Experience

Poppy's Tech Aid LLC

• United States
• Marketing Services
• 1 - 100 Employee

• Founder and CEO

  • Feb 2022 - Present

  Trenton, New Jersey, United States https://www.poppystechaid.com/



Customer Data Automation

• United States
• Think Tanks
• 1 - 100 Employee

• Member

  • Feb 2023 - Present



Unreal Digital Group

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing Technology

  • Jan 2021 - Jan 2022

  Seattle, Washington, United States



Spear Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Automation Specialist

  • Oct 2018 - Dec 2020

  San Francisco Bay Area • Salesforce Certified Pardot Consultant and Pardot Specialist • Marketo Certified Expert (MCE) • HubSpot Inbound, Email Marketing and Social Media Certified • Plan, execute, test and report for various marketing automation campaigns (including but not limited to inbound, lead nurturing, lead scoring and lead management) • Provide reporting and analysis on program performance data and funnel attribution • Monitor and continually improve campaigns (iteration… Show more • Salesforce Certified Pardot Consultant and Pardot Specialist • Marketo Certified Expert (MCE) • HubSpot Inbound, Email Marketing and Social Media Certified • Plan, execute, test and report for various marketing automation campaigns (including but not limited to inbound, lead nurturing, lead scoring and lead management) • Provide reporting and analysis on program performance data and funnel attribution • Monitor and continually improve campaigns (iteration, A/B testing) • Collaborate with sales ops in regard to CRM integration within the marketing automation platform • Research and execute various 3rd-party integrations based on clients’ martech stack needs • Troubleshoot Pardot and HubSpot issues in a timely and thorough manner • Recommend best practices within the respective marketing automation platform and CRM • Stay up-to-date on current marketing automation trends, best practices and strategies Show less



Square 2

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Operations Specialist

  • Dec 2017 - Sep 2018

  Greater Philadelphia Area • HubSpot Administrator. Worked directly with internal team strategists and external client representatives in order to complete project. • Set up email and other marketing initiative campaigns in HubSpot, Marketo and Pardot in addition to creating a personal QA process for each tool. Produced marketing reports to monitor campaign performance. • Built out Landing Pages and Forms using existing templates. Edited HTML and CSS to match client needs/expectations. Created and edited… Show more • HubSpot Administrator. Worked directly with internal team strategists and external client representatives in order to complete project. • Set up email and other marketing initiative campaigns in HubSpot, Marketo and Pardot in addition to creating a personal QA process for each tool. Produced marketing reports to monitor campaign performance. • Built out Landing Pages and Forms using existing templates. Edited HTML and CSS to match client needs/expectations. Created and edited properties based on client strategy. • Conducted: Database Clean Ups, System Audits, Best Practices Presentations and Initial Setups (of marketing automation software). • Advanced familiarity of respective processes and procedures for client marketing efforts. Show less



InstaMed, a J.P. Morgan company

• United States
• Information Technology & Services
• 300 - 400 Employee

• Marketing Analyst

  • Jun 2016 - Dec 2017

  Greater Philadelphia Area • Pardot Administrator. Worked directly with consultants in order to complete implementation. • Data preparation in support of call campaigns for account management and business development. • Systematic analysis in order to gather data which assists in determining customer analytics insights. • Advanced knowledge of data model as well as the ability to work with multiple data sources. • Monitor all external email communication using Pardot (formerly Hubspot) as… Show more • Pardot Administrator. Worked directly with consultants in order to complete implementation. • Data preparation in support of call campaigns for account management and business development. • Systematic analysis in order to gather data which assists in determining customer analytics insights. • Advanced knowledge of data model as well as the ability to work with multiple data sources. • Monitor all external email communication using Pardot (formerly Hubspot) as the marketing automation software. Show less



Information Security Media Group (ISMG)

• United States
• Technology, Information and Media
• 100 - 200 Employee

• Marketing Operations Associate

  • Apr 2015 - Jun 2016

  Princeton, NJ • Analyzed over 100 vendor advertising lead generation programs. Completed research projects and created mailings via HTML to serve clients. Conducted data mining type processes on a daily basis. • Comprehensive Database Management and Migration from Internal CMS to Marketo. • Brand Development, Website traffic growth, Website user experience and Analytical Tracking. • Worked closely with the Development Team to improve website processes/operations. Hunted for bugs as… Show more • Analyzed over 100 vendor advertising lead generation programs. Completed research projects and created mailings via HTML to serve clients. Conducted data mining type processes on a daily basis. • Comprehensive Database Management and Migration from Internal CMS to Marketo. • Brand Development, Website traffic growth, Website user experience and Analytical Tracking. • Worked closely with the Development Team to improve website processes/operations. Hunted for bugs as well as website improvements. Noted & Tracked issue(s) by using Atlassian's JIRA Software. • Responded to Customer Support Emails (i.e unsubscribe requests, password resets, etc.) • Fully Trained & Continued to Strategically Advise/Direct a group of five individuals ('Data Team') whom worked remotely. 'Data Team' supported lead generation programs in a variety of ways. Show less



Harte Hanks

• United States
• Advertising Services
• 700 & Above Employee

• Freelance Marketing Consultant

  • May 2014 - Jun 2014

  Greater Philadelphia Area • Directed Abandoned Cart Analysis for 50 retailers needed for CRM Conference presentation. • Created Test Scenario and initiated engagement via email to determine results of study. • Transformed data into comparable insights by creating quadrant/wave charts. • A/B Testing, Email Analysis, Measuring Click Rates. Helped ensure accuracy of relevant data.



Harte Hanks

• United States
• Advertising Services
• 700 & Above Employee

• Marketing Intern

  • Jun 2013 - Aug 2013

  Yardley, PA • Led Social Media Audit for a major luxury car brand while comparing their direct competitors. • Completed Excel Scorecard comparing which variables stood out amongst individual dealers. • Conducted in-depth proofing of scorecard to determine key indicators and possible errors. • Analyzed social media performance/presence for over 1,200 dealers in the United States.