Experience

Hammacher Schlemmer

• United States
• Retail
• 100 - 200 Employee

• Buyer

  • Sep 2022 - Present



Really Good Stuff, LLC

• United States
• Retail
• 1 - 100 Employee

• Category Merchandise Manager

  • Mar 2019 - Sep 2022



Excelligence Learning Corporation

• United States
• Higher Education
• 200 - 300 Employee

• Buyer/Category Manager

  • Mar 2019 - Sep 2022

• Category Buyer

  • Mar 2019 - Sep 2022



NYC Department of Education

• United States
• Primary and Secondary Education
• 700 & Above Employee

• Business and Operations Manager

  • Sep 2018 - Mar 2019



Bull and Barrel

• Brand Marketing Consultant

  • Sep 2017 - Sep 2018

  ● Responsible for development and execution of marketing and sales initiatives for Beer Brewery, selling for distribution: cans and kegs as well as entry into bars/restaurants.● Established and maintained in store client relationships, account management/retention, campaign performance, and product up-sells● Worked with major distributors to develop mass targeted campaigns incorporating new product launches into larger retail stores in CT and NY ● Oversee all aspects of off-premise activities and programming, including ensuring maximum market penetration, brand awareness, sell-through, training and supervising area managers and distributor sales staff, program analysis, providing client service, conducting sales meetings, and developing strategic business plans.



Fairfield Processing Corporation

• United States
• Manufacturing
• 1 - 100 Employee

• Product Manager

  • Nov 2013 - Aug 2017

  Makers of Poly-Fil - America's Favorite Craft Stuffing, and Nature-Fil - made from renewable resources such as bamboo, cotton, and corn. With a portfolio of craft fiber fills, bead fillers, quilt battings, pillow forms and foams, Fairfield brings softness and comfort into the lives of all. The company is a market leader in the DIY Craft, Hobby and Sewing markets, also serving the Medical, Audio, Pet and Home Improvement markets with diverse products and services. Makers of Poly-Fil - America's Favorite Craft Stuffing, and Nature-Fil - made from renewable resources such as bamboo, cotton, and corn. With a portfolio of craft fiber fills, bead fillers, quilt battings, pillow forms and foams, Fairfield brings softness and comfort into the lives of all. The company is a market leader in the DIY Craft, Hobby and Sewing markets, also serving the Medical, Audio, Pet and Home Improvement markets with diverse products and services.



Fosina Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Account/Brand Manager

  • Apr 2009 - Jun 2013

  Fosina Marketing is a full-service digital marketing agency powered by award-winning direct-to-consumer leaders and a new generation of interactive innovators. Specialize in multi-channel marketing strategies to introduce new customers to the brand’s serviced deploying innovative marketing, media, creative and fulfillment solutions that reward our clients with superior results.Brand Manager 2009-2013• Acted as primary liaison with multiple clients, maintaining contact on a daily basis to resolve concerns, facilitate communication, and ensure satisfaction.• Clients included: Gevalia Coffee, Dr. Seuss Book Club, Disney Book Club and Proactiv Skin Care • Effectively market and promote membership programs to consumers online and offline using the following Medias, CPA Incentive Marketing, Non Incentive Display Marketing, Email Marketing, Lead Generation, Social Media, Telemarketing and Print Media• Determined project scope and collaborated with team members to develop project plan, including schedules and budgets of up to 150M new members each year.• Increased yearly starter total by 50% from 2011 to 2012 on the Dr. Seuss and Disney Book Clubs resulting in a substantial ROI from top client• Monitor and track daily test performance data to quickly and accurately make recommendations and decisions to the client that can help utilize test learning’s to move the business forward• Work as a team with Senior Management and Department Staff on launching new products to market• Provide performance reporting of budget totals vs. actuals providing the client with a snapshot of how campaigns are performing at any given time vs. monthly budget goals and yearly budget goals.• Work with clients on all aspects of creative strategy and implementation by developing creative brief strategy around marketing plan, reviewing all rounds of creative, gaining an understanding of client logic as to ensure a quick and seamless transition from creative to promotion launch.



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Associate Brand Manager

  • Sep 2007 - Aug 2008

  • Responsible for developing and implementing product line specific plans with strategies and tactics designed to meet or exceed Senior Management and Scholastic corporate objectives• Responsible for setting marketing budgets as well as monthly reconciliations with $1.3 million in Ad Spend• Responsible for multiple product campaign management: making sure campaigns are planned, executed and tracked within all existing media channels (Web, Direct Mail, Co-ops)• Worked on a series of “special projects” including setting up relationships with outside vendors such as Toys R Us, QVC, and the Disney Shopping site, which will bring in over $1.1 million in annual sales and broaden the products’ range of customers.• Developed new marketing, financial and operational processes to implement changes in our existing product configuration procedure in an effort to gain warehouse efficiencies and reduce overall cost to the company

• Marketing Associate

  • Jan 2005 - Sep 2007

  -Responsible for the creation of promotional materials including creative work requests for multiple product lines-Responsible for assisting in campaign results tracking-Issued fulfillment specification memos, companywide per promotion to ensure warehouse, credit/collections and customer service are all executing under the same marketing promotional plan.

• Customer Service Representative

  • Oct 2003 - Jan 2005

  -Quickly develop rapport with clients, uncover their objections and use product knowledge and persuasion to close the sale-Provide direct marketing sales and support, present clients with the benefits and advantages of various product lines