Director, Product Management, Delivery Platforms

• Aug 2021 - Present

Product Manager

• Jun 2020 - Aug 2021

Developed and brought to market hardware agnostic self checkout and POS products and solutions for superstores, big box stores, and large scale grocers. Components included our self checkout application, mobile attendant app, commerce engine, and standalone commerce services which when combined allow for adaptable, configurable, and scalable implementations. Developed and brought to market hardware agnostic self checkout and POS products and solutions for superstores, big box stores, and large scale grocers. Components included our self checkout application, mobile attendant app, commerce engine, and standalone commerce services which when combined allow for adaptable, configurable, and scalable implementations.

Product Manager

• Aug 2018 - Jun 2020

I lead the success of our mobile app, Transflo Mobile+, as well as its various supplemental features and products; including over 30 white label mobile app solutions. Transflo Mobile+ is the number one mobile app in the transportation industry used by truck drivers to optimize their efficiency. My role focused on widening our gap between us and our competitors, increasing our user growth, improving customer penetration, and exceeding revenue targets. My efforts lead to an over 30% increase in users and revenue year-over-year on our core platform and brought in an additional $700,000 through special projects related to custom integrations, features, and functionalities.

Director of Digital Products

• Feb 2016 - Aug 2018

I was responsible for creating, developing, and implementing digital products and company strategy with a heavy emphasis on data and analytics. I oversaw the day to day operations and fulfillment of all our digital products (TheFlyer.com, 500+ client websites, social media products, mobile apps, SEO Packages, SEM, Banner Ads, etc.) which required leading multiple large scale projects across development teams. I collaborated with Sales Managers to create more efficient structures and processes for their teams to sell, maintain positive client experiences, and align with year to year goals on market share and profitability while continuing to constantly seek out new revenue streams for the future. This also required creating, executing, and running the sales teams' training's on our digital product offerings, our internal digital support resources, and digital marketing as well as running the customer service department.

Digital Products Manager

• Mar 2014 - Feb 2016

My primary responsibility when I started at The Flyer was working with developers to create a hyper-local online classifieds site. After the site was launched I was in charge of its overall management as well as the management of all website products while working with our sales managers to develop strategies to ease our reps and customers into the world of digital advertising. My duties also included training all sales staff on our website products and insuring that our reps are armed with the right tools to meet their digital sales goals in addition to my responsibilities with the ever evolving TheFlyer.com. Through my efforts we expanded our product offerings on our website (classified upgrades, apps, subscriptions, banners, affiliates) and launched new products including email marketing, customer websites, SEO services, eCommerce solutions, social media management and advertising, text marketing, and digital campaign management.

Web Product Coordinator and Business Development

• Jul 2011 - Feb 2014

Began at Friday Media Group in charge of North American sales and product for a global classifieds website. After increasing content by more than 400% and US sales by more than 200% I was transferred over to work on a US based classified site where I quickly excelled to become the top content and sales performer. I was able to acquire and manage over 100 clients while continuing to be the North American product lead on two web properties. From there I was put in charge of hiring and facilitating the development of a content acquisition team and transforming them into a sales team. With this team I was responsible for leading the product launches of 6 websites and overseeing the management of those sites.

Operations Intern

• 2011 - 2011

Marketing and Management Research Assistant

• 2009 - 2010

Coliseum Intern

• 2009 - 2009

Assistant

• 2006 - 2009