Social Media Manager

• Aug 2023 - Present

Senior Social Media Manager

• Dec 2022 - Jun 2023

- Serve as a thought partner to the Head of Paid Social - Increase the team’s bandwidth for partnering with clients, particularly across Facebook and TikTok Ads - Manage day-to-operations in accounts in accordance with recurring processes and client-defined growth goals - Manage a series of weekly analysis and performance documentation-related tasks - Serve as a thought partner to the Head of Paid Social - Increase the team’s bandwidth for partnering with clients, particularly across Facebook and TikTok Ads - Manage day-to-operations in accounts in accordance with recurring processes and client-defined growth goals - Manage a series of weekly analysis and performance documentation-related tasks

Paid Social Media Manager

• Nov 2021 - Dec 2022

- Plan, Build, Execute and optimize best-in-class paid social campaigns against customers business goals - Managing, in a timely fashion, all delegated activity, whilst adhering to department best practices, processes, and methodologies. - Analyzing the performance of campaigns and facilitating campaign optimizations in order to hit and exceed client expectations and KPIs. - Paid Social Media Planning the ability to build logical media plans against Fixed Budgets, Fixed KPIs or Reach & Frequency Methodologies - Supporting the production and delivery of client-facing reports, studies, and presentations to LQ Digitals high standards. - Activating campaigns through industry-leading ad-tech platforms on native channel ad managers. - Working cross-functionally with other paid media and creative teams, or freelancers, to ensure campaign learnings are shared and executed optimally. - Deliver on actual customer results, accountable that clients are satisfied and meeting their objectives. - Contribute to new business pitches, where required. Show less

Digital Marketing Strategist

• Feb 2020 - Nov 2021

Provide digital marketing strategy and recommendations for growth in both B2C and B2B sales and awareness. - Develop, manage, and update websites for both Renlita and EVO-DOORS brands - Create content such as videos, pictures, and copy for social and blog posts. - Work with sales and executive teams to craft digital strategies to meet revenue and awareness goals - Innovate strategies to reach target markets and grow and maintain brand position - Create, manage and update social media ad content and strategies - Manage social media and digital advertising expenses from Facebook, Instagram, Pinterest, Google and Bing. - Report and analyze expeditures to management providing ROAS information as well as awareness and reach metrics - Refine targeted audiences and market segmentation strategies - Manage Google Tagging and Facebook Pixel analysis providing direct feedback on ad effectiveness - Create branding materials for distributors, tradeshows, and consumers in the form of brochures, direct mailers, and email branding. - Work with Sales Team to provide polished email campaigns and communication tracking - Build and manage a sales tracking tool for following marketing sales funnels from click to sale Show less

Digital Marketing Director

• Apr 2019 - Feb 2020

Responsible for a variety of digital marketing efforts including but not limited to: social media marketing, Facebook Ad management, content marketing and writing, email marketing and lead generation Learn new industries and new business types quickly and apply this knowledge to digital marketing initiatives Provide recommendations and execute strategies for new marketing services Participate in monthly client analytics reviews to assess key marketing metrics, conversions, revenue tracking and other goals Stay current with social media, email marketing, content writing and other digital marketing industry trends and developments Communicate with the Osky Blue Marketing, Account Management and Executive Teams on marketing projects, timelines and results Show less

Senior Paid Search Advertising Analyst - Contractor

• Mar 2019 - Apr 2019

Assist in maximizing campaign exposure to a target audience. Create compelling ad copy within search engine specs, with continued testing of creative appeals, messaging and brand positioning. Develop a spending strategy across keyword groups and engine partners. Daily bid-management per keyword/ad-group and general placement of client budgets. Execute testing strategies across all major campaign assets or controls for success. Portfolio management of individual keywords, set against various metrics and benchmarks of success. Ensure that paid search campaigns are properly launched and maintained Traffic and implement production sheets for search engine partners such as Google and Bing. Understand client goals and how to maximize those measures of success through tactical strategies and technologies. Generate and assemble internal reports, including front end data and backend accountability. Careful attention to salient metrics and price points. Maintain and optimize client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis. Relationship management and strategic guidance on campaigns between account manager and client manager. Show less

Digital Marketing Manager

• Jul 2018 - Mar 2019

Develop a digital marketing strategy in close collaboration with the leadership team, and translate it into actionable steps. Manage social media strategy, website design, email strategy, for 6 Harley Davidson dealerships across Texas and the Lucky Penny Cycles brand. This includes: - Cross manage, train and work with the Ambassadors of Fun at each location to develop best practices and manage social media ads. This also includes training on Google Analytics to determine the effectiveness of our social media ads and presence. - Increasing customer base both online and in person using social media and digital content, including Google Ads and Email Campaigns. - Increasing website traffic - Increasing sales and information leads from all sources - Boosting lead conversion rates - Thinking up, execute, and optimize online marketing campaigns - Tracking views, likes/fans/etc, reach, leads, information requests, reviews, conversions, etc. and recommend strategies to maximize growth Show less

Social Media Coordinator - Team Lead

• Mar 2018 - Jul 2018

Create, administer and service the company’s social media marketing strategy for the South Central Region (includes Texas, Kansas and Oklahoma): - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification -Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action -Set up and optimize company pages within each platform to increase the visibility of company’s social content -Moderate all user-generated content in line with the moderation policy for each community -Create editorial calendars and syndication schedules -Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information -Collaborate with other departments to manage reputation, identify key players and coordinate actions Show less

Performance Strategist

• Sep 2017 - Mar 2018

• Build rapport and trust with the client. Reviews and consults on more complex products such as SEM and SEO to clearly define product and process expectations • Onboard new clients - this includes the entire setup, build, load & launch of SEM and PPC program. • Works with client to fully understand client's business strategy and advertising specific value metrics. • Call requires full knowledge of digital products & high digital expertise in order to engage and educate client, emphasize expectations & maximize overall client experience and satisfaction. Completes pre-review of all live products in preparation for MONTHLY reviews with client. • This responsibility requires full knowledge of client advertising program and understanding of results expected and achieved, and the ability to discuss increases, decreases, or changes to clients advertising program. • Educate client, provide recommendation, and implement program changes to increase overall digital performance. • Monthly optimization of Premium SEM program to drive the optimal results for the client. • Schedules and facilitates reviews of other products, leveraging internal or external experts when needed. • Have full understanding of product and exhibit product knowledge and digital expertise in order to educate client, build on client enthusiasm and confidence regarding purchase. Assist in training of new employees through side by side demonstrations of daily activities. Show less

Digital Marketing Specialist

• Dec 2014 - Sep 2017

-Manage FaceBook, Twitter, Youtube, LinkedIn, and Instagram communities and create engaging and unique posts using the Hootsuite Platform. - Plan and create digital marketing strategies and artwork. - Design and create both digital and print brochure's and marketing materials using Adobe InDesign. - Create and manage e-mail campaign's using SendGrid. -Create, manage and report FaceBook ad's through FaceBook's Ad Manager tool. -Edit and clean up photos with Adobe PhotoShop -Edit installation guide video utilizing Adobe Premier Pro CC and Adobe After Effects. Responsibilities -Answer incoming phone calls and enter in product orders into QuickBooks -Answer Emails with any questions and/or orders -Help with outgoing shipping at the end of the day -Answer incoming Chat questions using the Olark Platform -Manage website, including product activation and content utilizing Magento Community and Simple Helix -Manage eBay and Amazon listings using ChannelAdvisor -Create and manage SEO for the website and product listings Show less

Sample Specialist

• May 2013 - Dec 2014

• Administers the logistics and movement of sample merchandise for the eCommerce Team; makes requests for merchandise samples as need to support various non-mailer functions including provides sample status updates for Key Stakeholders Meetings. • Partners with Front-Line Visual groups; attending meetings pertaining to stage sets, and outfitting of non mailer; coordinates Proof Flash Catalogs with Product Ops Coordinator• Maintains Sample Closet and filter older samples to Company Store as needed• Partners with Merchants on Finalizations (Style-Outs) and Mailer reviews; updates and communicates changes as needed. • Assists DTC Merchants with outfitting for non-mailer Merchant Finalizations (Style-Outs)• Serves as a liaison between Operations and Merchandising on Site Reviews provides changes relative to product set up• Serves as liaison between the Call Center and eCommerce Operations• Creates presentation decks and informational packages for all special projects• Performs Site QA and reports findings to business partners as needed• Distributes inquiries from Copy Team to appropriate business partner. Show less

Mail Attendant

• Aug 2011 - May 2013

• Partner with the sample management team to help prioritize incoming samples for expedient delivery• Delivering and sorting outgoing and incoming mail from USPS, DHL, FedEx, and UPS • Partner and support Merchandising, Design, E-Commerce, and Mailer teams by tracking down lost or missing samples utilizing the R.F.I.D sample management tool• Process packages using the FedEx Ship Manager tool. • Responsible for handling email requests when available• Communicate and provide sample status updates to merchant and design teams. • Organize and distribute stagesets, inchic, updates and other mail pack items to stores and HQ associates; as well as distributing catalogs/mailers to vendors and select associatesMaintain constant communication with store operations to facilitate the opening and closing of stores and delivery and content of mail packs. Show less

Product Support Agent I

• Feb 2010 - Apr 2011

Received inbound phone service requests from property management professionals requiring assistance with RealPage software products. • Full-time on phone support of RealPage products • Accurately document and record issues within the CRM tool • Provide a high first call resolution rate for client issues • Achieve or exceed minimum service level requirements set forth by management • Gain ‘Skills Certification’ in assigned product support areas • Perform administrative duties as required Show less

Correctional Officer III

• Mar 2009 - Jan 2010

Managed the custody and care of offenders assigned to the Texas Department of Criminal Justice: • Monitor and document inmate progress • Supervise 120 inmates during each shift • Track and monitor visitors to prison property • Manage security searches for contraband • Complete accurate and detailed daily paperwork on prisoners Managed the custody and care of offenders assigned to the Texas Department of Criminal Justice: • Monitor and document inmate progress • Supervise 120 inmates during each shift • Track and monitor visitors to prison property • Manage security searches for contraband • Complete accurate and detailed daily paperwork on prisoners

Inside Sales Associate

• Oct 2008 - Feb 2009

Supported the Sales department by performing a variety of support tasks: • Supported customer inquiries and product support • Processed sales invoices against inventory • Filed purchase orders and invoices • Product support via phone • Take equipment orders over via phone, email or fax • Back up warehouse employees when needed Supported the Sales department by performing a variety of support tasks: • Supported customer inquiries and product support • Processed sales invoices against inventory • Filed purchase orders and invoices • Product support via phone • Take equipment orders over via phone, email or fax • Back up warehouse employees when needed