Vice President Operations

• Dec 2006 - Present

Build production timelines to meet clients needs Venue Procurement for events. Provide budget analysis Hiring of all event staff Supply all RFP’s for vendor selections Build production timelines to meet clients needs Venue Procurement for events. Provide budget analysis Hiring of all event staff Supply all RFP’s for vendor selections

Sales Specialist

• Apr 2020 - Jan 2021

Account Executive

• Mar 2018 - Aug 2019

Worked closely with dispensary owners and purchasing managers to get new brands and existing brands onto their shelfs. Also provided in store marketing and brand ambassador services when needed. Worked closely with dispensary owners and purchasing managers to get new brands and existing brands onto their shelfs. Also provided in store marketing and brand ambassador services when needed.

Account Executive

• Mar 2018 - Aug 2019

By connecting brands we trust to opportunity, we enlighten, educate and safely transport your product to our vast distribution network. We provide our audience with the products they need to stay on the cutting edge of industry innovations. Also provided in store marketing and brand ambassador services when needed. By connecting brands we trust to opportunity, we enlighten, educate and safely transport your product to our vast distribution network. We provide our audience with the products they need to stay on the cutting edge of industry innovations. Also provided in store marketing and brand ambassador services when needed.

National Account Manager

• Feb 2017 - Feb 2018

● Maintain and prospect national level accounts for 7 regional magazines. ● Maintain a book of business while using a CRM. ● Attend Business to Business expos and and educate brands on importance of marketing to the right person at the right time. ● Attend consumer based festivals to prospect for future advertisers. ● Maintain booths at both B2B & B2C events. ● Maintain and prospect national level accounts for 7 regional magazines. ● Maintain a book of business while using a CRM. ● Attend Business to Business expos and and educate brands on importance of marketing to the right person at the right time. ● Attend consumer based festivals to prospect for future advertisers. ● Maintain booths at both B2B & B2C events.

Multimedia Account Executive & Digital Sales Planner

• Feb 2016 - Feb 2017

● Work in partnership with sales team to develop, price, and prepare multi-platform digital proposals. ● Create plans that are accurate, creative, and strategic, while maximizing revenue and meeting the objectives and expectations of the sales team and their client in a timely manner. ● Develop creative solutions in order to bring in new advertisers and/or get new campaigns booked. ● Provide day to day support to digital sales teams through the development of media plans, decks, and marketing collateral. ● Serve as primary liaison between clients and Ad Operations to ensure campaigns launch on time and deliver in full by actively overseeing delivery and revising or optimizing plans as necessary to exceed client expectations. ● Stay abreast of industry news and competitive sites. Show less

Digital Media Specialist

• Nov 2009 - Aug 2014

Southern California News Group / Digital First Media Digital Advertising Campaign Manager West Covina, CA Nov 2009 - Aug 2014 Engineer, manage and retain advanced digital advertising campaigns across multi- platforms to maximize ROI. Platforms include Digital Display (desktop and mobile), Search, Social, Video, Email Marketing, Yahoo, Content Marketing, Print and Direct Mail. Responsible for the initial set up for Paid Search campaigns which included researching relevant keywords and structuring the different ad groups along with different variations to A/B test. Daily and Weekly optimization of all advertising products to ensure campaigns are pacing correctly and performing well above national averages. Setting up analytics to track attribution, post click and post view conversions through the use of Retargeting, View-Through and Conversion Pixels. Creating and managing UTM codes and their implementation and setting up call tracking phone numbers. Monitor campaign performance metrics to ensure the advertiser's goals are achieved. This includes analyzing results for campaign optimization, identifying upsell opportunities and creating reporting. On the optimization side I was also responsible for creating the advertiser's profiles for display advertising on desktop and mobile utilizing broad and narrow targeting strategies through AppNexus, Rubicon, OpenX and Yahoo. Work in tandem with the Digital Sales Leaders to identify and review top prospects to maximize sales pipeline potential. Show less

Ad Taxi Campaign Manager

• Nov 2009 - Aug 2014

• Engineer, manage and retain advanced digital advertising campaigns across multi-platforms to maximize ROI. • Platforms include Digital Display (Desktop & Mobile), Search, Social, Video, Email Marketing, Yahoo, Content Management, Print and Direct Mail. • Responsible for the initial set up of Paid Search campaigns which included researching relevant keywords and structuring the different ad groups along with different variations to A/B test. • Daily and Weekly optimization of all advertising products to ensure campaigns are pacing correctly and performing well above national averages. • Setting up analytics to track attribution, post click and post view conversions through the use of Re-Targeting, View-Through and Conversion Pixels. • Creating and managing UTM codes and their implementation and setting up call tracking phone numbers. • Monitor campaign performance metrics to ensure the advertiser’s goals are achieved. • This included analyzing results for campaign optimization, identifying up-sell opportunities and creating reporting. • On the optimization side I was also responsible for creating the advertiser’s profiles for display advertising on desktop and mobile utilizing broad and narrow targeting strategies through AppNexus, Rubicon, OpenX and Yahoo. • Work in tandem with the Digital Sales Leaders to identify and review top prospects to maximize sales pipeline potential. Show less

Automotive Account Executive

• Sep 2003 - Apr 2009

Retain and grow advertising revenue in a designated geography of automotive dealers. Build comprehensive marketing plans to increase potential sales and service traffic to dealers. Retain and grow advertising revenue in a designated geography of automotive dealers. Build comprehensive marketing plans to increase potential sales and service traffic to dealers.

Sales Associate

• 2001 - 2003