Experience

ZAK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Partner

  • Aug 2022 - Present

• Creative Director

  • Jan 2015 - Nov 2022

  We are an independent creative agency. We create new brands and reignite brands that have lost their spark. We create change. We work with marketing and NPD teams that need commercially successful, game-changing brands. We do this via compelling brand propositions and strategies, emotive advertising and creative communications that cut through and connect.

• Senior Creative

  • 2015 - 2015



High Stakes Films

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Partner

  • Jan 2020 - Present



Coppa-Rocka

• Media Production

• Creative Director

  • Jul 2010 - Jan 2015

  I started Coppa-Rocka organically when freelancing and pretty soon brought on two other directors. With multiple campaigns and content calendars the core team of four would increase up to 30 + to deliver and produce content. Quickly growing into a content house Coppa-Rocka worked with Tesco's in-house creative department to help craft their online content and produce a series of videos for fashion and lifestyle and to launch the new tesco.com site. I wrote and launched a series… Show more I started Coppa-Rocka organically when freelancing and pretty soon brought on two other directors. With multiple campaigns and content calendars the core team of four would increase up to 30 + to deliver and produce content. Quickly growing into a content house Coppa-Rocka worked with Tesco's in-house creative department to help craft their online content and produce a series of videos for fashion and lifestyle and to launch the new tesco.com site. I wrote and launched a series of Suzuki's social videos to launch their first UK Facebook page. I wrote and produced a series of popular Facebook campaigns for Douwe Egberts and also PR content for Unilever’s Impulse brand. Working for over a year on Godrej group brands I strategized and wrote campaigns for Cuticura, Bio-Oil, Salon Selectives and Touch of Silver. Working exclusively with the brand owners I crafted a number of high profile campaigns including blogger and twitter focused editorials, integrated digital campaigns and TV content. I ran 6 months worth of Content for Camelot when they rebranded their new lotto game at the end of 2013 and worked with Google to deliver an overly subscribed UGC digital promotion. At Coppa-Rocka I have had the chance to work alongside some of the UK’s most well known agencies, producing work for the likes of WWP groups, The Cubo group and many more. Show less I started Coppa-Rocka organically when freelancing and pretty soon brought on two other directors. With multiple campaigns and content calendars the core team of four would increase up to 30 + to deliver and produce content. Quickly growing into a content house Coppa-Rocka worked with Tesco's in-house creative department to help craft their online content and produce a series of videos for fashion and lifestyle and to launch the new tesco.com site. I wrote and launched a series… Show more I started Coppa-Rocka organically when freelancing and pretty soon brought on two other directors. With multiple campaigns and content calendars the core team of four would increase up to 30 + to deliver and produce content. Quickly growing into a content house Coppa-Rocka worked with Tesco's in-house creative department to help craft their online content and produce a series of videos for fashion and lifestyle and to launch the new tesco.com site. I wrote and launched a series of Suzuki's social videos to launch their first UK Facebook page. I wrote and produced a series of popular Facebook campaigns for Douwe Egberts and also PR content for Unilever’s Impulse brand. Working for over a year on Godrej group brands I strategized and wrote campaigns for Cuticura, Bio-Oil, Salon Selectives and Touch of Silver. Working exclusively with the brand owners I crafted a number of high profile campaigns including blogger and twitter focused editorials, integrated digital campaigns and TV content. I ran 6 months worth of Content for Camelot when they rebranded their new lotto game at the end of 2013 and worked with Google to deliver an overly subscribed UGC digital promotion. At Coppa-Rocka I have had the chance to work alongside some of the UK’s most well known agencies, producing work for the likes of WWP groups, The Cubo group and many more. Show less



Cubo Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head Of Creative Activation

  • Apr 2008 - Nov 2010

  Cubo a 70 strong agency with blue chip clients, needed to tackle nontraditional forms of media to stay head of the curve. I was brought in as Head of Creative Activation (by my former manager at Golly Slater) to sit alongside the head of strategy to handle nontraditional activation pieces. I led projects by writing campaigns for Malibu, Chivas Regal Whiskey and Superdrug. These included big ball busting ideas that manifested in multidiscipline content pieces and live experience, through to… Show more Cubo a 70 strong agency with blue chip clients, needed to tackle nontraditional forms of media to stay head of the curve. I was brought in as Head of Creative Activation (by my former manager at Golly Slater) to sit alongside the head of strategy to handle nontraditional activation pieces. I led projects by writing campaigns for Malibu, Chivas Regal Whiskey and Superdrug. These included big ball busting ideas that manifested in multidiscipline content pieces and live experience, through to smaller editorial pieces. Show less Cubo a 70 strong agency with blue chip clients, needed to tackle nontraditional forms of media to stay head of the curve. I was brought in as Head of Creative Activation (by my former manager at Golly Slater) to sit alongside the head of strategy to handle nontraditional activation pieces. I led projects by writing campaigns for Malibu, Chivas Regal Whiskey and Superdrug. These included big ball busting ideas that manifested in multidiscipline content pieces and live experience, through to… Show more Cubo a 70 strong agency with blue chip clients, needed to tackle nontraditional forms of media to stay head of the curve. I was brought in as Head of Creative Activation (by my former manager at Golly Slater) to sit alongside the head of strategy to handle nontraditional activation pieces. I led projects by writing campaigns for Malibu, Chivas Regal Whiskey and Superdrug. These included big ball busting ideas that manifested in multidiscipline content pieces and live experience, through to smaller editorial pieces. Show less



Golley Slater

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Junior Copywriter

  • Jun 2007 - 2008

  This was a six month position working with Cal Ledward the MD to help reposition the agency and apply a new brand identity. This was a six month position working with Cal Ledward the MD to help reposition the agency and apply a new brand identity.



Carbon Marketing Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• New Biz Exc/Junior Creative

  • 2005 - 2007

  I was initially brought on by Carbon to find more pitches. At the time Carbon ran the Sainsbury’s experiential account for the UK. With no creative department I quickly became relied on to brainstorm idea for their current clients and to win pitches. Later they hired a Creative Director, Robin Smith, and I got the chance to work with him on the UK launch of the Sharpie pen. Under his supervision I wrote copy and gave concepts for the campaign that later went on to win a number of experiential… Show more I was initially brought on by Carbon to find more pitches. At the time Carbon ran the Sainsbury’s experiential account for the UK. With no creative department I quickly became relied on to brainstorm idea for their current clients and to win pitches. Later they hired a Creative Director, Robin Smith, and I got the chance to work with him on the UK launch of the Sharpie pen. Under his supervision I wrote copy and gave concepts for the campaign that later went on to win a number of experiential awards. Show less I was initially brought on by Carbon to find more pitches. At the time Carbon ran the Sainsbury’s experiential account for the UK. With no creative department I quickly became relied on to brainstorm idea for their current clients and to win pitches. Later they hired a Creative Director, Robin Smith, and I got the chance to work with him on the UK launch of the Sharpie pen. Under his supervision I wrote copy and gave concepts for the campaign that later went on to win a number of experiential… Show more I was initially brought on by Carbon to find more pitches. At the time Carbon ran the Sainsbury’s experiential account for the UK. With no creative department I quickly became relied on to brainstorm idea for their current clients and to win pitches. Later they hired a Creative Director, Robin Smith, and I got the chance to work with him on the UK launch of the Sharpie pen. Under his supervision I wrote copy and gave concepts for the campaign that later went on to win a number of experiential awards. Show less



New Biz

• Pitch Consultant

  • 2004 - 2005

  With no idea about how to break into the creative industry I relied on my spoken word to become a pitch consultant at New Biz, an agency finding pitches for some of the UK biggest agencies. With little prior knowledge of the industry I soon found myself being a top performer in the agency and thus worked with Saatchi & Saatchi’s in house new business team to make connections and to sell their strategy to Brand Directors. The job was twofold: Speaking to Marketing directors in the UK to find out… Show more With no idea about how to break into the creative industry I relied on my spoken word to become a pitch consultant at New Biz, an agency finding pitches for some of the UK biggest agencies. With little prior knowledge of the industry I soon found myself being a top performer in the agency and thus worked with Saatchi & Saatchi’s in house new business team to make connections and to sell their strategy to Brand Directors. The job was twofold: Speaking to Marketing directors in the UK to find out what their brands plans were and then matching them up with appropriate Saatchi teams. Show less With no idea about how to break into the creative industry I relied on my spoken word to become a pitch consultant at New Biz, an agency finding pitches for some of the UK biggest agencies. With little prior knowledge of the industry I soon found myself being a top performer in the agency and thus worked with Saatchi & Saatchi’s in house new business team to make connections and to sell their strategy to Brand Directors. The job was twofold: Speaking to Marketing directors in the UK to find out… Show more With no idea about how to break into the creative industry I relied on my spoken word to become a pitch consultant at New Biz, an agency finding pitches for some of the UK biggest agencies. With little prior knowledge of the industry I soon found myself being a top performer in the agency and thus worked with Saatchi & Saatchi’s in house new business team to make connections and to sell their strategy to Brand Directors. The job was twofold: Speaking to Marketing directors in the UK to find out what their brands plans were and then matching them up with appropriate Saatchi teams. Show less