Digital Fundraising Officer

• Nov 2020 - Present

- Multi-channel fundraising performance coordination, management and optimization - Grasp latest environmental issue trend, develop storytelling strategy and arrange multichannel output - Create reports for analysis and manage a huge database on Salesforce and Salesforce Marketing Cloud to improve conversion - Write and create compelling email and social media content to drive conversion - Develop digital marketing plans with Regional Digital Fundraising Manager to pursue KPIs - Speaker at Festival del Fundraising 2022 from Italy and Fundraising Online (FRO2021) on behalf of GPEA Show less

Assistant Digital Solution Manager

• Jun 2020 - Sep 2020

Analyzed big data for marketing strategies and business development Formulated proposals and generate reports based on digital marketing trends Proposed and designed event, campaigns, and projects in promoting clients’ products Assisted sales team in pitching with data analysis Analyzed big data for marketing strategies and business development Formulated proposals and generate reports based on digital marketing trends Proposed and designed event, campaigns, and projects in promoting clients’ products Assisted sales team in pitching with data analysis

Account Manager

• Jan 2019 - Jun 2020

Specialized in Search Engine and Social Media projects and have handled over 30 projects in different services with ad budget over $3M. Strong in strategic planning and execution in Influencer Marketing & China Marketing. On-going monitored and optimized the performance of digital marketing performance according to clients’ planning, budgeting and target. Experienced in brand building, content and product marketing. Involved in knowledge sharing with teammates and work closely with Sales Team on project pitching. Client profiles under my management include finance, beauty, education and IT. Show less

Business Development Executive

• Jul 2018 - Dec 2018

Compliance Intern

• Jan 2018 - Feb 2018

Assisted in the dissemination of quality compliance advice based on the prevailing company and group policies (e.g. account opening, KYC procedures, AML procedures, FATCA etc., conducted and reported on compliance monitoring on a timely basis. Assisted in the dissemination of quality compliance advice based on the prevailing company and group policies (e.g. account opening, KYC procedures, AML procedures, FATCA etc., conducted and reported on compliance monitoring on a timely basis.

Internship of Corporate Services Department

• Jan 2017 - May 2017

Conducted preparation work for shareholder meetings including meeting logistics, system set up and registration plan. Managed shareholder registration and vote counting at shareholder meetings. Managed shareholders' database and distributed share options. Conducted preparation work for shareholder meetings including meeting logistics, system set up and registration plan. Managed shareholder registration and vote counting at shareholder meetings. Managed shareholders' database and distributed share options.

Assistant Market Researcher

• Jul 2015 - Aug 2016

Identified and interviewed participants to obtain data for a research project. Collected, coded and entered study information into a database and assisted in data compilation. Edited questionnaires for completeness, legibility and accuracy. Identified and interviewed participants to obtain data for a research project. Collected, coded and entered study information into a database and assisted in data compilation. Edited questionnaires for completeness, legibility and accuracy.