got Talent that resulted in over 45MM social impressions and 2.5K mentions, most in Rockettes history. - Created sponsorship model for Rockettes first celebrity spokespeople partnership with Unilever. Duties included contract negotiations, creative review and partnership liaison. Show less



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Marketing Manager

  • 2012 - 2013

  Greater New York City Area Oversaw digital marketing efforts to drive email subscriptions, web traffic, partnerships and branding. Efforts included: - SEM, managed strategic efforts to acquire subscribers and drive site traffic - Display advertising, through Google Display Network, Pandora - Traffic initiatives, through content syndication networks and social media - Partnerships, including fashion publications and websites - NBC cross-brand promotions (Bravo, NBC, TODAY show) - Affiliate… Show more Oversaw digital marketing efforts to drive email subscriptions, web traffic, partnerships and branding. Efforts included: - SEM, managed strategic efforts to acquire subscribers and drive site traffic - Display advertising, through Google Display Network, Pandora - Traffic initiatives, through content syndication networks and social media - Partnerships, including fashion publications and websites - NBC cross-brand promotions (Bravo, NBC, TODAY show) - Affiliate marketing Highlights: - Drove marketing efforts to reach subscription goals 5 months ahead of schedule in 2012, an 8% growth year-over-year - Launched traffic campaign on content syndication networks that together drove over 350K unique visitors and 1.3MM page views, which was 10% above goal. This contributed to 7% growth in unique visits and 45% growth in page views year-over-year - Launched affiliate marketing program through Google Affiliate Network and grew affiliate sales to 6% of total Deals purchases Show less



Sprint

• United States
• Telecommunications
• 700 & Above Employee

• Marketing Program Manager

  • 2009 - 2011

  Greater Los Angeles Area Sprint Prepaid Division (Jan. 2010 - Present) Boost Mobile (July 2009 – Dec. 2009) - Develop, execute and manage retention marketing offers across 4 brands during various stages of customers' life-cycle. Worked with agencies on concept, creative and messaging on email, direct mail, outbound calling and SMS communication channels



Nike

• United States
• Retail
• 700 & Above Employee

• Brand Marketing Intern - Digital Media Group

  • 2008 - 2008

  Portland, Oregon Area - Analyzed, developed and presented recommendations on market entry strategy, retention and acquisition marketing, and project management