Experience

Wynalda Packaging

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Supply Chain Manager - Wynalda Packaging

  • Mar 2022 - Present

• Project Manager - Woodland Airstream Group

  • May 2021 - Apr 2022

  Owned by the Wynalda Packaging group, Woodland Airstream is an exclusive Airstream travel trailer dealership group with locations in Grand Rapids, MI, Lebanon, IN and Clarkston, MI.•Project management for 3 multi-state expansions including construction management, obtaining bids, negotiating contracts, petitioning townships, and serving as general contractor/owner’s representative•Construct & manage project timelines and budget and general accountability of sub & general contractor adherence•Engage all aspects of the buildout of new dealership including planning, zoning, engineering, construction; people, processes & implementation•Responsible for sales forecasting, budgets, P&L, payroll analysis and compensation plans of new facilities, research & establish an implementation plan of fixed assets needed for operations•Actively recruiting staff to operate dealership and fill support roles •Consulting cross-functionally in executive leadership, operations, sales, finance, marketing, and customer service; advise on marketing and sales campaigns including social media, Google ad-words, and SEO for all locations

• Marketing Manager - Wynalda Packaging

  • Sep 2018 - Dec 2021

  •Responsible for all aspects of corporate marketing strategy: website design, SEO, content & copy creation, print, video, social media, LinkedIn ads, Google ads, training and sales tools & presentations•Establish long-term marketing budgets, strategies, and KPI metrics across multiple businesses functions•Generate, manage, qualify and distribute inbound leads; account for 50% of new business to date•Developing long-term social media content strategy specifically focused on LinkedIn•Assisted in the implementation of Sales Force CRM & LinkedIn Sales Navigator across sales team

• Beverage Packaging Account Manager - Wynalda Packaging

  • Mar 2019 - May 2021

  •Developed and executed lead generation strategy utilizing lead identification tools, CRM, and digital advertising campaigns. Generated over 200 new opportunities in 2020; 150% increase in new business value•Successfully implemented and maintained HubSpot CRM for sales, marketing, and customer service•Designed and produced physical sales tools and marketing materials for the sales team•Developed and executed outbound sales plan; mapped all customer and prospects for engagement plan •Worked closely with Midwest-beverage customers and leads to establish relationships, identify goals, qualify, negotiate and close; increased new business revenue by 40%.

• General Manager - Venture Creations

  • Mar 2016 - Apr 2021

  Venture Creations is a start up agency, owned by the Wynalda Packaging group, which provides comprehensive Social Media Advertising solutions for clients in a variety of industries. From planning, strategy, funnel development and campaign management, Venture Creations provides complete solutions helping clients make the most of their advertising resources in today's ecosystem.*100% increase in revenue 2016 vs 2015•Responsible for full operation including P&L, operations, strategy, and leadership of a start-up digital advertising agency with eight employees•Implemented sales plan to grow current customers, expand within current markets, and develop new targets; increased YOY 16-17 sales revenue by 100%, increased profitability by more than 10% in 2019 and 2020•Proficient in SEO, website design and experience strategy for ecommerce and non-ecommerce websites•Facebook paid ad campaign strategy expert including full funnel, return on ad spend (ROAS) driven approach•Achieved up to 18x return on paid social media advertising campaigns for local and national accounts; 100s of millions of cumulative views & impressions on digital-focused video ad campaigns

• Director, Sales & Operations - Venture Creations & Fourth Arrow Brands

  • Sep 2015 - Feb 2016

  Venture Creations•Oversaw sales and marketing strategy; increased sales revenue by 20% in first 3 months.•Redefined product and service offerings to focus on core competencies to increase profitability•Developed and implemented inbound sales lead processes and practices•Provided leadership and strategy for sales team of threeFourth Arrow Brands•Oversaw sales and marketing strategy for start-up brand in the hunting and outdoor industry – Wyndscent; in partnership with Venture Creations initially•Evaluated cost/price positioning through market research and competitive analysis•Developed unique consumer direct, wholesale and retail strategies•Successfully launched at Archery Trade Association show (2016); the largest industry trade show•Created brand virality on social media via paid and organic content strategy



Kawasaki Engines USA

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Sr. District Sales Manager

  • Aug 2015 - Sep 2015

  •Added responsibility of training and development of all new District Sales Managers•Improved on-boarding process by creating a training system with existing trainging material•Maintained responsibilities and territory as previous role – District Sales Manager•Q3 exceeded goals in Parts/Accessories & Engine Sales by more than 10%

• District Sales Manager

  • Aug 2011 - Aug 2015

  •Responsible for 3043 Central: Colorado, Kansas, Missouri, Nebraska, North East Oklahoma, Northern Arkansas, Southern Illinois•Develop, grow and maintain relationships with Kawasaki dealers, OEM sales representatives, distributors and distributor sales representatives•Drive dealer growth by educating dealer service technicians, parts mangers and sales persons on Kawasaki Critical Power and Kawasaki’s superior quality of components•Increase territory revenue by promoting current sales programs, and assist dealers with merchandising efforts and sales strategy-2013-2014 District Sales Manager of the Year- Increased total sales by 23% in 3 years- Increased parts and accessories sales by 49% in three years- Added 80 new dealers in Fiscal Year 2014- Increased dealer participation and total sales (units/$) in every measured category year to year

• Sales Coordinator

  • Jun 2010 - Aug 2011

  • Developed and maintained relationships with OEM Purchasing, Sales, and Management for the following accounts: SCAG, Ariens/Gravely, Wright, Ferris (BASCO), Bad Boy, Shivvers, Worldlawn • Served as mediator between Kawasaki Motors Manufacturing and OEM customers regarding OEM changes to forecasted production and KMM approval of OEM changes• Obtained understating of KHI (Japan) pricing strategy, OEM sales’ engine spec writing process, developing OEM quotes, providing ASNs to OEM receiving coordinators, and processing OEM purchase orders



Venture Creations

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Aug 2009 - Jun 2010

  •Built a social media network of over 250,000 users in 1 year - hunting entertainment industry •Provided between 20,000 and 3.2 million impressions per year per client (via social media) •Managed and built proposals for prospects, wrote contracts and renewals for current clients •Created various niche market high definition videos for wholesale distribution •Sold advertising medium and product sponsorships to generate revenue, increasing our overall profitability •Met with distributors to increase breadth of distribution of finished goods