Melissa Garland
Marketing Director at Earl Enterprises- Claim this Profile
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Bio
Karen Zaniker
I hired Melissa as Marketing Director and had the pleasure to work closely with her for 18 months while I was the acting CMO at Bertucci’s. During this period of intense change, we needed to maximize limited resources to re-invent and re-ignite the brand. Melissa was the cornerstone of our marketing team, tasked with building systems and resources, developing and executing new brand, menu and creative strategies to impact short-term revenue while building the foundation for sustainable success. Melissa was an immediate and lasting force, contributing to all levels of strategy and tactical implementation, establishing protocols and serving as traffic controller, keeping countless moving parts and projects on track and within a steady stream of deadlines. A consummate professional and strong communicator, she worked across all departments, lead multiple direct-reports, and managed external partner teams on key programs, events and initiatives, giving whatever it took – plus some – in an atmosphere of extended financial pressure. Among Melissa’s many strengths is her calm focus and attention to detail no matter the days, hours or micro-seconds at hand. She always has an eye on blending creative with analytics, and in delivering results within multi-faceted time tables. Melissa is well-liked and respected, operating with the highest level of integrity and business savvy. She is equally as comfortable working independently or with a team, at the helm or as key support, and in front of an audience or one-on-one. Melissa brings discipline, humor and spirit to every new day; essential qualities when the stakes are high and the train is tearing down the tracks. Without hesitation, I’d have Melissa head my team again, and I recommend her highly for anyone in need of a true marketing pro and project lead.
Carrie (CJ) Rogers-Rivera
As others have mentioned, Melissa is a true professional: she is organized, is a great communicator, is always on time with projects and works hard to constantly exceed expectations. Melissa's an expert in marketing and shows it as she maintains a consumer centric view while planning and executing programs or launching products. Among all of the reasons I admire Melissa in the workplace, what gives her an edge is her ability to connect with people and elevate the entire team by equipping and encouraging others to do a great job as she leads by example. I would love to work with Melissa again in the future and can't wait to see her business successes to come.
Karen Zaniker
I hired Melissa as Marketing Director and had the pleasure to work closely with her for 18 months while I was the acting CMO at Bertucci’s. During this period of intense change, we needed to maximize limited resources to re-invent and re-ignite the brand. Melissa was the cornerstone of our marketing team, tasked with building systems and resources, developing and executing new brand, menu and creative strategies to impact short-term revenue while building the foundation for sustainable success. Melissa was an immediate and lasting force, contributing to all levels of strategy and tactical implementation, establishing protocols and serving as traffic controller, keeping countless moving parts and projects on track and within a steady stream of deadlines. A consummate professional and strong communicator, she worked across all departments, lead multiple direct-reports, and managed external partner teams on key programs, events and initiatives, giving whatever it took – plus some – in an atmosphere of extended financial pressure. Among Melissa’s many strengths is her calm focus and attention to detail no matter the days, hours or micro-seconds at hand. She always has an eye on blending creative with analytics, and in delivering results within multi-faceted time tables. Melissa is well-liked and respected, operating with the highest level of integrity and business savvy. She is equally as comfortable working independently or with a team, at the helm or as key support, and in front of an audience or one-on-one. Melissa brings discipline, humor and spirit to every new day; essential qualities when the stakes are high and the train is tearing down the tracks. Without hesitation, I’d have Melissa head my team again, and I recommend her highly for anyone in need of a true marketing pro and project lead.
Carrie (CJ) Rogers-Rivera
As others have mentioned, Melissa is a true professional: she is organized, is a great communicator, is always on time with projects and works hard to constantly exceed expectations. Melissa's an expert in marketing and shows it as she maintains a consumer centric view while planning and executing programs or launching products. Among all of the reasons I admire Melissa in the workplace, what gives her an edge is her ability to connect with people and elevate the entire team by equipping and encouraging others to do a great job as she leads by example. I would love to work with Melissa again in the future and can't wait to see her business successes to come.
Karen Zaniker
I hired Melissa as Marketing Director and had the pleasure to work closely with her for 18 months while I was the acting CMO at Bertucci’s. During this period of intense change, we needed to maximize limited resources to re-invent and re-ignite the brand. Melissa was the cornerstone of our marketing team, tasked with building systems and resources, developing and executing new brand, menu and creative strategies to impact short-term revenue while building the foundation for sustainable success. Melissa was an immediate and lasting force, contributing to all levels of strategy and tactical implementation, establishing protocols and serving as traffic controller, keeping countless moving parts and projects on track and within a steady stream of deadlines. A consummate professional and strong communicator, she worked across all departments, lead multiple direct-reports, and managed external partner teams on key programs, events and initiatives, giving whatever it took – plus some – in an atmosphere of extended financial pressure. Among Melissa’s many strengths is her calm focus and attention to detail no matter the days, hours or micro-seconds at hand. She always has an eye on blending creative with analytics, and in delivering results within multi-faceted time tables. Melissa is well-liked and respected, operating with the highest level of integrity and business savvy. She is equally as comfortable working independently or with a team, at the helm or as key support, and in front of an audience or one-on-one. Melissa brings discipline, humor and spirit to every new day; essential qualities when the stakes are high and the train is tearing down the tracks. Without hesitation, I’d have Melissa head my team again, and I recommend her highly for anyone in need of a true marketing pro and project lead.
Carrie (CJ) Rogers-Rivera
As others have mentioned, Melissa is a true professional: she is organized, is a great communicator, is always on time with projects and works hard to constantly exceed expectations. Melissa's an expert in marketing and shows it as she maintains a consumer centric view while planning and executing programs or launching products. Among all of the reasons I admire Melissa in the workplace, what gives her an edge is her ability to connect with people and elevate the entire team by equipping and encouraging others to do a great job as she leads by example. I would love to work with Melissa again in the future and can't wait to see her business successes to come.
Karen Zaniker
I hired Melissa as Marketing Director and had the pleasure to work closely with her for 18 months while I was the acting CMO at Bertucci’s. During this period of intense change, we needed to maximize limited resources to re-invent and re-ignite the brand. Melissa was the cornerstone of our marketing team, tasked with building systems and resources, developing and executing new brand, menu and creative strategies to impact short-term revenue while building the foundation for sustainable success. Melissa was an immediate and lasting force, contributing to all levels of strategy and tactical implementation, establishing protocols and serving as traffic controller, keeping countless moving parts and projects on track and within a steady stream of deadlines. A consummate professional and strong communicator, she worked across all departments, lead multiple direct-reports, and managed external partner teams on key programs, events and initiatives, giving whatever it took – plus some – in an atmosphere of extended financial pressure. Among Melissa’s many strengths is her calm focus and attention to detail no matter the days, hours or micro-seconds at hand. She always has an eye on blending creative with analytics, and in delivering results within multi-faceted time tables. Melissa is well-liked and respected, operating with the highest level of integrity and business savvy. She is equally as comfortable working independently or with a team, at the helm or as key support, and in front of an audience or one-on-one. Melissa brings discipline, humor and spirit to every new day; essential qualities when the stakes are high and the train is tearing down the tracks. Without hesitation, I’d have Melissa head my team again, and I recommend her highly for anyone in need of a true marketing pro and project lead.
Carrie (CJ) Rogers-Rivera
As others have mentioned, Melissa is a true professional: she is organized, is a great communicator, is always on time with projects and works hard to constantly exceed expectations. Melissa's an expert in marketing and shows it as she maintains a consumer centric view while planning and executing programs or launching products. Among all of the reasons I admire Melissa in the workplace, what gives her an edge is her ability to connect with people and elevate the entire team by equipping and encouraging others to do a great job as she leads by example. I would love to work with Melissa again in the future and can't wait to see her business successes to come.
Experience
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Earl Enterprises
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United States
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Restaurants
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100 - 200 Employee
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Marketing Director
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Jul 2020 - Present
Bertucci's® | Buca di Beppo® Brio® Italian Grille | Bravo!® Italian Kitchen Leading strategic execution of branded initiatives, campaigns and promotions for four Italian restaurant concepts.
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Marketing Director
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Apr 2017 - Present
Bertucci’s®
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CommCreative
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jun 2015 - Mar 2017
Managed and orchestrated the development and execution of integrated creative and digital strategies through cross-functional collaboration for key clients, including Redimark, Hebrew SeniorLife and One Door. Managed and orchestrated the development and execution of integrated creative and digital strategies through cross-functional collaboration for key clients, including Redimark, Hebrew SeniorLife and One Door.
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HP Hood
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United States
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Food Production
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700 & Above Employee
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Associate Marketing Manager
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Mar 2012 - Jun 2015
Associate Marketing Manager - Brands: Branded Ice Cream & Novelties, Branded Sour Cream, Maggio® Cheese and Heluva Good!® Sour Cream Dips and Cheese.› Managed marketing and communication functions of holistic, multi-media programs and campaigns -- across TV, print, digital, social, email -- for regional ice cream brands including Hood®, Brigham's®, Green's®, Hagan®.› Highly organized and efficient at managing a substantial workload across hundreds of projects annually.› Identified new areas of business and product opportunities to strengthen brand leadership and grow revenue.› Analyzed data sources to expose key insights and trends to make impactful business decisions aimed at increasing market share and sales.› Ongoing management of annual marketing budgets for six regional brands. Show less
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Assistant Marketing Manager
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Mar 2009 - Mar 2012
Responsible for supporting Brand Teams in the day-to-day coordination and execution of marketing plans, and communicated with a wide variety of internal and external customers. › Assisted in all aspects of program execution including project briefs and timelines, coupon programs, in-store and experiential events, online (website, social) assets and sales materials based on requirements and priorities determined by senior managers. › Supported development, management, and execution of a number of large-scale branded campaigns.› Educated new hires through training sessions for marketing functions, processes and resources. Developed comprehensive presentations to outline key steps for critical/common job tasks, such as building coupons, navigating the company’s internal collaboration sites, and various process tied to sampling programs. Show less
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Assistant Manager, Private Label
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Aug 2008 - Mar 2009
› Assisted in day-to-day activities of all Private Label business endeavors for major grocery retailers by leading cross-functional conference calls, handling meeting notes, assisting with product launches, packaging development, and the creation of sales tools (i.e., sell-in presentations, sell sheets, marketing collateral).
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Assistant Manager, Marketing Services
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Oct 2006 - Aug 2008
› Performed as a key liaison between brand teams, internal design team and creative agencies to execute marketing plan components (creative projects, coupon development, etc.) and retail tactics (in-store demos, at-shelf signage) for diverse product portfolio, resulting in a 10-20% average annual savings through consolidation efforts across 10+ local/regional brands.› Managed content updated and consumer traffic reports for 7 branded websites.
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Toth + Co.
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United States
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Advertising Services
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1 - 100 Employee
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Executive Assistant to Chief Creative Director
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Sep 2004 - Oct 2006
Provided comprehensive support to the CEO/Chief Creative Director at agency for some of the most successful global lifestyle brands in America. › Managed CEO's schedule to maximize time and efficiency, and arranged travel including flights, hotels, ground transportation. › Assisted with photo shoot preparations, including packaging camera gear, film replenishment and other supplies required. Provided comprehensive support to the CEO/Chief Creative Director at agency for some of the most successful global lifestyle brands in America. › Managed CEO's schedule to maximize time and efficiency, and arranged travel including flights, hotels, ground transportation. › Assisted with photo shoot preparations, including packaging camera gear, film replenishment and other supplies required.
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HP Hood LLC
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United States
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Food Production
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700 & Above Employee
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Marketing Coordinator (Internship)
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Jul 2004 - Feb 2006
Primary marketing support for the Home Delivery Division of HP Hood. › Acted as primary support person for the 50+ independent distributors in the New England market, providing new product information and collateral material. › Developed campaigns, including a "Welcome" program, designed to retain new customers and encourage repeat orders. › Managed website and product catalog updates regularly. › Processed new customer registrations via the website, and assisted with customer service functions. Show less
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Education
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Bentley University
BS, Marketing -
Manchester School of Technology
General Sales, Merchandising and Related Marketing Operations -
Memorial High School
Community
