Senior Marketing Executive

• Jul 2021 - Present

Performance Marketing Manager

• Feb 2021 - Jul 2021

• Creating a lead nurturing workflow.• Laid down a new end to end marketing plan.• Uplifted the webinar attendees list by 20%.• Increased website traffic by 25%.• ROAS – 4.5:1• Average CPC - € 3.42• Own the end-to-end email marketing strategy and support the development of the product.• Designed Drip campaign (using Mailchimp) to set up follow-up path with the leads.• Constantly researching and identifying for potential market fit in the course of developing persona.• Responsible for the development and delivery of a sales pipeline through execution of programmes that develops and pipeline revenue generation.• Create marketing collaterals - case studies, e-books, whitepapers, industry-specific brochures etc.

Marketing Specialist

• Nov 2019 - Oct 2020

Joined WT, during the transitional period where we are launching new products, a new website and a rebrand to align well in the industry and to drive growth & revenue. Managed the marketing dept. in the absence of the Marketing Manager. This has helped me grow from a creative to an analytical leader. Generated revenue and strived growth through a variety of projects – Customer Journey, Demand Generation, Positioning & Messaging. Leverage multiple paid and non-paid advertising channels to deliver consistent marketing communications and build a brand.To live the goals, my tasks include: -• Planned, oversaw, and implemented a wide range of marketing campaigns across EMEA and US• Proactively aligned with Sales Leadership and Operations to ensure lead flows issues are communicated well and mitigated• Developed compelling content to support campaign interactions: emails, landing pages, event messaging, online/offline campaigns • Ongoing campaign optimisations; including ad execution and analysis of A/B tests• Designed multi-channel inbound marketing campaigns to generate demand.• Actively worked on lead nurturing campaigns that fed the funnel using our MA platform• Advise regional sales leaders on the performance of inbound marketing, actions needed to mitigate risk and scale successful campaigns• Worked with regional sales managers to ensure that the overall marketing plan flows into regional relevant programs• Supported our sales team by providing them with the insight, positioning & messaging, and content needed to sell more effectively.• Analysed the impact of marketing programs on sales cycles; monitored reports and dashboards to demonstrate progress toward goals• Worked with the cross-functional marketing team to design, launch, and optimise the digital marketing campaigns • Innovated new programs and applied automation to reduce the sales cycle and improve funnel conversion rates (lead generation via lead nurturing).

Marketing Specialist

• Jan 2019 - Sep 2019

• My role involved developing, driving and executing channel-marketing and digital activities for Trend Micro’s European operations using content marketing by building personas to target the right audience. • Created and executed email campaigns and webinars via Marketo.• Successfully increased the sign-ups by 100% and CTR by 25% for monthly webinars.• Conducted A/B testing when creating a new website for MSP to understand audience preferences.• Successfully achieved the #1 rank in google search by optimising the content and layout of the website.• Created SEO optimised content for inbound marketing, content marketing, digital advertising (Email marketing, Facebook, Twitter, Gemini, Ad messenger, Turn, Taboola), and websites to increase the traffic.• Successfully delivered day-to-day campaigns such as training, webinars, lead generation programs. Also, worked with cross functions teams to drive execution against objectives and deadlines using Marketo (e-mail automation software).• Managed digital campaigns to expand market share and pursue our predefined success metrics. My role within campaigns is often an all-encompassing one, which included developing the story, delivering the campaign and reporting on its end to end. • Owned the fabrication of the quarterly reports to track conversion rates and driving ideas to bridge the gap.• My role also involves; lead management, using Salesforce.com, where I am responsible for distributing and reporting on all leads that arrive into Trend Micro Ireland. This role enabled me to provide recommendations and actions for improvement inefficiency of lead processes.• I work closely with many aspects of the business to boost Trend Micro’s presence in the digital space and satisfy the needs of the audience. Activities like content marketing, focusing on development and channel training are the most important elements of the digital channel marketing strategy.

Communications Manager

• Feb 2018 - Jul 2018

• I was one-man army and efficiently increased the digital presence for CIIF.• Designed an online marketing strategy, encompassing multi-tier solutions across blogs, Google's Search, Display, and YouTube, thereby helping CIIF maximize their ROI, and enhance branding and foster growth.• Played a hands-on role in managing and optimising all the search-marketing activities including PPC, display and SEO.• Scheduled social media content using buffer.• Assessed the current market trends by tracking, studying and keeping close eye on competitors marketing activities to devise and strategize features that are compatible with available social media platforms for CIIF.• Fabricated Annual Reports and Quarterly Newsletters, Publications, Films, Collaterals, press release and various other reports including human-interest stories. • Devised project proposals to achieve business objectives.• Negotiated contracts with vendors.

Assistant Manager Client Servicing

• Sep 2016 - Jun 2017

• Planning and executing marketing plans for different events which includes RWA, exhibitions, B2B events, Product Launch, Product Demonstration.• Effectively worked on the overall branding for different clients.• Preparing and presenting event marketing proposals to clients.• Designing the creative with the help of creative designers and submit the proposal. • Articulating the novel design and elements for there upcoming events and exhibitions.• Co-ordinate with the creative and operations teams and manage success execution of all the events.• Conducting market research to analyze and asses market trends and potential.• Creating content for different creative elements of events. • Tracking competitor’s activities for providing valuable inputs to fine tune selling and marketing strategies, pricing, and placement. • Capture and report on all production activities.• Preparing cost and negotiating with vendors to provide client with best quality at best price.* MAJOR ACCOUNTS: Mimaki, Huawei, Indian Investor Impact Council

Client Service Associate

• Apr 2016 - Aug 2016

• Planned and executed digital marketing plans for marketing-sales department.• Bridged gap amongst creative team and marketing-sales teams for the designing of creative collaterals for proposals.• Collaborate with internal and external members to drive lead flow and marketing pipeline contributions.• Understand local competitors, and their positioning in order to strengthen our digital strategy.• Worked demand generation campaign with the focus of SEO.• MAJOR ACCOUNT: MINISTRY OF AYUSH o Planned end-to-end digital marketing strategies for International Day of Yoga. o Amplifying the content (PPC, Display, paid social, SEO) in 15 different languages. o Interviewing famous personalities for Yoga International Day. o Curate youth related stories to make yoga famous amongst youth

Assistant Manager

• Jun 2014 - Mar 2016

• Effectively worked on the overall branding for different clients.• Preparing and presenting proposals for clients.• Set sales target for all marketing team.• Co-ordinate with the creative and operations team and manage success execution of all the events.• Have work experience of BTL activations and events.• Ensure client satisfaction with an organization's service.• Capture and report on all production activities.• MAJOR ACCOUNTS: Radio Mirchi, Huawei, Konica Minolta, Nestle

Part-Time, Content Developer

• Aug 2013 - Apr 2014

Intern

• Jul 2013 - Aug 2013

Intern with McCaNN Erikson as copy writer. Intern with McCaNN Erikson as copy writer.

Intern

• Jul 2012 - Aug 2012

* Interned in Business Bureau Department. * I learnt to analyze business news and curate articles.* Designed Newspaper layout. * Interned in Business Bureau Department. * I learnt to analyze business news and curate articles.* Designed Newspaper layout.