Experience

C2 Comms

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• PR Manager

  • Oct 2013 - Present

  Working with a team of two Account Executives, I managed the entire PR client portfolio. Some of the clients included: Abu Dhabi Pension Fund; Western Union; Al Ghurair Retail; Al Ittihad Drug Store (IDS); Health Factory, and Dubai Helishow, among others. Primary responsibilities in this role included: • Led day-to-day corporate communications activities for clients as well as support their critical integrated marketing campaigns, including social media campaign planning • Developed all communication and editorial materials, including press releases, speeches, award entries, presentations and other relevant marketing collaterals • Acted as a gatekeeper between media and clients’ authorized spokespersons • Managed and developed of content for social media platforms • Crisis communications response Achievements: • Converted two short-term project clients to yearly retainer within six months • Successfully managed to launch an international retail brand in the UAE, supported by creative launch ideas as well as media outreach tactics which resulted in strong brand awareness and visibility



Blue Apple

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2013 - Oct 2013

  Managed PR campaigns for leading retailers in the UAE, such as Eros Group, Lals Group’s portfolio brands including, Arabian Center, Lamcy Plaza, LTC Food Division, Bread Boutique, and Daiso, among others. Primary responsibilities in this role included: • Developed and implemented strategic PR activities to achieve significant increase in brand awareness • Managed day-to-day client activities, including research, planning, implementation and evaluation of public relations activities • Developing compelling news story angles for clients • Building and maintaining relationships with media • Content development piggybacking industry trends and consumer research • Managed press events that were well attended by media



Perfect Relations

• India
• Public Relations and Communications Services
• 200 - 300 Employee

• Account Manager

  • Aug 2011 - Jul 2012

  Managed a team of four members executing day-to-day operations for clients which include Max Healthcare, Max Bupa (Health Insurance), JK Lakshmi Cements, Hindustan Times Leadership Summit, Indian Private Equity and Venture Capital Association (IVCA), Ariba India, The Great India Place Mall, and Luxor Writing Instruments, among others. Key responsibilities in this role included: • Developed a number of successful PR campaigns for clients • Enhanced media visibility for clients through strategic media appearances - exclusive interviews, Op-eds, corporate features, panel discussions, presence at industry thought leadership platforms etc. • Facilitated media advocacy programmes for spokespersons with senior editors of leading publications throughout the country • Developed editorial content for senior spokespeople



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Management Associate

  • May 2008 - Jul 2011

  I handled some of the agency’s largest clients in the finance practice including Citi, Max New York Life, and HSBC Life. Responsibilities in this role included: • Facilitated media advocacy programmes for spokespersons with senior editors of leading homegrown business publications, as well as international media present in the country • Implemented day-to-day PR activities such as press conferences, media interviews, editorial round tables, FAM trips etc. • Developed editorial materials such as press release, opinion pieces, newsletters etc • Actively involved in strategic oriented PR activities such as; campaign planning, development of PR calendars with timeline, quarterly activity reviews, creation of brand properties, new business development etc. • Part of the team which won the Cannes Lions National Diploma in the category ‘Sectors & Services’ for IPAN Hill & Knowlton’s entry of Max New York Life case study ‘How India Earns, Spends and Saves’ at the 56th International Advertising Festival, Cannes Lions.



Crosshairs Communication

• Intern

  • Jan 2008 - Apr 2008

  During my internship, I handled Lifestyle clients like Designer Charu Parashar, Niki Mahajan and Swati Modo during Wills Lifestyle India Fashion week During my internship, I handled Lifestyle clients like Designer Charu Parashar, Niki Mahajan and Swati Modo during Wills Lifestyle India Fashion week