Experience

Rio Grande Pacific Corporation

• United States
• Truck Transportation
• 1 - 100 Employee

• Director of Marketing And Business Development

  • Dec 2022 - Present

  ▪️Reform supply chain management across regional freight railroads. ▪️Analysis of project proposals for a new freight line project with a budget exceeding one billion in initial funding. ▪️Business process analysis of current systems for drafting proposals, communicating with vendors, and restructuring cross-functional communication protocol between management at local field offices and corporate. ▪️Editing and approval of all marketing deliverables including digital… Show more ▪️Reform supply chain management across regional freight railroads. ▪️Analysis of project proposals for a new freight line project with a budget exceeding one billion in initial funding. ▪️Business process analysis of current systems for drafting proposals, communicating with vendors, and restructuring cross-functional communication protocol between management at local field offices and corporate. ▪️Editing and approval of all marketing deliverables including digital designs and branding material. Show less



DFW Door Repair

• United States
• Individual and Family Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Feb 2021 - Dec 2022

  • Reform business process and workflow to optimize customer journey through Zapier and low-code automation • Creating a fully digital customer experience through Calendly, Box, Asana, and ZohoForms to create branded digital booking links • Improving customer journey and reducing back end monthly tasks by 15,000 tasks per month through automated parsing and triggers • Reforming business process by assigning new workflows to various departments in order to improve accuracy of… Show more • Reform business process and workflow to optimize customer journey through Zapier and low-code automation • Creating a fully digital customer experience through Calendly, Box, Asana, and ZohoForms to create branded digital booking links • Improving customer journey and reducing back end monthly tasks by 15,000 tasks per month through automated parsing and triggers • Reforming business process by assigning new workflows to various departments in order to improve accuracy of customer updates and thus satisfaction • Manage customer estimates, scheduling, and inquiries for new quotes • Manage Google Ads account through KPI's, keyword testing, competitor research, and A/B testing • Perform IT tasks for new hires • Communicate with customers for updates and update tasks in Asana • Build new forms for field work that actively change according to the to the user's journey • Manage all databases and organize information through shared Google Sheets Show less



Transparent Marketing TX

• Advertising Services

• CEO & Digital Marketing Consultant

  • Oct 2018 - Jul 2020

  Fort Worth, Texas, United States • Assisted with optimizing website structure. • B2B marketing to obtain new clients. Full use of Asana, Slack, Gsuite, and other CRM’s. • Performed market research to identify demographics, potential bottlenecks, market drivers, current trends, lead generation, and social information. • Managed over $100,000 dollars in advertisement spend and use of Facebook's CBO feature and Facebook Business Manager as a whole. • Conducted B2B sales from leads generated through… Show more • Assisted with optimizing website structure. • B2B marketing to obtain new clients. Full use of Asana, Slack, Gsuite, and other CRM’s. • Performed market research to identify demographics, potential bottlenecks, market drivers, current trends, lead generation, and social information. • Managed over $100,000 dollars in advertisement spend and use of Facebook's CBO feature and Facebook Business Manager as a whole. • Conducted B2B sales from leads generated through email marketing, digital advertisements, LinkedIn Ads, and networking. • Created a proposal for identifying the issue, strategy, cost, benefits, and solution to the marketing plan. • Established deadlines, report updates, explained metrics and data. • Compared and contrasted RFP/RFQ by comparing vendors, establishing points of improvement for cost reduction, identifying bottlenecks, and solving cost issues. • Utilized Facebook Audience Insights tool for understanding demographics, user information, user behavior, and building unique and high-quality ad sets. • Reformed of E-Commerce attributes on websites and digital ads. • Enhanced checkout processes, structure, flow, and appeal of websites in order to increase conversions. • Built Google Ads campaigns to maximize revenue and to acquire new customers. • Created monthly updates and editing goals in response to the campaign's success. • Utilized user feedback to ensure a better user experience through KPI's. • Reported analysis of metrics, reviewing campaign similarities to current trends, and matching customer profile's to current customers. • Managed business interactions with the Facebook community to create grassroots growth and visibility to promote end user experience. • Consistent testing, understanding user experience, reviewing analytics, A/B testing, and cross-functional work with other advertisers to create an unforgettable story. Show less



SUMITS HOT YOGA

• Manager and Marketing Director

  • Jul 2014 - Aug 2019

  Colleyville, TX Acquired valuable experience in business management and customer service through social media marketing, leading team meetings, and selling memberships. Responsibilities included managing the CRM Mindbody, graphic design, video editing, SEO, SEM, PPC, direct marketing, landing page design and email marketing. Other responsibilities included WordPress editing, working with vendors, business process analysis, customer retention analysis, schedule management, training new employees, and supporting… Show more Acquired valuable experience in business management and customer service through social media marketing, leading team meetings, and selling memberships. Responsibilities included managing the CRM Mindbody, graphic design, video editing, SEO, SEM, PPC, direct marketing, landing page design and email marketing. Other responsibilities included WordPress editing, working with vendors, business process analysis, customer retention analysis, schedule management, training new employees, and supporting a start-up company. At the time of employment, thousands of new clients were brought in to the studio from Facebook advertisements. This job included both in person and remote work. Show less



Texas Commission on Environmental Quality

• United States
• Environmental Services
• 700 & Above Employee

• Intern

  • Jun 2018 - Aug 2018



Texas A&M University-Corpus Christi

• United States
• Higher Education
• 700 & Above Employee

• Intern

  • Jan 2018 - May 2018

  Corpus Christi, Texas Area Intern at the Center for Water Supply Studies