Gareth Crawford
Education & Outreach Officer at Habitat Conservation Trust Foundation- Claim this Profile
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Bio
Munroe Craig
Since Gareth has taken over our digital communications we have drastically improved our online presence.. In the past year, our following on all social media has more than doubled and it continues to grow rapidly thanks to his strategies and consistency. When it comes to the personal element of communicating he has consistently provided meaningful and relevant content on a daily basis that encourages discussion and leads to positive change. Gareth is an asset to our organization and any company would be lucky to have him on their team.
Leanne Keen
When I think of Gareth I think ambition. If there is an idea - he'll make it reality. He's never lost sight of his goals and dreams, as sadly so many people tend to do when faced with the "big city life". He leads with his heart and uses his brilliant creative mind to complete whatever he sets his sights on. Just look at the success of not only the companies he's created, but the ones he's taken to new heights. He's been a huge inspiration in my quest to follow my dreams as I'm sure he has been to countless others. His energy is contagious and in the ever increasingly negative world we now face - Gareth is the positive force we all need!
Munroe Craig
Since Gareth has taken over our digital communications we have drastically improved our online presence.. In the past year, our following on all social media has more than doubled and it continues to grow rapidly thanks to his strategies and consistency. When it comes to the personal element of communicating he has consistently provided meaningful and relevant content on a daily basis that encourages discussion and leads to positive change. Gareth is an asset to our organization and any company would be lucky to have him on their team.
Leanne Keen
When I think of Gareth I think ambition. If there is an idea - he'll make it reality. He's never lost sight of his goals and dreams, as sadly so many people tend to do when faced with the "big city life". He leads with his heart and uses his brilliant creative mind to complete whatever he sets his sights on. Just look at the success of not only the companies he's created, but the ones he's taken to new heights. He's been a huge inspiration in my quest to follow my dreams as I'm sure he has been to countless others. His energy is contagious and in the ever increasingly negative world we now face - Gareth is the positive force we all need!
Munroe Craig
Since Gareth has taken over our digital communications we have drastically improved our online presence.. In the past year, our following on all social media has more than doubled and it continues to grow rapidly thanks to his strategies and consistency. When it comes to the personal element of communicating he has consistently provided meaningful and relevant content on a daily basis that encourages discussion and leads to positive change. Gareth is an asset to our organization and any company would be lucky to have him on their team.
Leanne Keen
When I think of Gareth I think ambition. If there is an idea - he'll make it reality. He's never lost sight of his goals and dreams, as sadly so many people tend to do when faced with the "big city life". He leads with his heart and uses his brilliant creative mind to complete whatever he sets his sights on. Just look at the success of not only the companies he's created, but the ones he's taken to new heights. He's been a huge inspiration in my quest to follow my dreams as I'm sure he has been to countless others. His energy is contagious and in the ever increasingly negative world we now face - Gareth is the positive force we all need!
Munroe Craig
Since Gareth has taken over our digital communications we have drastically improved our online presence.. In the past year, our following on all social media has more than doubled and it continues to grow rapidly thanks to his strategies and consistency. When it comes to the personal element of communicating he has consistently provided meaningful and relevant content on a daily basis that encourages discussion and leads to positive change. Gareth is an asset to our organization and any company would be lucky to have him on their team.
Leanne Keen
When I think of Gareth I think ambition. If there is an idea - he'll make it reality. He's never lost sight of his goals and dreams, as sadly so many people tend to do when faced with the "big city life". He leads with his heart and uses his brilliant creative mind to complete whatever he sets his sights on. Just look at the success of not only the companies he's created, but the ones he's taken to new heights. He's been a huge inspiration in my quest to follow my dreams as I'm sure he has been to countless others. His energy is contagious and in the ever increasingly negative world we now face - Gareth is the positive force we all need!
Credentials
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Conversion Rate Optimization Fundamentals
Lynda.comJan, 2017- Nov, 2024 -
Google AdWords Essential Training
Lynda.comJan, 2017- Nov, 2024 -
Google AdWords Essential Training
Lynda.comJan, 2017- Nov, 2024 -
Local SEO
Lynda.comJan, 2017- Nov, 2024 -
Local SEO
Lynda.comJan, 2017- Nov, 2024 -
Advanced Google Analytics
Lynda.comDec, 2016- Nov, 2024 -
Analyzing Your Website to Improve SEO
Lynda.comDec, 2016- Nov, 2024 -
Balanced Scorecard and Key Performance Indicators
Lynda.comDec, 2016- Nov, 2024 -
Introduction to Content Marketing
Lynda.comDec, 2016- Nov, 2024 -
SEO Fundamentals
Lynda.comDec, 2016- Nov, 2024 -
Marketing Analytics: Presenting Digital Marketing Data
Lynda.comNov, 2016- Nov, 2024 -
Marketing Analytics: Presenting Digital Marketing Data
Lynda.comNov, 2016- Nov, 2024 -
Marketing Analytics: Setting and Measuring KPIs
Lynda.comNov, 2016- Nov, 2024 -
Basic First Aid
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Hootsuite Academy
I have taken all the courses but have not received certification yet -
Karmik Volunteer Training
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Non Violent Crisis Intervention Training
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Experience
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Habitat Conservation Trust Foundation
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Education & Outreach Officer
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Feb 2021 - Present
Started at HCTF in the Administrative Coordinator role and then moved into the Education & Outreach officer role in July of 2021. My role is a hybrid between communications and administration.Communications: - Oversees development of and maintains the HCTF Education website (Wordpress) & online store (Shopify)- Oversees communications of all HCTF Education social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube.- Oversees internal and public newsletter campaigns for HCTF Education's environmental education programs using Mailchimp.- Develops visual and textual collateral for digital and print communications using Adobe Creative Suite (InDesign, Photoshop, Illustrator). Administration:- Provides administrative support for the education department and approximately 70 WildBC facilitators across the province.- Fulfills orders for online store. Tracks and manages inventory for all publications and supplies related to the online store and education programs.
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Resource Manager
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Aug 2017 - Jun 2019
Worked with at-risk youth in the care of the Ministry of Children and Family Development (MCFD) in group homes. Started as a Support Worker and subsequently promoted into Assistant Resource Manager and then Resource Manager. As a Resource Manager, I oversaw a team of eight support workers taking care of two adolescent youth with neurodivergent conditions. I oversaw the house budget, admin, and worked closely with each youths integrated support teams to help develop and implement their care plans.
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Marketing And Public Relations Manager
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Apr 2017 - Apr 2019
Electric Love Music Festival is Vancouver's Premier Independent Electronic Music Festival. Going into its third year, this mid-sized family friendly event was founded on the values of inclusiveness and freedom of expression. I have been working with them since 2016 in a volunteer advisory role, but have just recently been taken on to a full time role as we ramp up our efforts for the festival. Public Relations- Press Release Writing- Market Research & Networking- Advertising Buying- Campaign Development- Reputation ManagementSocial Media - Strategy Development & Implementation- Channel Growth- Copywriting- Customer Engagement & Reputation ManagementSEO- Content Marketing- Back End Optimization- Analytics Reporting & Auditing- Keyword Research & Optimization- Link Building
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Founder
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Mar 2011 - Mar 2019
Wetcoast is a quaint lifestyle brand based out of Vancouver, BC that sells ecofriendly clothing and throws fun funky community events with artists and musical performers. Its clothing is currently sold exclusively at Ignite at 109 W Cordova St in Vancouver. I have thrown over 70 events and have brought world class artists to prestigious nightlife venues in Vancouver such as The Waldorf and The Red Room. Duties included but not limited to: - Event Planning- Talent Buying and Selling- Budget Management- Search Engine Optimization- Online & Direct B2C Marketing- Social Media Management- Graphic Art and Design- HTML, Wordpress & CSSWeb Design- Clothing Design- Silk Screening
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Karmik
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Mental Health Care
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1 - 100 Employee
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Communications Director
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Jul 2015 - Nov 2017
Boosted their social media following by more than 200% on Facebook, Instagram and Twitter within the first year. Implemented a robust digital media and admin infrastructure that automates data and content collection as well as dissemination. Nearly every admin task and post is streamlined through the usage of integrations, automations, and optimizations that were implemented by myself. -Drastically expanded their Social Network following and integrated them into a cohesive network that works across platforms.-Consistently provided relevant content on their social media channels Facebook, Twitter, and Instagram-Wrote press releases and built a database of press and blog contacts relevant to Karmik-Obtained and nurtured relationships with mainstream and alternative media contacts- Recruited over 20 people for their well-respected volunteer training that prepares them for crises at festivals and events. - Developed internal documents for the organizations infrastructure such as Media Policies and Procedures and a branding guide- Designed the www.Karmik.ca website in alongside a web developer.
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Mosaic North America
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United States
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Advertising Services
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700 & Above Employee
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Brand ambassador
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Oct 2015 - Oct 2017
Contract work throughout the past 3 years as a brand ambassador & sales agent for Mosaic/Launch. Through them I have represented some of the world's most trusted brands. Notable Contracts include American Express, Presidents Choice and BC Lottery Corporation. Contract work throughout the past 3 years as a brand ambassador & sales agent for Mosaic/Launch. Through them I have represented some of the world's most trusted brands. Notable Contracts include American Express, Presidents Choice and BC Lottery Corporation.
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Yellow Pages / Pages Jaunes – Canada
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Canada
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Advertising Services
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700 & Above Employee
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Media Account Consultant
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Oct 2016 - Feb 2017
As a Media Account Consultant my goal is to not only find you advertising solutions, but to work with you to develop a strategy that will have a long lasting impact on your companies success.I do customer acquisition through cold calling as well as self prospecting, but my favorite part is what comes after...After I make the sale, I get to work with the client along the campaign development process and make sure that every listing is optimized visually and textually. I continue to monitor the accounts and make adjustments based off analytics results to optimize your content and bring the highest potential return on investment. It is an excellent combination of my passion for marketing as well as my ability to build rapport and work with small businesses as they develop over the year. I am really passionate about SEO, so the Netsync Premium product is one that I highly recommend to start with if you are a small business lacking online presence. The backlinks, keywords, brands, reviews and visual content all work together to boost your SEO so we refer to it as "SEO Lite"Yellow Pages has successfully transitioned into the future with comprehensive digital marketing services - SEO, SEM, Social Media Management, Website, Graphic & Ad Design, as well as Print and Video advertising. We give your business the best chance to succeed in this competitive climate because of our strategic relationships and value offered with our products. I am proud to be with a company that has been around 108 years and continues to treat their customers, users, and employees with respect.
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SafetyLine Lone Worker
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Canada
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Software Development
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1 - 100 Employee
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Marketing Assistant
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May 2016 - Jul 2016
Assistant to the Marketing Director. help her cover the "Full stack" of marketing duties in the department including but not limited to-Social Media management of corporate accounts- SEO optimization for Website & Social Accounts- Management & copywriting of corporate blog with SEO friendly content & Keywords- Creation and deployment of weekly corporate newsletter- Copywriting and graphic design of various marketing collateral- Weekly marketing analytics reporting- Undertook a substantial competitive analysis project which resulted in new tacticalcollateral for the Sales team. This project required creative thinking, significant research.technical writing, and graphic design.- Used SalesForce Pardot on a daily basis as well as a suite of other SaaS B2B Marketingapplications such as Hootsuite & Statusbrew.- Developed a Linkedin B2B Lead strategy for the company.
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Direct Sales Force
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Canada
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Advertising Services
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1 - 100 Employee
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Assistant Sales Manager
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Oct 2012 - Jun 2013
I was responsible for training salespeople for the MBNA Credit Card contract. We sold credit cards by signing people up directly at various locations across the city. This job taught me important leadership skills, interpersonal skills, as well as helped me hone my direct sales skills. I was responsible for training salespeople for the MBNA Credit Card contract. We sold credit cards by signing people up directly at various locations across the city. This job taught me important leadership skills, interpersonal skills, as well as helped me hone my direct sales skills.
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Education
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2022 - 2022
Royal Roads University
Graduate Certificate in Climate Change Science & Policy, Environmental Studies -
2020 - 2021
University of Victoria
Professional Specialization Certificate in Public Policy and Governance, Public Administration -
2009 - 2013
Simon Fraser University
School of Art, Communication, and Technology, Communications and Political Science Dbl Major
Community
