Experience

Indiana Farm Bureau, Inc.

• United States
• Farming
• 100 - 200 Employee

• Managing Editor - Digital and Video Content

  • Oct 2019 - Present

  •Develop and implement social media strategy as part of an annual marketing plan. •Write and upload content to social channels.•Maintain and update INFB website.•Develop video content for social media channels, events and to highlight INFB programs. •Create and update content for FBTV, an internal communications tool at INFB.•Assist with INFB annual meeting and events.

• Public Relations Manager

  • Jul 2017 - Oct 2019

  •Developed and implemented an annual Public Policy communications plan to support the PPT, which included media relations, social media, video, direct mail and email marketing communications.•Presented the Public Policy Team with creative communications ideas to raise the profile of the team and its efforts on behalf of INFB members and the general public on a timely and ongoing basis.•Maintained strong ties to Indianapolis political and government reporters to position the PPT team and INFB leaders as expert resources for media stories.•Established relationships with local newspapers throughout Indiana. •Wrote and edited news releases, emails, newsletters and news stories in support of INFB positions.•Communicated regularly with INFB county leaders to make them aware of major legislative and regulatory developments through current news advisories and speaking points.•Ensured videos and photos of members and PPT staff working on behalf of INFB are available through the INFB website and social media outlets.•Built and maintained strategic relationships with legislative media staff and communications staff of state and federal elected officials.•Created and updated content for FBTV, an internal communications tool at INFB.•Coordinated member participation in legislative events.•Assisted with INFB annual meeting and events. Show less



rEvolution

• United States
• Advertising Services
• 100 - 200 Employee

• Community Manager

  • May 2016 - Jul 2017

  •Worked to meet marketing goals of Continental Tire and General Tire brands •Administered client social media sites, gathered content and wrote social media copy •Provided updates to client accounts on social media platforms such as Facebook, Twitter, Instagram and others •Analyzed performance, and participated in the development of social media strategy •Assisted in setting up sponsorship-related promotions for client brands •Handled paid social promotion of content for client brands •Managed email marketing database of over 150,000 consumers Show less



Angi

• Software Development
• 700 & Above Employee

• Social Media Specialist

  • Jul 2015 - May 2016

  •Monitored Angie’s List Facebook, Twitter and Google+ pages with Hootsuite to interact with those who reach out to the company•Monitored and responded to comments left on articles•Wrote copy for Facebook, Twitter and Google+•Maintained the company’s crisis communication plan •Conceptualized and implemented contests for social outlets•Assisted in strategic planning for social media outlets to align with marketing goals•Curated content to be shared on social channels•Drove traffic to Angie's List site by using content selected based on SEO trends•Wrote copy for ads that run on Facebook•Maintained a network of brand ambassadors, guiding them as social representatives of the company Show less

• Social Media Moderator

  • Feb 2015 - Jul 2015

  •Monitored Angie’s List Facebook, Twitter and Google+ pages with Hootsuite to interact with those who reach out to the company•Monitored and responded to comments left on articles•Wrote copy for Facebook and Twitter•Created and maintained the company’s crisis communication plan•Conceptualized and implement contests for social outlets

• Staff Writer

  • Feb 2013 - Feb 2015

  •Prepared articles for monthly magazines to be distributed in multiple regions, as well as online•Conducted interviews with industry experts •Used multi-tasking skills to complete up to four projects at once to meet deadlines•Researched consumer issues by searching databases and reporting on suggested stories•Wrote and published eight to 10 articles each week to generate customer traffic•Generated organic traffic by using keywords, trending topics and searchable terms•Pitched five to 10 story ideas in bi-weekly brainstorm sessions Show less



Indiana Farm Bureau Insurance

• United States
• Insurance
• 700 & Above Employee

• Life Services Specialist

  • Feb 2006 - Feb 2013

  •Updated and maintained life policies for up to 30 clients a day •Worked on a team of six members to ensure policies were kept current •Met daily quota for tasks that needed to be completed •Updated and maintained life policies for up to 30 clients a day •Worked on a team of six members to ensure policies were kept current •Met daily quota for tasks that needed to be completed