Experience

Placer Guides

• Technology, Information and Internet
• 1 - 100 Employee

• Founder

  • Mar 2023 - Present

  London, England, United Kingdom Placer Guides provides digital guest guidebooks to short term accommodation hosts and property managers through an innovative self serve platform. Digital guest guidebooks improve the guest experience by allowing guests to quickly and easily find all the information they need for their stay, and save hosts time by reducing the number of guest questions. Placer Guides started as a free value add to our Placer host network, and has now been spun into a standalone chargeable SAAS… Show more Placer Guides provides digital guest guidebooks to short term accommodation hosts and property managers through an innovative self serve platform. Digital guest guidebooks improve the guest experience by allowing guests to quickly and easily find all the information they need for their stay, and save hosts time by reducing the number of guest questions. Placer Guides started as a free value add to our Placer host network, and has now been spun into a standalone chargeable SAAS product after significant investment. Show less



Placer

• United Kingdom
• Advertising Services

• Founder

  • Jan 2021 - Present

  London, England, United Kingdom Placer lets brands place products in a global network of Airbnbs through its proprietary platform. Brands can drive trial at scale in contextually relevant environments and at a moment when people are most open to new experiences. Working with brands such as Royal Doulton, Oatly, Lavazza, Kind, ManiLife and more we are blazing a trail in a new marketing channel.



Audience Store

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Co-Founder & Advisor

  • Apr 2015 - Present

  London, UK - Grew the programmatic media business from under £200k turnover to ~ £2m in under 4 years. - Instrumental in winning several large clients including Sony Playstation, Nestle & Vitabiotics. - Grew the team from 1 to 7. - Headed up a team of 4 operations & 2 sales staff. - Improved business profitability while maintaining performance for clients. - Developed product & technology road map to ensure relevant proposition. - Most importantly delivered excellent campaigns for our… Show more - Grew the programmatic media business from under £200k turnover to ~ £2m in under 4 years. - Instrumental in winning several large clients including Sony Playstation, Nestle & Vitabiotics. - Grew the team from 1 to 7. - Headed up a team of 4 operations & 2 sales staff. - Improved business profitability while maintaining performance for clients. - Developed product & technology road map to ensure relevant proposition. - Most importantly delivered excellent campaigns for our clients! Show less



Sharevertize

• United Kingdom
• Broadcast Media Production and Distribution

• Founder

  • Sep 2019 - Dec 2020

  London, England, United Kingdom Built a network of delivery scooters across London installed with our backlit advertising boxes creating a new powerful OOH format. Developed a reporting platform from the ground up tracking driver movements. Advertisers could see where their adverts had been via a heat map and other metrics such as milage and estimated impressions. Worked with brands such as Student.com & PETA animal charity.



BettrPlay

• United States
• Entertainment Providers
• 1 - 100 Employee

• Co-Founder & CEO

  • Nov 2018 - Aug 2020

  London, United Kingdom BettrPlay let gamers meet and play head to head for real money on titles such as FIFA and Fortnite. Coded BettrPlay web app with CTO from the ground up using Ruby on Rails and Javascript. Features included: - Notifications (email and in app), - Chat functionality (using Rails Action Cable / Discord API), - Authentication (Devise) & authorisation (Pundit), - API integrations (Facebook / Twitter & Epic Games API), - Deployed using Heroku… Show more BettrPlay let gamers meet and play head to head for real money on titles such as FIFA and Fortnite. Coded BettrPlay web app with CTO from the ground up using Ruby on Rails and Javascript. Features included: - Notifications (email and in app), - Chat functionality (using Rails Action Cable / Discord API), - Authentication (Devise) & authorisation (Pundit), - API integrations (Facebook / Twitter & Epic Games API), - Deployed using Heroku and image hosting using Cloudinary, - Front end design using HTML / CSS / JS and more.... --- Implemented full paid marketing campaign across Google AdWords, Facebook and Twitter optimising campaigns across placement and creative to reduce CPA from £4 to £1. Ran consistent email and CRM campaign using MailChimp, Discord and social channels with incentives and events for players. Worked with and managed the tasks of remote technical co-founder using Trello and Slack. Pitched to tens of VC's and Angel investors and managed relationships. Pitched and got accepted onto Seedrs crowdfunding platform. Some of our numbers: - Over 3,000 users signed up, - Over 550 matches played, - Over 100 depositing players. Show less



Leave It With Me

• United Kingdom
• Software Development

• Founder

  • Mar 2017 - Mar 2019

  London, United Kingdom Leave It With Me was an essential lifehack app that provided access to our community of Keepers who acted as click and collect points, meaning users could send their parcel anywhere and never miss a delivery again. - Project managed cross device mobile app build using Microsoft Xamarin, working with and briefing agency. - Developed Branding for company and app. - Described app features, capabilities and look and feel. - Worked with Microsoft Azure, Apple app store and Google… Show more Leave It With Me was an essential lifehack app that provided access to our community of Keepers who acted as click and collect points, meaning users could send their parcel anywhere and never miss a delivery again. - Project managed cross device mobile app build using Microsoft Xamarin, working with and briefing agency. - Developed Branding for company and app. - Described app features, capabilities and look and feel. - Worked with Microsoft Azure, Apple app store and Google play store to manage and deploy app after the build. - Implemented marketing campaign for app downloads across Facebook, Google and Apple networks. - Recruited pick up points for the app network via cold calling, face to face sales and partnerships with POS providers. - Ultimately business model proved unviable without investment and unable to get funding to scale the project. Show less



tmwi / Apex Media Trading

• London Operations Director

  • Jun 2013 - Apr 2015

  London, UK Working to manage the rapid growth of tmwi digital departments. Setting in place people and processes to deliver unrivalled client service and media product. Focusing on paid media channels (Paid Search, Display & Social) but working and selling across all media on & offline, with an emphasis on extracting more value for our clients. In addition to my core agency role I was developing the programmatic solution Apex Media, branded for re-launch to Audience Store, as a… Show more Working to manage the rapid growth of tmwi digital departments. Setting in place people and processes to deliver unrivalled client service and media product. Focusing on paid media channels (Paid Search, Display & Social) but working and selling across all media on & offline, with an emphasis on extracting more value for our clients. In addition to my core agency role I was developing the programmatic solution Apex Media, branded for re-launch to Audience Store, as a separate entity building sales and operations departments to become a fully independent company.

• Search Director

  • May 2012 - Jun 2013

  London, United Kingdom Working to manage the rapid growth of TMW PPC and digital departments. Setting in place people and processes to deliver unrivalled client service and media product.



ZenithOptimedia

• Türkiye
• Advertising Services

• Search Manager

  • Mar 2010 - May 2012

  Pay Per Click (PPC) search manager role included - Overseeing £1m+ per month spend, managing assistants and executives, reporting results, account optimisation, idea generation, presentation construction, presentation to clients, client management and plan / forecast performance construction.



tmwi

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Assistant Media Planner

  • Mar 2009 - Mar 2010

  As Assistant Media Planner my roles included - - Digital planning and buying - Assisting offline planner buyers (TV, Press, Radio, OOH) - Client relationship management - New business presentation construstion - Website development - Financial management